{"id":236468,"date":"2022-09-07T20:16:57","date_gmt":"2022-09-07T18:16:57","guid":{"rendered":"https:\/\/mypr.co.za\/?p=120995"},"modified":"2022-09-07T20:16:57","modified_gmt":"2022-09-07T18:16:57","slug":"it-was-a-short-paws-but-toyota-is-back","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/it-was-a-short-paws-but-toyota-is-back\/","title":{"rendered":"It was a short \u2018paws\u2019 but Toyota is back"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/it-was-a-short-paws-but-toyota-is-back.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/it-was-a-short-paws-but-toyota-is-back.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p><a href=\"https:\/\/mypr.co.za\/?attachment_id=120996\"><img loading=\"lazy\" decoding=\"async\" alt width=\"200\" height=\"300\" class=\"alignleft wp-image-120996 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/it-was-a-short-paws-but-toyota-is-back.jpg\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-120996 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/it-was-a-short-paws-but-toyota-is-back.jpg\" alt width=\"200\" height=\"300\">Toyota South Africa\u2019s local manufacturing plant was one of the many businesses impacted by the devastating floods that hit KZN in April 2022. Waste deep water and thick mud rendered the entire plant inoperable \u2013 forcing Toyota to stop producing SA\u2019s favourite vehicles. The damage to the infrastructure and machinery was described as the worst disaster ever seen by the Toyota Japan Disaster Relief team.<\/p>\n<p>Although production of locally built models such as the Toyota Hilux, Fortuner, HiAce and Corolla Cross stopped, Toyota South Africa ensured that they continued to supply CBU (Completely Built Up) imported cars to the public.<\/p>\n<p>\u201cWhile the clean-up and rebuilding began, we tasked FCB Joburg to create a campaign to reassure our customers that Toyota South Africa is committed to getting their favourite cars back on the road,\u201d said Tasneem Lorgat, Senior Marketing Manager at Toyota SA.<\/p>\n<p>\u201cWe decided to tackle this messaging in a two-phased approach,\u201d remarked Tian Van Den Heever, ECD at FCB Joburg. Phase one, which launched in June 2022 shared a reassuring supportive message, while phase two coincides with the reopening of Toyota SA\u2019s Prospection Plant and has a very clear message of \u2018We\u2019re back\u2019.<\/p>\n<p>\u201cJust like our iconic vehicles built in Durban, we thought that Buddy the Boxer was the perfect icon to share this message, and we could not be more excited to bring Buddy back a whole 13 years after his initial Toyota debut,\u201d remarked Tasneem.<\/p>\n<p>\u201cUnlike past Buddy renditions, newer state-of-the-art animation technology as well as on-set editing allowed for the development of his iconic smile and humour to be more natural \u2013 well, as natural as a talking dog can be,\u201d laughed Tian.<br \/>Buddy\u2019s character and charm, coupled with the equally uplifting PJ Powers \u2018Jabulani\u2019 track were perfectly suited to bring back the nostalgia of the past and the positive outlook for the future. Ultimately reminding South Africa why they have always loved Toyota with a cheeky and pun-filled ad.<\/p>\n<p>It may have been a \u2018short paws\u2019 but here\u2019s to a brighter future for Toyota and South Africa. And here\u2019s to bringing more smiles to faces thanks to Buddy and SA\u2019s best-loved cars.<\/p>\n<p>[embedded content]<\/p>\n<p>Credits:<br \/>Client: Toyota South Africa Motors<br \/>Glenn Crompton \u2013 Toyota South Africa Vice President: Marketing<br \/>Lettie Labuschagne \u2013 Toyota South Africa General Manager: Marketing Communications<br \/>Tasneem Lorgat \u2013 Toyota South Africa Senior Advertising Manager<br \/>Buyisiwe Khanyile \u2013 Toyota South Africa Manager: Advertising &amp; DTP<\/p>\n<p>Creative Agency: FCB Joburg<br \/>Nahana Communications Group Chief Executive: Brett Morris<br \/>Executive Creative Director: Tian Van Den Heever<br \/>Creative Director: Jonathan Wolberg<br \/>Executive Business Director: Alan Schreiber<br \/>Business Unit Director: Wendy Lundie<br \/>Account Manager: Raeesah Benefeldt<br \/>Art Director: Sheldon Ford<br \/>Copywriter: Jessica McTeer<br \/>Communications Strategic Planner: Rita Doherty<br \/>Digital Strategic Planner: Langelihle Sithole<br \/>TV Producer: Nakita Bolus<br \/>Buddy Voice: Chris Forest<br \/>Production House: Bioscope Films<br \/>Director: Zipho Dlangamandla, Fausto Becatti &amp; Hylton Tannenbaum<br \/>Post-Production: Syndicate &amp; Chocolate Tribe<br \/>Audio: Hey Papa Legend<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">142<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/it-was-a-short-paws-but-toyota-is-back\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Toyota South Africa\u2019s local manufacturing plant was one of the many businesses impacted by the devastating floods that hit KZN in April 2022. Waste deep water and thick mud rendered the entire plant inoperable \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":236469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-236468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/09\/it-was-a-short-paws-but-toyota-is-back.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/236468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=236468"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/236468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/236469"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=236468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=236468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=236468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}