{"id":24522,"date":"2013-10-17T21:54:05","date_gmt":"2013-10-17T19:54:05","guid":{"rendered":"http:\/\/www.myza.co.za\/2013\/10\/rhett-mullins\/"},"modified":"2013-10-17T21:54:05","modified_gmt":"2013-10-17T19:54:05","slug":"rhett-mullins","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/rhett-mullins\/","title":{"rendered":"Rhett Mullins"},"content":{"rendered":"

<\/span><\/p>\n

Join Port Elizabeth<\/a> and MyPE in congratulating Mover and Shaker, Rhett Mullins from NMMU<\/a>:<\/p>\n

Rhett Mullins, a third-year Graphic Design student at Nelson Mandela Metropolitan University (NMMU) recently won in the chewing gum category at the 2013 IPSA (Institute of Packaging South Africa) Student Gold Pack Awards at the Wanderers Club in Johannesburg<\/a> earlier this month.<\/p>\n

The annual competition, which is open to any registered tertiary education student, provides students with the opportunity to showcase their skills and creativity in developing packaging solutions and concepts.<\/p>\n

Rhett, 21, a former St Andrew\u2019s pupil from Grahamstown, came up with a chewing gum concept, termed GUM, targeted exclusively at young males.<\/p>\n

\u201cI wanted to create a gimmick,\u201d says Rhett, \u201cSomething that would enhance men\u2019s confidence and turn any wallflower into a ladies-man.<\/p>\n

\u201cTraditionally, chewing gum is marketed as a sweet treat or breath freshener. As it isn\u2019t a food product, it\u2019s seen as a social habit with no nutritional value. I wanted to create a product that would steer away from these notions,\u201d says Rhett.<\/p>\n

With the idea of masculinity and value-added chewing gum in mind, Rhett came up with GUM. By using the latest technologies in food product engineering, GUM would enter a market niche by providing beneficial values to its users.<\/p>\n

Take his Taurine and Guarana-flavoured gum, for example. With ingredients such as vitamin B, caffeine and guarana, this gum would give users an energy boost for endurance during work and play. Other flavour combinations include the original \u2018Pimpmint\u2019 for a minty fresh breath, \u2018Veteran Vitality\u2019 for a healthy, balanced and active lifestyle, \u2018Medic Menthol\u2019 for relief of a sore throat, and even a \u201cViagra Gum\u201d to ensure sexual performance.<\/p>\n

The actual gum dispenser itself is unique in its design. The box, which can hold 20 strips of gum, is rectangular in shape, made out of cardboard, and is opened via a slide mechanism. It may be attached to a key ring and looks similar to the packaging of a condom to further reinforce the concept of masculinity.<\/p>\n

Rhett\u2019s concept won him top spot and a cash prize of R1000.<\/p>\n

Rhett\u2019s GUM, along with his graphic design work, may be viewed at the 2013 Collective Graduate Applied Design Exhibition which is open weekdays between 8:30am and 3:30pm from 17-25 October at the Applied Design Building on NMMU\u2019s North Campus.<\/p>\n

\"Rhett<\/a><\/p>\n

Rhett Mullins<\/p>\n

Submitted by:<\/strong> Roslyn Baatjies on behalf of NMMU<\/a>.<\/p>\n

Click here to see more PE Movers and Shakers<\/a>.<\/p>\n

Click here to submit your or your company achievements<\/a>.<\/p>\n

\"Your<\/p>\n

Selected Movers and Shakers will also appear in the Your Money Publication<\/a>.<\/p>\n

\nThese businesses support MyPE<\/a>:<\/strong><\/p>\n

MyPE<\/a> supports PE business:<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Join Port Elizabeth and MyPE in congratulating Mover and Shaker, Rhett Mullins from NMMU: Rhett Mullins, a third-year Graphic Design student at Nelson Mandela Metropolitan University (NMMU) recently won in the chewing gum category at the 2013 IPSA (Institute of Packaging South Africa) Student Gold Pack Awards at the Wanderers Club in Johannesburg earlier this […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3330],"tags":[3338,5],"class_list":{"0":"post-24522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-port-elizabeth","7":"tag-mype-co-za","8":"tag-port-elizabeth-2","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/24522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=24522"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/24522\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=24522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=24522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=24522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}