{"id":236156,"date":"2022-09-05T13:56:49","date_gmt":"2022-09-05T11:56:49","guid":{"rendered":"https:\/\/mypr.co.za\/?p=120785"},"modified":"2022-09-05T13:56:49","modified_gmt":"2022-09-05T11:56:49","slug":"youth-trends-for-2022","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/youth-trends-for-2022\/","title":{"rendered":"Youth Trends For 2022"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/youth-trends-for-2022.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/youth-trends-for-2022.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Youth Trends For 2022<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Trends are a moving target. They\u2019re difficult to spot and even harder to get right. Any <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"studentvillage.co.za\" href=\"https:\/\/studentvillage.co.za\/contact-us\/\" target=\"_blank\" rel=\"noopener nofollow\">student marketing agency<\/a><\/span><\/p>\n<p><span class=\"CssComponent__CssInlineComponent-sc-1oskqb9-1 UserSelectableText___StyledCssInlineComponent-lsmoq4-0\"><span class=\"q-box qu-userSelect--text\"> for <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"studentvillage.co.za\" href=\"https:\/\/studentvillage.co.za\/brand\/\" target=\"_blank\" rel=\"noopener nofollow\">youth marketing<\/a><\/span><\/span><\/span><\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">will want to keep up with what\u2019s the new hip and exciting trends out there.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">For the past 20 years, we\u2019ve seen a lot of youth trends come and go (and come again), which is why we\u2019re always on the lookout for the next big thing. Here\u2019s our take on 2022\u2019s hottest youth trends.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Representation<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Representation matters and students agree. A survey was conducted by <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"www.voxburner.com\" href=\"https:\/\/www.voxburner.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Voxburner\u2019s<\/a><\/span><\/p>\n<p><span class=\"CssComponent__CssInlineComponent-sc-1oskqb9-1 UserSelectableText___StyledCssInlineComponent-lsmoq4-0\"><span class=\"q-box qu-userSelect--text\"> US Youth Trends Report 2021. found that 87% of Gen Z consumers would support brands that represented them. A good example is <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"twitter.com\" href=\"https:\/\/twitter.com\/Dove\" target=\"_blank\" rel=\"noopener nofollow\">Dove<\/a><\/span><\/span><\/span><\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">, which partnered with Getty Images and Girlgaze to create more inclusive images of women, girls, and non-binary people through their project #ShowUs Campaign. The important lesson here is that diversity needs to be authentic without window dressing by truly representing the company\u2019s actions and values.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Going out is back in<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Like bears stuck in pandemic isolation, students are slowly coming out of their party hibernation. That\u2019s not to say that lockdown turned SA\u2019s youth into hermits. House parties were definitely a thing, but students are looking for more than a Spotify playlist hooked up to a soundbar. Big events are back, baby.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">But what will they look like? This question inspired <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"twitter.com\" href=\"https:\/\/twitter.com\/jagermeistersa\" target=\"_blank\" rel=\"noopener nofollow\">J\u00e4germeister<\/a><\/span><\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">to find and sponsor four creatives to conceptualise and spearhead a new direction in nightlife. Each was given an R50,000 license to bring their dream concept to life and help reignite the industry.5.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Twitch Streaming<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Streaming on platforms like Twitch has seen a huge boost in popularity, especially since everyone was stuck at home during the lockdown. While many boomers (and even millennials) might find the idea of watching (and paying to see) someone else playing video games ridiculous, streaming is a massive time-sink for Gen Z consumers. It\u2019s estimated that top streamers like Ninja are pocketing millions of dollars through their content, and that\u2019s not counting their media and sponsorship deals.3.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Locally, <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"studentvillage.co.za\" href=\"https:\/\/studentvillage.co.za\/brand\/\" target=\"_blank\" rel=\"noopener nofollow\">brands<\/a><\/span><\/p>\n<p><span class=\"CssComponent__CssInlineComponent-sc-1oskqb9-1 UserSelectableText___StyledCssInlineComponent-lsmoq4-0\"><span class=\"q-box qu-userSelect--text\"> like <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"www.telkom.co.za\" href=\"https:\/\/www.telkom.co.za\/\" target=\"_blank\" rel=\"noopener nofollow\">Telkom<\/a><\/span><\/span><\/span><\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">are taking advantage of Twitch through their VS Gaming league. Not only does this show that their brand is at the forefront of content and technology, but it also allows them to compete in a place not many brands are currently active.