{"id":233257,"date":"2022-08-04T01:26:24","date_gmt":"2022-08-03T23:26:24","guid":{"rendered":"https:\/\/mypr.co.za\/?p=119397"},"modified":"2022-08-04T01:26:24","modified_gmt":"2022-08-03T23:26:24","slug":"dunlop-launches-new-pothole-fm-campaign-to-drive-home-tyre-safety-confidence","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/dunlop-launches-new-pothole-fm-campaign-to-drive-home-tyre-safety-confidence\/","title":{"rendered":"Dunlop launches new \u201cPothole FM\u201d campaign to drive home tyre safety confidence"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/dunlop-launches-new-pothole-fm-campaign-to-drive-home-tyre-safety-confidence.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/dunlop-launches-new-pothole-fm-campaign-to-drive-home-tyre-safety-confidence.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<figure id=\"attachment_119398\" aria-describedby=\"caption-attachment-119398\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=119398\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"300\" class=\"wp-image-119398 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/dunlop-launches-new-pothole-fm-campaign-to-drive-home-tyre-safety-confidence-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-119398 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/dunlop-launches-new-pothole-fm-campaign-to-drive-home-tyre-safety-confidence-1.png\" alt width=\"300\" height=\"300\"><\/a><figcaption id=\"caption-attachment-119398\" class=\"wp-caption-text\">Local comedian Robby Collins presents \u201cPothole FM\u201d from inside a pothole on a Howick, KZN street, to showcase the confidence needed to drive on SA roads. Rest assured, no tyres were injured in the making of this ad, as they were covered by Dunlop Sure\u2019s comprehensive tyre cover. Photo: Supplied<\/figcaption><\/figure>\n<p>There\u2019s no doubt \u2013 South Africans have a special kind of confidence. We take the bull by the horns, tackling uniquely Mzansi realities like making 2-minute noodles one minute before load shedding, gathering for Family Meetings, and doing taxi math at 5am on a Monday. And when we\u2019re out on our roads? Well, we\u2019ve got that covered too, navigating potholes, roadworks, dirt roads and more, given that 80% of our road network is now older than the 20-year design life and 30% of our roads are considered to be in poor to very poor condition.<\/p>\n<p>Tyre brand Dunlop South Africa is showcasing the funny side of that Mzansi confidence and has gone large with a first of its kind \u2013 the first ever radio studio to be set up inside a giant pothole.<\/p>\n<p>The new \u201cPothole FM\u201d campaign features South African comedian Robby Collins. It was recorded in Howick, KZN, where the uMngeni Local Municipality has been hard at work carrying out much needed pothole repairs in the aftermath of the KZN floods earlier this year.<\/p>\n<p>Kneeling inside the 50cm deep pothole during recording, Collins said: \u201cLet\u2019s be honest, potholes aren\u2019t fun. They aren\u2019t fun to drive into, and they aren\u2019t great fun to broadcast in. In fact, we should use all the money we spend on putting up pothole warning signs to actually fill in the potholes. Nonetheless, I had a great time shooting with the Dunlop crew who are doing their part to give South Africans some confidence on the road.\u201d<\/p>\n<p>Contractors ensured the hole was repaired after the recording.<\/p>\n<p>CEO of Sumitomo Rubber South Africa, which manufactures Dunlop tyres in Africa, Lubin Ozoux said the \u201cPothole FM\u201d campaign sets out to showcase the brand\u2019s innovative Dunlop Sure tyre cover that helps South Africans be as confident on the road as they are off the road.<\/p>\n<p>\u201cWe know the state of our roads is no laughing matter. But whether it\u2019s potholes, road works or lengthy dirt roads, we wanted to show that you can get that Mzansi confidence with Dunlop Sure tyre cover. And because we\u2019re so confident about the quality of our tyres, we\u2019ve made Dunlop Sure free,\u201d he said.<\/p>\n<p>South Africans can catch the \u201cPothole FM\u201d spots on radio stations \u2013 Metro FM, East Coast Radio, Heart FM and Jacaranda, and across Dunlop\u2019s digital platforms and more.<\/p>\n<p>A snippet from the ad says, \u201cSouth Africa is known for its breathtaking scenery. As well as it\u2019s not-so-scenic road conditions. Because only in Mzansi will you find road works, that don\u2019t work. Stop and goes that never go. Or a pothole so big you can record a radio ad in it.\u201d<\/p>\n<p><strong>Comprehensive tyre cover<\/strong><\/p>\n<p>Ozoux said Dunlop Sure is a package of services that gives customers peace of mind when purchasing tyre products manufactured by Sumitomo Rubber South Africa. It\u2019s available at no additional cost when customers purchase selected tyres and activate the Dunlop Sure benefits.<\/p>\n<p>Within the stable of offerings is a Product Life Warranty of 8 years on all Dunlop, Sumitomo and Falken branded tyres, that protects customers against defects in material and\/or workmanship. On selected Dunlop Grandtrek tyres within the brand\u2019s SUV and 4\u00d74 range, customers can also activate a Mileage Warranty of up to 100 000km, that covers them against premature wear and tear.<\/p>\n<p><strong>FREE Dunlop Sure tyre insurance on ANY Dunlop tyre<\/strong><\/p>\n<p>But probably the most attractive in the South African road context, is the Dunlop Sure Tyre Insurance available exclusively from Dunlop Branded retail outlets including Dunlop Zone, Dunlop Express, Dunlop Commercial and Dunlop Container stores in South Africa, Botswana, Namibia, Lesotho and Swaziland. It\u2019s free for 12 months and provides full replacement for irreparable damage caused by all road hazards within the first year of purchase (12 months) and is available on ALL Dunlop tyres including passenger, SUV\/4\u00d74 and light truck tyres. Previously this was only available on selected Dunlop tyre ranges. This new feature kicks in from 1 August 2022.<\/p>\n<p>Visit https:\/\/www.dunloptyres.co.za\/dunlop-sure for more info, follow Dunlop Tyres SA on Facebook, Instagram, and LinkedIn for all the updates, and make sure YOU get that Mzansi confidence with Dunlop Sure.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">121<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/dunlop-launches-new-pothole-fm-campaign-to-drive-home-tyre-safety-confidence\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Local comedian Robby Collins presents \u201cPothole FM\u201d from inside a pothole on a Howick, KZN street, to showcase the confidence needed to drive on SA roads. Rest assured, no tyres were injured in the making [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":233258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-233257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/dunlop-launches-new-pothole-fm-campaign-to-drive-home-tyre-safety-confidence.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/233257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=233257"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/233257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/233258"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=233257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=233257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=233257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}