{"id":243752,"date":"2022-11-23T10:48:51","date_gmt":"2022-11-23T08:48:51","guid":{"rendered":"https:\/\/mypr.co.za\/?p=125142"},"modified":"2022-11-23T10:48:51","modified_gmt":"2022-11-23T08:48:51","slug":"coca-cola-launches-new-campaign-in-wake-of-retiring-tab","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/coca-cola-launches-new-campaign-in-wake-of-retiring-tab\/","title":{"rendered":"Coca-Cola launches new campaign in wake of retiring TaB"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/11\/coca-cola-launches-new-campaign-in-wake-of-retiring-tab.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/11\/coca-cola-launches-new-campaign-in-wake-of-retiring-tab.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this year.<\/p>\n<p>The campaign was created by FCB Joburg, implemented on digital channels by Wunderman Thompson and amplified by a PR campaign from RAPT Creative.<\/p>\n<p>Two years ago, TCCC announced it would retire select products in various markets around the world as part of a global portfolio refresh.<\/p>\n<p>As part of the refresh, TCCC said it would discontinue TaB, in South Africa. However, the company, which pioneered the diet beverage option in the early 1990s, had continued to trail-blaze in the category to provide consumers with low calorie\/low kilojoule options that are unmatched.<\/p>\n<p>\u201cIncluded in TCCC\u2019s low calorie\/low kilojoule stable today is Coca-Cola No Sugar No Caffeine. Others of our innovative diet beverage options are Coca-Cola No Sugar, Coca-Cola Light, Coca-Cola Original Taste Less Sugar, Fanta No Sugar, Sprite No Sugar and Stony Ginger Beer No Sugar<\/p>\n<p>\u201cLargely regarded as TaB\u2019s successor, Coca-Cola No Sugar No Caffeine certainly delivers the same product benefits without compromising on taste and quality,\u201d said Coca-Cola Category Africa Senior Director, Silke Bucker.<\/p>\n<p>According to FCB Joburg Executive Creative Director, Mbeu \u2018Snooze\u2019 Kambuwa, the agency\u2019s objective was to salute TaB\u2019s iconic status and acknowledge the role it had played in many consumers\u2019 lives.<\/p>\n<p>\u201cThe key take-out we wanted with this campaign was \u2018Let\u2019s celebrate Tab\u2019. You know, a \u2018don\u2019t be sad it\u2019s over, be glad it happened\u2019 vibe,\u201d he said.<\/p>\n<p>Starting in September, across Twitter, Facebook, Instagram and other select sites, catchy phrases and fun puns captured the sentiment. \u2018Ring up the TaB\u2019 and \u2018Hey, waiter, can you bring me my TaB for the last?\u201d being two of Kambuwa\u2019s favourites. There was also a call for consumers to share their favourite TaB memories.<\/p>\n<p>This initial phase was followed in October and November by executions that spoke to the Coca-Cola No Sugar No Caffeine benefits with lines like \u2018That epic Coke taste without the caffeine rush\u2019, and \u2018TaB OUT, COCA-COLA NO SUGAR NO CAFFEINE\u2019.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">63<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/coca-cola-launches-new-campaign-in-wake-of-retiring-tab\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-243752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/11\/coca-cola-launches-new-campaign-in-wake-of-retiring-tab.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/243752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=243752"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/243752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/243753"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=243752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=243752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=243752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}