{"id":234789,"date":"2022-08-22T12:56:36","date_gmt":"2022-08-22T10:56:36","guid":{"rendered":"https:\/\/mypr.co.za\/?p=120103"},"modified":"2022-08-22T12:56:36","modified_gmt":"2022-08-22T10:56:36","slug":"if-you-build-it-they-will-not-come","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/if-you-build-it-they-will-not-come\/","title":{"rendered":"If you build it, they will not come"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/if-you-build-it-they-will-not-come.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/if-you-build-it-they-will-not-come.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p><a href=\"https:\/\/mypr.co.za\/?attachment_id=120104\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"187\" class=\"alignleft wp-image-120104 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/if-you-build-it-they-will-not-come.jpg\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-120104 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/if-you-build-it-they-will-not-come.jpg\" alt width=\"300\" height=\"187\">An online presence is essential for all businesses, no matter the industry. However, being online doesn\u2019t mean anything if your customers or potential customers can\u2019t find you.<\/p>\n<p>\u201cYour website is the perfect opportunity to make a great first impression,\u201d said Desir\u00e9e Gullan, Executive Creative Director and co-founder of G&amp;G Digital. \u201cA clear and easy-to-navigate website will make your business more credible to customers, which is important as the majority of them will first visit your site before making an inquiry or purchase.\u201d<\/p>\n<p>So, how do you make it easy for customers and potential customers to find you online? And how can you gently push them through the conversion journey? Gullan recommends six practical tips for hard-working websites.<\/p>\n<p>1. Use SEO and keyword research1<br \/>Make sure your URL name matches your business name or describes your services and products. If your customers enter your business name, your website should be the first result. Also, use search engine optimisation (SEO), keyword research, content marketing, and paid advertising to drive traffic to your site. \u201cWhen your customers search for products or services, and you\u2019ve optimised those keywords, they will end up on your site,\u201d Gullan said.<\/p>\n<p>2. Make it easy to navigate<br \/>Don\u2019t overwhelm customers with too much information. \u201cClearly label pages and tabs and only include relevant and necessary information on those pages,\u201d said Gullan. Include buttons or links with descriptive copy that guides customers along their journey. Don\u2019t clutter pages with widgets that won\u2019t enhance the customer\u2019s experience.<\/p>\n<p>3. Use customer-oriented copy1<br \/>Add content from a customer\u2019s viewpoint and ensure it adds value and builds their trust in your brand. When they find value in your content, they\u2019ll stay on your site for longer.<\/p>\n<p>4. Mobile first<br \/>More than 78% of South Africans access the Internet from their cell phones. Ensure your website is easy to view and navigate from a phone, or your potential customers will bounce and end up at your competitors\u2019 sites. \u201cA negative user experience can affect your site\u2019s search engine rankings, pushing your brand down the Google results page and out of customers\u2019 minds,\u201d Gullan added.<\/p>\n<p>5. Speed matters1<br \/>Only when it comes to websites. If your site loads too slowly, users will leave and are unlikely to return. Keep the software up to date and optimise all visual elements for quicker downloads. What\u2019s more, research shows that the amount of time it takes a page to load affects the purchase decisions of almost 70% of online shoppers. \u201cCustomers want their online shopping to be easier than going into a store, so make the integration between shopping and payment seamless,\u201d Gullan added. Your site load speed shouldn\u2019t interfere with customers\u2019 purchasing decisions.<\/p>\n<p>6. Respect customer data<br \/>Improve user privacy and limit how customers\u2019 data is shared. Always allow them to opt-in or out of your marketing initiatives and assure them at all times that their privacy is protected.<\/p>\n<p>The long-term benefits of a good website cannot be underestimated. Use your website to keep customers informed on your business, your products, or services., establish better customer relationships, and open your business to more customers. \u201cNo matter the size of your business, a good website will boost your brand recognition, drive conversion, build trust with customers and give them multiple ways to interact with your business,\u201d Gullan concluded.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">28<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/if-you-build-it-they-will-not-come\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. An online presence is essential for all businesses, no matter the industry. However, being online doesn\u2019t mean anything if your customers or potential customers can\u2019t find you. \u201cYour website is the perfect opportunity to make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":234790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-234789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/if-you-build-it-they-will-not-come.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/234789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=234789"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/234789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/234790"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=234789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=234789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=234789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}