{"id":240542,"date":"2022-10-19T15:58:26","date_gmt":"2022-10-19T13:58:26","guid":{"rendered":"https:\/\/mypr.co.za\/?p=123171"},"modified":"2022-10-19T15:58:26","modified_gmt":"2022-10-19T13:58:26","slug":"what-a-turnaround-big-corporate-to-lend-small-business-a-helping-hand","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/what-a-turnaround-big-corporate-to-lend-small-business-a-helping-hand\/","title":{"rendered":"What a Turnaround: Big Corporate to Lend Small Business a Helping Hand"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/what-a-turnaround-big-corporate-to-lend-small-business-a-helping-hand.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/what-a-turnaround-big-corporate-to-lend-small-business-a-helping-hand.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p><a href=\"https:\/\/mypr.co.za\/?attachment_id=123172\"><img loading=\"lazy\" decoding=\"async\" alt width=\"225\" height=\"300\" class=\"alignleft wp-image-123172 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/what-a-turnaround-big-corporate-to-lend-small-business-a-helping-hand.jpg\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-123172 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/what-a-turnaround-big-corporate-to-lend-small-business-a-helping-hand.jpg\" alt width=\"225\" height=\"300\">A very cute and comfy baby carrier is on its way to market. The result of a collaboration between two local brands that share similar values. One is part of the large Cape Union Mart Group; the other is a small owner-run business.<\/p>\n<p>Well-known local kids\u2019 clothing brand Keedo recently signed a collaboration agreement with the proudly South African baby-carrier brand Ubuntu Baba.<\/p>\n<p>Keedo was founded in 1993 when Nelia Annandale was inspired by the needs of her twin \u2018Keedos\u2019 to develop a colourful range of clothing that offered unrestricted comfort in soft, natural fibres.<\/p>\n<p>\u201cFor as long as I can remember, I have experienced an overwhelming compulsion to serve the children of the world. I believe that we must begin investing in them from their formative years as they are the ones who will be fashioning the future,\u201d she said at the time.<\/p>\n<p>Annandale harnessed her entrepreneurial drive and creativity and built a business on the pillars of education, care, and sustainability. In 2017, Keedo was acquired by the Cape Union Mart Group, which consists of five major retail chains (Cape Union Mart, K-Way, Old Khaki, Poetry, and Tread+Miller) and has more than 300 stores.<\/p>\n<p>Similarly, Shannon McLaughlin\u2019s experiences as a mom and her struggle to find the perfect baby carrier inspired her to start Ubuntu Baba. She and her father designed the exact baby carrier that she\u2019d been looking for: \u201chip-healthy\u201d, easy to use, breathable, adjustable, in natural hemp fibre and very gentle on c-section healing.<\/p>\n<p>Mari Crause of Keedo Kids explains how the collaboration came about. \u201cBeing a mom myself, I relied on my Ubuntu Baba carrier for hands-free baby carrying, to settle my little bub when she was inconsolable. Our Ubuntu Baba carrier went everywhere with us and at one point we were inseparable. I loved being so very close to my baby and it allowed me to have her right up against my chest, safe and snug, whenever, wherever.\u201d<\/p>\n<p>\u201cReflecting back on the early days of Motherhood, my Ubuntu Baba carrier was one of the items I could not have done without. Everything about Ubuntu Baba speaks to me, especially the fact that the brand was locally founded by a Mamma just like me. I appreciate the product\u2019s classic design; it is not only aesthetically pleasing but also perfectly practical and adjustable. I could not keep this secret to myself and when I joined Keedo Kids, Ubuntu Baba\u2019s founder was the first person I reached out to for a collaboration.\u201d<\/p>\n<p>For her part, Shannon says, \u201cWhen shopping for clothing for my son, I often try to go into a Keedo store. I just love the Keedo fabrics, their prints, and their quality.<\/p>\n<p>They have an energy about them. So, when Mari contacted us, I couldn\u2019t believe it. It was like a dream.\u201d<\/p>\n<p>In the discussions that followed, Shannon discovered several synergies between the two companies. Like Ubuntu Baba, Keedo is invested in local manufacturing and job creation, and the brands share a lot of the same values.<\/p>\n<p>\u201cWe hopped onto a Zoom call, which included Nelia Annandale and five minutes into the call I was so emotional,\u201d Shannon recalls. \u201cNelia made us feel so valued for what we are trying to do as a local brand, the values that we shared, and the way we like to do things. It was just such a contrast from my last experience with a large corporate entity and I felt so honoured that they wanted to collaborate in a way that would be beneficial to both brands.\u201d<\/p>\n<p>A very different experience for Ubuntu Baba since the media storm of January 2019, when another large retailer was accused of appropriating their baby carrier design.<br \/>In contrast, when a large corporate aligns with a small business based on a genuine intention to help them grow, this builds trust and loyalty among consumers, \u201cit\u2019s a win-win,\u201d she says.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">68<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/what-a-turnaround-big-corporate-to-lend-small-business-a-helping-hand\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. A very cute and comfy baby carrier is on its way to market. The result of a collaboration between two local brands that share similar values. One is part of the large Cape Union Mart [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":240543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-240542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/what-a-turnaround-big-corporate-to-lend-small-business-a-helping-hand.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/240542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=240542"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/240542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/240543"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=240542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=240542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=240542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}