{"id":238926,"date":"2022-10-03T20:58:15","date_gmt":"2022-10-03T18:58:15","guid":{"rendered":"https:\/\/mypr.co.za\/?p=122336"},"modified":"2022-10-03T20:58:15","modified_gmt":"2022-10-03T18:58:15","slug":"haveyouheard-group-wins-at-new-generation-awards-2022","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/haveyouheard-group-wins-at-new-generation-awards-2022\/","title":{"rendered":"HaveYouHeard Group wins at New Generation Awards 2022"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/haveyouheard-group-wins-at-new-generation-awards-2022.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/haveyouheard-group-wins-at-new-generation-awards-2022.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>inBroadcasting and Brand Inc., two of the agencies within the HaveYouHeard Group of innovative and specialist creative communications businesses, have taken home metal from the 2022 New Generation Awards.<\/p>\n<p>Honouring effective and creative campaigns in social and digital media since 2018, the New Generation Awards announced its 2022 accolades on Thursday September 29 at a gala event in Johannesburg, which was \u2013 appropriately \u2013 also livestreamed on YouTube.<\/p>\n<p>inBroadcasting, the agency revolutionising broadcasting in Africa, won Gold in the Best Use of Technical Innovation by an Agency category for its work for Sportscene. This included developing a retail radio for the brand which has had amazing results in terms of audience growth and listener affinity.<\/p>\n<p>The creative sponsorship agency from the HaveYouHeard Group, Brand Inc. was awarded Silver in the Most Viral Campaign category for its Thumbderdome campaign for The Toyota Gaming Engine\u2019s FIFA 22 tournament.<\/p>\n<p>\u201cIt\u2019s always fantastic to see your work recognised by industry peers,\u201d said HaveYouHeard Group Executive Creative Director Dan Berkowitz.<\/p>\n<p>\u201cWe\u2019re particularly proud of these wins because they are a great demonstration of the breadth of our offering as a group and also representative of our approach to creating innovative solutions steeped in insights that stand apart from what\u2019s out there in the category.<\/p>\n<p>\u201cA big thank you goes out to our brave clients and, of course, to everyone at HaveYouHeard who make it happen.\u201d<\/p>\n<p>The campaign for The Toyota Gaming Engine ignited a spat between Jason Goliath and Kwesta that culminated in a feud-settling exhibition match hosted at the TTGE \u2018Thumbderdome\u2019 in front of a stadium crowd of cheering thumbs. This featured a live half-time performance from Kwesta\u2019s own thumb and backing band \u2018The Cuticles\u2019, with thumbentary by local shoutcaster Sam \u2018Tech Girl\u2019 Wright and comedian Glen Biederman-Pam\u2019s thumb.<\/p>\n<p>Thanks to the agency\u2019s unusual and highly engaging approach, Thumbderdome quickly gained traction on social with thousands of viewers drawn in by the drama, the rivalry, the action, and the shameless thumb puns.<\/p>\n<p>Sportscene wants to attract a very savvy and digital youth audience. Being ahead of the trend is very important to this audience, so playing a generic FM station instore just wouldn\u2019t resonate with this it.<\/p>\n<p>The playlist needed to be than the traditional radio stations and clubs. inBroadcasting\u2019s POA was to playlist new music before the major stations, and create opportunities for new emerging artists to debut on the instore audio space.<\/p>\n<p>In addition to pinpointing who the audience was \u2013 what they liked, where they hung out, what they were trying to be seen as \u2013 tempo mapping helped the strategists to understand when they came into the store, what they were looking for and how they behaved at different times of day and on different days of the week.<\/p>\n<p>Two of the decisions taken because of the tempo maps was to \u2018up the tempo\u2019 on Friday afternoons and included DJ mixes on the playlists over the weekends. This initiative won Sportscene an SA Hip-Hop Award for the coolest brand contribution to hip-hop, and the overall approach has been so successful that Sportscene now has its own recording studio to deliver on its audio identity.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">75<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/haveyouheard-group-wins-at-new-generation-awards-2022\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. inBroadcasting and Brand Inc., two of the agencies within the HaveYouHeard Group of innovative and specialist creative communications businesses, have taken home metal from the 2022 New Generation Awards. Honouring effective and creative campaigns in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":238927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-238926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/haveyouheard-group-wins-at-new-generation-awards-2022.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/238926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=238926"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/238926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/238927"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=238926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=238926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=238926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}