{"id":235457,"date":"2022-08-28T20:06:46","date_gmt":"2022-08-28T18:06:46","guid":{"rendered":"https:\/\/mypr.co.za\/?p=120507"},"modified":"2022-08-28T20:06:46","modified_gmt":"2022-08-28T18:06:46","slug":"differentiation-is-dead-be-undefined","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/differentiation-is-dead-be-undefined\/","title":{"rendered":"Differentiation Is Dead \u2013 \u2018Be Undefined\u2019"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/differentiation-is-dead-be-undefined.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/differentiation-is-dead-be-undefined.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>The Foschini Group\u2019s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined.<\/p>\n<p>The campaign, which it conceptualised and executed with its partner agency RAPT Creative is about empowering individuality and opening up the beauty of great denim to everyone.<\/p>\n<p>The campaign comes as the brand sets to show how it has evolved over the years with its customers, moving from purely prioritising its functional benefits to immersing itself in the local denim culture .This is achieved by unearthing and sharing real stories and denim experiences that are relevant and relatable to customers.<\/p>\n<p>Featuring local denim-loving disruptors and creatives such as Kagiso \u2018Khujo\u2019 Malefane, Tshepo Mogorosi, Sibangani Ncube, Mahlatse \u2018MJ\u2019 James, Marvin Louis, Mandla Thabethe and Kalo \u2018K.Dollahz\u2019 Canterbury, Be Undefined is about pushing against the grain and encouraging customers to be their true authentic selves.<\/p>\n<p>\u201cSouth Africa has an ever-evolving denim culture that has been expressed and experienced in different ways over the years,\u201d said Brand Lead, Kaybee Ntloana.<\/p>\n<p>\u201cAs a brand, we\u2019re all about empowering individuality and opening up the beauty of great denim to everyone. To put a spotlight on the local denim culture movement, we have launched this fresh campaign that will live across all our 113 stores in Southern Africa and across all digital platforms \u2013 encouraging us to step out and lead the way in pushing the culture forward, together with the individuals and communities that represent it.<\/p>\n<p>\u201cThrough this campaign we wanted to make sure that every customer possible can see themselves represented and be able to boldly walk into our stores to shop for their favourite denim\u201d Ntloana added.<\/p>\n<p>Denim is a versatile fabric that can be worn up and down and has undoubtedly become a part of everyday life as it transcends age, gender, class. It is arguably more than a cotton fabric as it allows for self-expression through craftsmanship like colour, buttons, pockets, belts, fits and the cut making its appeal timeless.<\/p>\n<p>The campaign launched on Saturday the 27th of August in partnership with Feel Good Series and will continue to be amplified across digital and social media channels.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">69<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/differentiation-is-dead-be-undefined\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. The Foschini Group\u2019s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":235458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-235457","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/08\/differentiation-is-dead-be-undefined.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/235457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=235457"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/235457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/235458"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=235457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=235457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=235457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}