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Influencers<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Influencers are gonna influence and have become part and parcel of most marketing strategies. However, Gen Z\u2019s know their sh*t and will quickly spot a fake influencer campaign (Kendell Jenner and Pepsi, *cough-cough).<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Brands need to prioritise influencers accordingly to fit instead of popularity. More importantly, they need to make sure that influencer partnerships swing both ways. Influencers are brands in and of themselves, so posts and partnerships need to benefit both. Good examples like Glen Biderman\u2019s (<span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"www.instagram.com\" href=\"https:\/\/www.instagram.com\/glenbidermanpam\/?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">@glenbidermanpam<\/a><\/span><\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">) take on the Tinder Swindler for Checkers60 come to mind.6.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">The Metaverse<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">Everything is talking about the Metaverse right now. Even Facebook has gone as far as to change its Corporate name to Meta to show its commitment to making Meta mainstream. We\u2019re still undecided on this one but some brands are taking note of McDonald\u2019s, Zara, and countless more taking a stab. Should you be taking your brand to a virtual world right now? Maybe. Maybe not. But one thing is for sure: the Internet is changing so don\u2019t write the Metaverse off just yet.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">About Student Village<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\"><span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"studentvillage.co.za\" href=\"https:\/\/studentvillage.co.za\/\" target=\"_blank\" rel=\"noopener nofollow\">Student Village<\/a><\/span><\/p>\n<p><span class=\"CssComponent__CssInlineComponent-sc-1oskqb9-1 UserSelectableText___StyledCssInlineComponent-lsmoq4-0\"><span class=\"q-box qu-userSelect--text\"> are a <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"studentvillage.co.za\" href=\"https:\/\/studentvillage.co.za\/\" target=\"_blank\" rel=\"noopener nofollow\">youth marketing agency<\/a><\/span><\/span><\/span><span class=\"CssComponent__CssInlineComponent-sc-1oskqb9-1 UserSelectableText___StyledCssInlineComponent-lsmoq4-0\"><span class=\"q-box qu-userSelect--text\">. For over 20 years they have nurtured deep and direct connections with youth, enabling them to create and facilitate insight-driven and authentic <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"studentvillage.co.za\" href=\"https:\/\/studentvillage.co.za\/youth\/\" target=\"_blank\" rel=\"noopener nofollow\">student marketing<\/a><\/span><\/span><\/span><\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">for brands. Their services include youth insights, strategy and creative, digital and influencer marketing campaigns, and managing corporate bursary programmes \u2013 reaching youth where they live, work, learn and play.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">They connect high school learners, university students and young professionals, with exciting career opportunities. This is your chance to take your life to the next level. Whether it\u2019s through access to bursaries, work experience, social events, career knowledge and support, or just great merchandise \u2013 they have everything you need to create your future.<\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">This article was published at <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"studentvillage.co.za\" href=\"https:\/\/studentvillage.co.za\/from-the-village-youth-trends-2022\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/studentvillage.co.za\/from-the-village-youth-trends-2022\/<\/a><\/span><\/p>\n<p class=\"q-text qu-display--block qu-wordBreak--break-word qu-textAlign--start\">This article was first published at <span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline Link___StyledBox-t2xg9c-0 dxHfBI\" title=\"topclickblogs.co.za\" href=\"https:\/\/topclickblogs.co.za\/youth-marketing-agency\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/topclickblogs.co.za\/youth-marketing-agency\/<\/a><\/span><\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">66<\/span> <\/p>\n<p> <a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Youth Trends For 2022 Trends are a moving target. They\u2019re difficult to spot and even harder to get right. Any student marketing agency for youth marketing will want to keep up with what\u2019s the new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":236157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-236156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/youth-trends-for-2022.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/236156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=236156"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/236156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/236157"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=236156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=236156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=236156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}