{"id":236222,"date":"2022-09-06T00:16:55","date_gmt":"2022-09-05T22:16:55","guid":{"rendered":"https:\/\/mypr.co.za\/?p=120868"},"modified":"2022-09-06T00:16:55","modified_gmt":"2022-09-05T22:16:55","slug":"debonairs-pizza-challenges-you-to-call-up-your-a-team-with-the-new-large-cram-decker-campaign","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/debonairs-pizza-challenges-you-to-call-up-your-a-team-with-the-new-large-cram-decker-campaign\/","title":{"rendered":"Debonairs Pizza challenges you to call up your A-Team with the new Large Cram-Decker\u00ae campaign"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/debonairs-pizza-challenges-you-to-call-up-your-a-team-with-the-new-large-cram-decker-campaign.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/debonairs-pizza-challenges-you-to-call-up-your-a-team-with-the-new-large-cram-decker-campaign.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p><a href=\"https:\/\/mypr.co.za\/?attachment_id=120869\"><img loading=\"lazy\" decoding=\"async\" alt width=\"300\" height=\"169\" class=\"alignleft wp-image-120869 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/debonairs-pizza-challenges-you-to-call-up-your-a-team-with-the-new-large-cram-decker-campaign.jpg\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-120869 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/debonairs-pizza-challenges-you-to-call-up-your-a-team-with-the-new-large-cram-decker-campaign.jpg\" alt width=\"300\" height=\"169\">Debonairs Pizza, the leading quick-service restaurant in the pizza category, has recently launched its large Cram-Decker\u00ae TVC. The new commercial cleverly uses South Africa\u2019s humour to highlight how consumers will need their A-Team to finish the Free 1.5L drink and abundantly flavourful large Cram-Decker\u00ae pizza.<\/p>\n<p>In partnership with FCB Joburg, its 10-year-long partner, the 30-second commercial showcases a team comprised of a soccer-loving little girl, a father and grandfather working together to order and enjoy the large Cram-Decker and a free 1.5L drink. Much to their surprise, the team is joined by a nosey neighbour who works her way into the house to help the family round off their team and finish off the delicious pizza.<\/p>\n<p>The TVC includes Debza, Debonairs Pizza\u2019s animated influencer character and logo, as the 5th member of the team. His narration breaks down the action and tells viewers how the team work together to tackle the delicious feast, with Debza adding witty banter to the household\u2019s mealtime.<\/p>\n<p>The concept was developed by art director Jacque Moodley, copywriter Thabang \u2018Tipi\u2019 Manyelo and creative director Galaletsang Kgoathe. The TVC was produced by directors Alexa Wilson &amp; Ian Difford of Arcade Content and Hungry Films, respectively.<\/p>\n<p>\u201cWe are excited to introduce the Large Cram-Decker and a Free 1.5L drink promotion because as South Africans, we are happiest and most fulfilled when we come together as a community, family, and friends over a meal. This campaign brings this ethos to life and further reminds us that to accomplish anything in life, you need the support of others \u2013 your A-Team\u201d, says Phumzile Siboza, Debonairs Pizza Marketing Executive.<\/p>\n<p>\u2018\u2019In a football game, different players bring different skill sets to the table to help the team achieve its goals. These are often the best players in their position. So, apart from speaking to the fact that people would need a team to finish the large Cram-Decker\u00ae, we also wanted to create a concept that would highlight how people would need their A-Team to tackle this massive pizza. We then brought the idea to life through a TVC where each family member plays an integral role in ordering and enjoying the pizza and drink, even the curious neighbour who happens to experience a power outage at the same time that the pizza and drink arrives. This makes for an entertaining commercial with a fun twist\u2019\u2019, says Galaletsang Kgoathe, FCB Joburg Creative Director.<\/p>\n<p>The large Cram-Decker\u00ae &amp; Free 1.5L Drink is priced at R199.90, and can be enjoyed in two delicious flavours: Chicken and Meaty. The offer provides Debonairs Pizza customers with abundance and great value as it is a pizza with three layers, three cheeses &amp; chicken cheese griller crammed crust,plus a free 1.5L drink, which is the perfect meal for sharing.<\/p>\n<p>You can view the Large Cram-Decker\u00ae &amp; Free 1.5L drink TVC here: https:\/\/www.youtube.com\/watch?v=D_Tco3eJHjs<\/p>\n<p>Credits:<br \/>o Brand: Debonairs Pizza<br \/>o Marketing Executive: Phumzile Siboza<br \/>o Marketing Manager: Rirhandzu Manganye<br \/>o Brand Manager: Kaylyn Naicker<\/p>\n<p>o Creative Agency: FCB Joburg<br \/>o Chief Creative Officer: Tseliso Rangaka<br \/>o Creative Director: Galaletsang Kgoathe<br \/>o Copywriter: Thabang \u2018Tipi\u2019 Manyelo<br \/>o Art Director: Jacque Moodley<br \/>o Strategist: Kefiloe Moroe &amp; Modjadji Mashatola<br \/>o TV Production: Sindi Hirchowitz<br \/>o Group Account Director: Kefilwe Khanda<br \/>o Account Director: Pabi Notoane<br \/>o Traffic Manager: Teboho Mashile<\/p>\n<p>Media Planners:<br \/>o The Media Shop<\/p>\n<p>Production House:<br \/>o Production Companies:<br \/>o Performance: Arcade Content Johannesburg<br \/>o Food Shoot: Hungry Films<\/p>\n<p>Directors:<br \/>o Performance Shoot: Alexa Wilson<br \/>o Food Shoot: Ian Difford<\/p>\n<p>Editors:<br \/>o Performance: Nic Goodwin<br \/>o Food: Jason Basson<\/p>\n<p>Post-production:<br \/>o Performance: Nic Apostoli (Grade) &amp; Bradley Glossop (Online)<br \/>o Food: Kyle Stroebel<br \/>o Audio Post-production: We are Legends<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">141<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/debonairs-pizza-challenges-you-to-call-up-your-a-team-with-the-new-large-cram-decker-campaign\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Debonairs Pizza, the leading quick-service restaurant in the pizza category, has recently launched its large Cram-Decker\u00ae TVC. The new commercial cleverly uses South Africa\u2019s humour to highlight how consumers will need their A-Team to finish [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":236223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-236222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/debonairs-pizza-challenges-you-to-call-up-your-a-team-with-the-new-large-cram-decker-campaign.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/236222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=236222"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/236222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/236223"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=236222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=236222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=236222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}