{"id":239810,"date":"2022-10-12T12:08:24","date_gmt":"2022-10-12T10:08:24","guid":{"rendered":"https:\/\/mypr.co.za\/?p=122783"},"modified":"2022-10-12T12:08:24","modified_gmt":"2022-10-12T10:08:24","slug":"boomtown-launches-new-brand-positioning-for-easigas","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/boomtown-launches-new-brand-positioning-for-easigas\/","title":{"rendered":"Boomtown launches new brand positioning for EASIGAS"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/boomtown-launches-new-brand-positioning-for-easigas.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/boomtown-launches-new-brand-positioning-for-easigas.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown.<\/p>\n<p>One of the leading suppliers of liquefied petroleum gas (LPG) in southern Africa, EASIGAS has been supplying and marketing LPG to domestic, commercial and industrial markets for more than 40 years.<\/p>\n<p>Its new positioning \u2013 Life Made Easi \u2013 rests on three pillars \u2013 simplicity, optimism and reliability, and neatly encapsulates the EASIGAS brand DNA benefits.<\/p>\n<p>According to EASIGAS\u2019s Marketing Manager, Rethabile Hoeane, as EASIGAS marked 40 years in 2021, it was felt it was important juncture to revisit the brand\u2019s core values and commitment to customer satisfaction.<\/p>\n<p>This resulted in the development of a new brand identity, which features two new main components: a revised logo, and a new positioning statement reflecting the brand\u2019s focus and brand promise. The logo maintained its main colour pantones, but the look and feel evolved to a new more modern brand image.<\/p>\n<p>Commenting on the new positioning and brand promise, Hoeane said: \u201cIt\u2019s a universal truth, that life is unpredictable. And this unpredictability drives people to find things that they can rely on, that make navigating life\u2019s ups and downs a little easier, and EASIGAS is one such solution.<\/p>\n<p>\u201c\u2019Life Made Easi\u2019 promises a more efficient energy for all. One that\u2019s EASI and safe to use \u2013 reliable. One that\u2019s EASI to come by \u2013 portable and versatile. One that\u2019s EASI on the pocket \u2013 efficient\u201d. And one that\u2019s EASI on the environment \u2013 cleaner.\u201d<\/p>\n<p>The campaign launching this to key EASIGAS stakeholders included a live-streamed webinar for staff and distributors, an email and poster campaign, and a social media campaign targeting LPG end-users.<\/p>\n<p>During the webinar, EASIGAS unveiled the revitalised work, and screened a brand film explaining just how EASIGAS delivers on its promise of a reliable and more energy for all. You can view the brand film here: https:\/\/fb.watch\/f4hoNCWMVZ\/.<\/p>\n<p>Boomtown\u2019s Group Account Director, Duduzile Hlatshwayo, added: \u201cEASIGAS has adopted a staggered launch strategy for its rebrand. Following on from the reveal of the new positioning, the brand will be rolling out other assets to staff and other stakeholders keep reinforcing the new messaging including a new WhatsApp logo, screensavers and Teams backgrounds. More will come.<\/p>\n<p>\u201cOn the consumer-facing front, our social media teasers driving consumers to the website during the launch period will be followed by new and engaging content such as #CountOnEasigasTips, a set of weekly posts showing how end-users can use gas more efficiently and safely, and #OnePotWonders, a series of recipes that showcase delicious meals in one pot thereby delivering on that \u2018efficiency\u2019 in more ways than one,\u201d she said.<\/p>\n<p>\u201cAddressing a broader audience, we launched a national radio campaign in September and will be running an out-of-home campaign soon in Gauteng, Durban and Cape Town.\u201d<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">28<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/boomtown-launches-new-brand-positioning-for-easigas\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. One of the leading suppliers of liquefied petroleum gas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":239811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-239810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/boomtown-launches-new-brand-positioning-for-easigas.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/239810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=239810"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/239810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/239811"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=239810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=239810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=239810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}