{"id":234941,"date":"2022-08-23T15:56:39","date_gmt":"2022-08-23T13:56:39","guid":{"rendered":"https:\/\/mypr.co.za\/?p=120237"},"modified":"2022-08-23T15:56:39","modified_gmt":"2022-08-23T13:56:39","slug":"pandora-launches-collection-with-lab-created-diamonds","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/pandora-launches-collection-with-lab-created-diamonds\/","title":{"rendered":"Pandora launches collection with lab-created diamonds"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/pandora-launches-collection-with-lab-created-diamonds.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/pandora-launches-collection-with-lab-created-diamonds.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p><a href=\"https:\/\/mypr.co.za\/?attachment_id=120238\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"187\" class=\"alignleft wp-image-120238 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/pandora-launches-collection-with-lab-created-diamonds.jpg\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-120238 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/pandora-launches-collection-with-lab-created-diamonds.jpg\" alt width=\"300\" height=\"187\">Pandora, the world\u2019s largest jewellery brand, announced today that it is launching lab-created diamond jewellery in the U.S. and Canada. The introduction marks a milestone for the world\u2019s largest diamond market, where more consumers will now be able to buy diamond jewellery.<\/p>\n<p>\u201cThe future of luxury is here today. Lab-created diamonds are just as beautiful as mined diamonds, but available to more people and with lower carbon emissions. We are proud to broaden the diamond market and offer innovative jewellery that sets a new standard for how the industry can reduce its impact on the planet,\u201d said Pandora CEO Alexander Lacik.<\/p>\n<p>The global diamond jewellery market is estimated at US$84 billion. The market is expected to continue to grow, and lab-created diamonds are outpacing the industry\u2019s overall growth. The U.S. is the world\u2019s largest diamond jewellery market.<\/p>\n<p>Lab-created diamonds are identical to mined diamonds, but grown in a laboratory rather than excavated from a mine. They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs \u2013 cut, colour, clarity and carat. Pandora\u2019s lab-created diamonds are grown, cut and polished using 100% renewable energy and have a carbon footprint of only 8.17 kg CO2e per carat \u2013 five percent of that of a mined diamond.<\/p>\n<p>These lab-created diamonds are grown in the U.S. and point to a future of low-carbon diamonds for jewellery and industrial use. For perspective, if all diamonds were mined with the same low carbon footprint as Pandora\u2019s lab-created diamonds, it would save more than 6 million tons of CO2e annually \u2013 this is similar to replacing all cars in New York City with electric vehicles.<\/p>\n<p>To further reduce climate impact of the jewellery, it is the first Pandora collection crafted with 100% recycled silver and gold. This brings greenhouse gas emissions of the collection\u2019s entry product \u2013 a silver ring with a 0.15 carat lab-created diamond (US$300) \u2013 down to 2.7 kg CO2e, which is equal to the average emissions of a t-shirt. The flagship product \u2013 a one-carat lab-created diamond set in a 14k solid gold ring (US$1950) \u2013 has a footprint of 10.4kg CO2e, which is less than the average emissions of a pair of jeans.<\/p>\n<p>The new collection is a significant breakthrough for Pandora, as the company has committed to craft all its jewellery from recycled silver and gold by 2025.<\/p>\n<p>The 33-piece collection is named Pandora Brilliance and includes rings, bangles, necklaces and earrings, each featuring a solitary, VS+ clarity lab-created diamond handset within sterling silver, solid 14K yellow gold or solid 14K white gold. The collection will be available to purchase<\/p>\n<p>from the 25th of August across 269 Pandora stores in the U.S. and Canada and at pandora.net. Prices start from US$300 and each stone ranges from 0.15 to one carat.<\/p>\n<p>Brilliance is the first collection under the new Diamonds by Pandora category. The introduction in North America follows a successful UK pilot launch of lab-created diamonds in 2021. At the time, Pandora also announced that it would stop using mined diamonds.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">49<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/pandora-launches-collection-with-lab-created-diamonds\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Pandora, the world\u2019s largest jewellery brand, announced today that it is launching lab-created diamond jewellery in the U.S. and Canada. The introduction marks a milestone for the world\u2019s largest diamond market, where more consumers will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":234942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-234941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/pandora-launches-collection-with-lab-created-diamonds.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/234941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=234941"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/234941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/234942"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=234941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=234941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=234941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}