{"id":240931,"date":"2022-10-24T12:48:24","date_gmt":"2022-10-24T10:48:24","guid":{"rendered":"https:\/\/mypr.co.za\/?p=123409"},"modified":"2022-10-24T12:48:24","modified_gmt":"2022-10-24T10:48:24","slug":"the-difference-between-business-and-brand-fans","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/the-difference-between-business-and-brand-fans\/","title":{"rendered":"The difference between business and brand? FANS."},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/the-difference-between-business-and-brand-fans.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/the-difference-between-business-and-brand-fans.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>There\u2019s a world of difference between a business and a brand \u2013 and the reason for that is FANS.<\/p>\n<p>That\u2019s the view held by the organiser of South Africa\u2019s first virtual conference focused on fan-building, FANS, HaveYouHeard\u2019s Head of Culture and Editor of Snacks and @thisisin__, Brett Rogers.<\/p>\n<p>Rogers contends that successful businesses are built on the same basic principles \u2013 grow a solid customer base within a well-defined consumer segment that want or need what you\u2019re selling, and serve them well.<\/p>\n<p>But, once you\u2019ve got that right, he said, you\u2019ve got to separate yourself from the other smart entrepreneurs in your category that have also worked it out, and get people to choose you and stick with you for the long term. That\u2019s where brand comes in.<\/p>\n<p>\u201cSo, what separates the mightiest brands from the rest?\u201d he asked.<\/p>\n<p>\u201cIt\u2019s their ability to build a community of loyal advocates. People who connect with not only what they make or do, but what they stand for. The biggest brands today don\u2019t have customers, they have fans. And, as one of our speakers, Ben Milhench, says \u2018Fans forgive customers don\u2019t\u2019.\u201d<\/p>\n<p>Rogers added that the influencer culture and society\u2019s acceptance of it has driven the rise of fandom as a key brand component.<\/p>\n<p>\u201cTwo decades ago, maybe only a decade ago, if someone you were passionate about \u2013 say a football team or a musician \u2013 accepted a brand as a sponsor, the overwhelming response was they had \u2018sold out\u2019.<\/p>\n<p>\u201cThat reaction is no longer the norm. People have come to recognise and respect that the brands who get behind their interests and fuel their passions, also need to make money; that musician or that football team included. And they\u2019re willing to invite them into their lives and give them the opportunity to become part of their communities, as long as they\u2019re there to add genuine value.\u201d<\/p>\n<p>@Thisisin__\u2019s FANS webinar takes place on November 3 and will feature industry, brand and community leaders offering unique perspectives on the secrets to building fandom with the intention of equipping progressive marketers and communicators with fresh perspectives and insights that can inform their strategic approach to future-proofing and growing their own brands.<\/p>\n<p>In a quick-fire 2-hour format, the webinar will feature nine local and international speakers including Lauren Dallas from Future Females, Ryan McFadyen from HaveYouHeard, Bill Milhench from Treble UK, Angelique Kuiper from Resonance International, Mbali Ndhlovu, Mart\u00edn Due\u00f1as from LaLiga Tech, Ninel Lara Musson from Vth Season and Paul Machin from RedmenTV.<\/p>\n<p>Among others, topics include \u2018Brands Need Purpose\u2019, \u2018Turning Fans into A Community\u2019, \u2018Creating Impactful Brand\/Talent Partnerships\u2019, and \u2018Generating ROI from technology through personalised fan experiences\u2019.<\/p>\n<p>@Thisisin __ FANS conference tickets are R100, are available on Quicket,<br \/>https:\/\/www.quicket.co.za\/events\/191962-thisisin-fan-conference\/#\/.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">37<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/the-difference-between-business-and-brand-fans\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. There\u2019s a world of difference between a business and a brand \u2013 and the reason for that is FANS. That\u2019s the view held by the organiser of South Africa\u2019s first virtual conference focused on fan-building, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":240932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-240931","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/the-difference-between-business-and-brand-fans.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/240931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=240931"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/240931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/240932"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=240931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=240931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=240931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}