{"id":243463,"date":"2022-11-19T15:08:46","date_gmt":"2022-11-19T13:08:46","guid":{"rendered":"https:\/\/mypr.co.za\/?p=124937"},"modified":"2022-11-19T15:08:46","modified_gmt":"2022-11-19T13:08:46","slug":"mobile-gaming-and-what-it-means-for-marketers","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/mobile-gaming-and-what-it-means-for-marketers\/","title":{"rendered":"Mobile Gaming \u2013 And What It Means For Marketers"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/11\/mobile-gaming-and-what-it-means-for-marketers.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/11\/mobile-gaming-and-what-it-means-for-marketers.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p dir=\"ltr\">Gaming is commanding a growing share of consumer attention with little indication that this trend will be abating any time soon.<\/p>\n<p dir=\"ltr\">Mobile games generated revenue of more than US$93bn globally in 2021, accounting for 52% of the international games market. Lockdowns imposed in 2020 and 2021 in response to the Covid-19 pandemic meant that most people were confined to their homes with more free time at their disposal. This drove many people around the world to gaming, both as a form of entertainment and to connect with other like-minded individuals.<\/p>\n<p dir=\"ltr\">It is estimated that consumers of all ages are spending more than a trillion hours each year playing games, with gaming becoming a core part of their social lives. This huge \u2013 and growing \u2013 market opens up a host of opportunities for marketers to leverage this virtual space and engage with their audiences in this new social channel.<\/p>\n<p><a href=\"https:\/\/mypr.co.za\/?attachment_id=124938\"><img loading=\"lazy\" decoding=\"async\" alt width=\"500\" height=\"334\" class=\"alignleft wp-image-124938 size-full lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/11\/mobile-gaming-and-what-it-means-for-marketers.jpg\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-124938 size-full\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/11\/mobile-gaming-and-what-it-means-for-marketers.jpg\" alt width=\"500\" height=\"334\">One of the biggest challenges facing the mobile gaming industry currently is how to reach consumers irrespective of whether or not they have data. The majority of games range in size between 1GB and 3GB which is a large file to download onto a mobile phone, particularly if users are on a 3G or 4G connection. Even after installing the app, the user will still need to download graphic files.<\/p>\n<p dir=\"ltr\">This problem is solved with the <a href=\"http:\/\/www.ushareit.com\">SHAREit<\/a> app, a file-sharing, gaming and content-streaming platform which aims to make digital content equally accessible to everyone. The app, which has 40 million monthly active users in Sub-Saharan Africa and South Africa, allows users to share games, content and files with their friends and family via peer-to-peer sharing, which doesn\u2019t need the internet or mobile data.<\/p>\n<p dir=\"ltr\">SHAREit, which has become the airdrop of the Android system, is currently the fourth-largest media publisher globally in volume. Worldwide, more than 10 million gaming apps are shared through SHAREit every day.<\/p>\n<p dir=\"ltr\">\u201cThe biggest focus for game developers in a post-pandemic world is to keep players online for longer. SHAREit helps game developers and publishers by continuously promoting and encouraging new things that users can do inside games to assist with user acquisition, user engagement, gameplay and even monetisation\u201d, reveals Arunabh Madhur, the regional vice president and head of business for EMEA at SHAREit.<\/p>\n<p dir=\"ltr\">\u201cWe focus a significant amount of effort on staying tuned to the gaming ecosystem in order to keep the app relevant and user-friendly. Currently, we are working with around 100 gaming publishers on global user growth efforts through our advertising solutions and targeting capabilities,\u201d he says.<\/p>\n<p dir=\"ltr\">Although South Africa, which boasts one of the largest mobile markets globally, has reasonably good mobile digital infrastructure in place and scores highly in terms of network coverage, it falls short when it comes to speed and latency. SHAREit Country Director for South Africa, Chanel Hardman, explains that the SHAREit platform solves this problem by allowing even large games and files to be seamlessly shared in seconds without the need for data.<\/p>\n<p dir=\"ltr\">\u201cThe rise of \u2018app-sharing\u2019 was initially driven by limited internet availability, a digital accessibility barrier that plagues emerging markets, including South Africa. However, even when internet availability is not an issue, the rapid speed with which even the largest games apps can be shared is a compelling proposition,\u201d she says, adding that app sharing, particularly between family and friends, is on the rise.<\/p>\n<p dir=\"ltr\">She predicts that the next big disruptor in mobile gaming will be for users to have their own avatars. \u201cUsers can better connect with games if they can immerse themselves within the game.\u201d<\/p>\n<p dir=\"ltr\">For marketers, mobile gaming remains a largely untapped opportunity in terms of its scale and one that brands ignore at their peril.<\/p>\n<p><strong>Video:<\/strong> Mobile gaming \u2013 and what it means for marketers<\/p>\n<p><strong>More Info on Mobile gaming \u2013 and what it means for marketers here:<\/strong> <a href=\"https:\/\/www.ushareit.com\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.ushareit.com\/<\/a><br \/><strong>Twitter<\/strong>:<br \/><strong>Facebook<\/strong>:<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">79<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/mobile-gaming-and-what-it-means-for-marketers-2\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Gaming is commanding a growing share of consumer attention with little indication that this trend will be abating any time soon. Mobile games generated revenue of more than US$93bn globally in 2021, accounting for 52% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3331,18,3332,9021,3336,1],"tags":[3257],"class_list":{"0":"post-243463","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cape-town","8":"category-durban","9":"category-johannesburg-south-africa","10":"category-mypr","11":"category-pretoria-south-africa","12":"category-south-africa","13":"tag-mypr","14":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/11\/mobile-gaming-and-what-it-means-for-marketers.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/243463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=243463"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/243463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/243464"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=243463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=243463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=243463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}