{"id":233262,"date":"2022-08-04T05:36:28","date_gmt":"2022-08-04T03:36:28","guid":{"rendered":"https:\/\/mypr.co.za\/?p=119391"},"modified":"2022-08-04T05:36:28","modified_gmt":"2022-08-04T03:36:28","slug":"bata-south-africa-hits-the-digital-streets-with-suityoursneakers-campaign-for-womens-month","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/bata-south-africa-hits-the-digital-streets-with-suityoursneakers-campaign-for-womens-month\/","title":{"rendered":"Bata South Africa hits the digital streets with #SuitYourSneakers campaign for Women\u2019s Month"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/bata-south-africa-hits-the-digital-streets-with-suityoursneakers-campaign-for-womens-month.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/bata-south-africa-hits-the-digital-streets-with-suityoursneakers-campaign-for-womens-month.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<figure id=\"attachment_119392\" aria-describedby=\"caption-attachment-119392\" class=\"wp-caption alignleft\"><a href=\"https:\/\/mypr.co.za\/?attachment_id=119392\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"200\" class=\"wp-image-119392 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/bata-south-africa-hits-the-digital-streets-with-suityoursneakers-campaign-for-womens-month.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-119392 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/bata-south-africa-hits-the-digital-streets-with-suityoursneakers-campaign-for-womens-month.jpg\" alt width=\"300\" height=\"200\"><\/a><figcaption id=\"caption-attachment-119392\" class=\"wp-caption-text\">Pictured are some of Bata South Africa\u2019s leading ladies, kitted out in their suits and sneakers as part of the brand\u2019s #SuitYourSneakers campaign this Women\u2019s Month. Photo: Supplied<\/figcaption><\/figure>\n<p>This Women\u2019s Month, Bata South Africa celebrates the triumph of women in a unique #SuitYourSneakers campaign.<\/p>\n<p>The campaign recognises how far women\u2019s rights have come since August 1956 and celebrates the achievements of women in all aspects of their lives.<\/p>\n<p>\u201cBeing able to express oneself, without question, is one of the hallmarks of a free society. In line with this, we at Bata South Africa created an opportunity to let women celebrate and express themselves how they see fit. We\u2019ve called it the #SuitYourSneakers campaign, because we want to celebrate women taking the leading role in their lives, and we want to celebrate the ability to express yourself through your clothes and footwear. We don\u2019t believe in being dictated to,\u201d said Bata South Africa Marketing Manager Nombuso Ncapai.<\/p>\n<p>#SuitYourSneakers encourages women to express their freedom in a confident, comfortable and fashionable way.<\/p>\n<p>Symbol of triumph<\/p>\n<p>\u201cWe have used the suit as a symbol of triumph and power. It\u2019s not the only way to express victory, but a symbol of what was once unattainable. Women have shattered the perception that suits were not meant for them. For us, it\u2019s a nod to the women who marched on 9 August 1956 for an equal and just society. We believe that freedom of expression is integral to moving forward,\u201d said Ncapai.<\/p>\n<p>The campaign also spotlights the global shift towards \u2018sneakerisation\u2019, as consumers embrace more casual footwear over formal options and heels, in the workplace and beyond \u2013 a change accelerated by the pandemic.<br \/>With its sneaker brands including TOMY Takkies, Power, North Star and American Cup, Bata South Africa caters to the diverse tastes and needs of South African woman, says Bata Sneakers Department Manager, Swastika Juggernath.<\/p>\n<p>\u201cSneakers are effortlessly comfortable. Women are on the go all day long, and our Bata brands proudly cater to the different footwear needs of women, taking them from home to the workplace to a night out. There\u2019s a style for anyone at any time of day,\u201d she said.<\/p>\n<p>\u201c#SuitYourSneakers is all about reminding women that shattering the glass ceiling is a whole lot more fun than wearing glass slippers,\u201d she added.<\/p>\n<p>Ladies take the lead<\/p>\n<p>Throughout the month, Bata South Africa will celebrate the women behind the company on its social channels, as well as enlist several successful SA personalities to express their take on #SuitYourSneakers.<br \/>\u201cWe chose to start the campaign at home by featuring some of the women behind the Bata South Africa brand. They\u2019ve each been gifted a suit and paired it with one of our comfortable sneakers. We will feature them on social media because these are the women that make us what we are at Bata. We then extended the campaign to include successful SA personalities to drive the message of freedom of expression. They are at the cutting edge of what people are thinking and feeling and this is valuable to us as a brand to meet the needs of people and be relevant to what people want,\u201d said Ncapai.<\/p>\n<p><strong>The SA personalities Bata SA features include:<\/strong><\/p>\n<ul>\n<li>Mahlogonolo Manchester Mahapa (@chesty_m), a multidisciplinary creative producer and writer who hails from Polokwane. Mahlogonolo sports the Bata American Cup sneaker.<\/li>\n<li>Keziah Searle (@_livefithealthy) a fitness blogger, designer and mother to a little toddler, based in KZN. Keziah wears the Bata Power sneaker.<\/li>\n<li>Tokelo Motsepe (@tokelomotsepe), a digital strategist and content marketing specialist, based in Johannesburg. Tokelo wears the Bata TOMY sneaker.<\/li>\n<li>Refiloe Makhetha (@rheablek), a talented singer\/songwriter and content creator. Rhea wears the Bata North Star sneaker.<\/li>\n<\/ul>\n<p>\u201cWomen don\u2019t always get placed at the forefront for opportunities, and Women\u2019s Month is very important to remind us all what women truly bring to the table,\u201d Ncapai added.<\/p>\n<p>Bata South Africa Managing Director, Michael Wyatt, said: \u201cWomen take on many roles in our society, and we don\u2019t acknowledge this, or celebrate it, enough. This month we aim, through the #SuitYourSneakers campaign, to celebrate the women leading the Bata South Africa brand, and pay tribute to South African women for continuing to move us forward as a nation.\u201d<\/p>\n<p>All sneakers featured are available at Zando and Takealot.<\/p>\n<p><strong>WIN WIN WIN<\/strong><br \/>Wearing a suit is a symbol of power and freedom of expression, and this Women\u2019s Month, we at Bata South Africa want to see you express yourself in a confident, comfortable and fashionable way with our @tomytakkies, @americancupza, @powerfootwear_za and @northstar_za ranges.<\/p>\n<p>For some inspo, check out how personalities @tokelomotsepe, @chesty_m, @_livefithealthy and @rheablek suit up their sneakers!<\/p>\n<p>Then, follow the @tomytakkies, @americancupza, @powerfootwear_za and @northstar_za socials this month, share your #SuitYourSneakers style with us, and stand to win yourself a fresh new pair of kicks!<\/p>\n<p>#suityoursneakers #bata #batasouthafrica<br \/>#womensmonth @batasouthfrica<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">122<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/bata-south-africa-hits-the-digital-streets-with-suityoursneakers-campaign-for-womens-month\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Pictured are some of Bata South Africa\u2019s leading ladies, kitted out in their suits and sneakers as part of the brand\u2019s #SuitYourSneakers campaign this Women\u2019s Month. Photo: Supplied This Women\u2019s Month, Bata South Africa celebrates [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":233263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-233262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/bata-south-africa-hits-the-digital-streets-with-suityoursneakers-campaign-for-womens-month.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/233262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=233262"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/233262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/233263"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=233262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=233262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=233262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}