{"id":241224,"date":"2022-10-27T09:38:27","date_gmt":"2022-10-27T07:38:27","guid":{"rendered":"https:\/\/mypr.co.za\/?p=123669"},"modified":"2022-10-27T09:38:27","modified_gmt":"2022-10-27T07:38:27","slug":"the-coca-cola-company-in-south-africa-continues-to-offer-consumers-choice","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/the-coca-cola-company-in-south-africa-continues-to-offer-consumers-choice\/","title":{"rendered":"The Coca-Cola Company in South Africa continues to offer consumers choice"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/the-coca-cola-company-in-south-africa-continues-to-offer-consumers-choice.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/the-coca-cola-company-in-south-africa-continues-to-offer-consumers-choice.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>With seven low calorie\/low kilojoule carbonated cold drinks in its stable, The Coca-Cola Company (TCCC), continues to offer consumers choice despite recent changes to its product portfolio.<\/p>\n<p>Two years ago, TCCC announced that it would retire select products in various markets around the world as part of a global portfolio refresh.[1]<\/p>\n<p>According to Silke Bucker, Senior Marketing Director at Coca-Cola in South Africa, this portfolio is the largest offered by a beverage company in the country and provides a clear indication to consumers that the company\u2019s staggered portfolio refresh announced in 2020 was driven by a desire to continue to satisfy the consumer\u2019s needs.<\/p>\n<p>According to Bucker: \u201cThis refresh was not about paring down TCCC\u2019s portfolio but taking a consumer-centric approach by continuing to follow the consumer which led to a refocus in investments\u201d.<\/p>\n<p>\u201cThe strength of our low calorie or low kilojoule products affirms that the refresh is meeting the objective of putting our consumers first,\u201d she said.<\/p>\n<p>As part of the refresh, TCCC announced that it would discontinue TaB\u00ae worldwide, including South Africa. However, the company that pioneered the diet beverage option in the early 1990s, continues to trailblaze in the category to provide consumers with low calorie or low kilojoule options that are unmatched.<\/p>\n<p>Four of these innovative options are bottled under the Coca-Cola\u00ae brand, which was voted as South Africa\u2019s \u201ccoolest cold beverage\u201d according to the 2021 Sunday Times GenNext Survey.<br \/>They are Coca-Cola\u00ae No Sugar, Coca-Cola\u00ae Light, Coca-Cola\u00ae Original Taste, and Coca-Cola\u00ae No Sugar No Caffeine. The others are Fanta\u00ae No Sugar, Sprite\u00ae No Sugar, and Stoney\u00ae Ginger Beer No Sugar.<\/p>\n<p>\u201cWe\u2019re grateful to TaB\u00ae for paving the way for our low calorie or low kilojoule stable, and to the legion of TaB\u00ae lovers who have embraced the brand for nearly six decades. Included in this stable is Coca-Cola\u00ae No Sugar No Caffeine. Largely regarded as the TaB\u00ae brand\u2019s successor, it certainly delivers the same product benefits without compromising on taste and quality,\u201d concluded Bucker.<\/p>\n<p>The global product refresh has challenged TCCC to think differently about its brands to accelerate its transformation to a total beverage company. New product offerings like Coca-Cola\u00ae No Sugar No Caffeine are part of the company\u2019s commitment to making consumers conscious about their choices and giving them autonomy and variety in their consumption choices.<\/p>\n<p>To remain relevant, TCCC will continue to listen and respond to consumer demand by providing consumers with beverages they desire.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">69<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/the-coca-cola-company-in-south-africa-continues-to-offer-consumers-choice\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. With seven low calorie\/low kilojoule carbonated cold drinks in its stable, The Coca-Cola Company (TCCC), continues to offer consumers choice despite recent changes to its product portfolio. Two years ago, TCCC announced that it would [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-241224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/10\/the-coca-cola-company-in-south-africa-continues-to-offer-consumers-choice.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/241224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=241224"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/241224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/241225"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=241224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=241224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=241224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}