{"id":245437,"date":"2022-12-13T11:19:03","date_gmt":"2022-12-13T09:19:03","guid":{"rendered":"https:\/\/mypr.co.za\/?p=126337"},"modified":"2022-12-13T11:19:03","modified_gmt":"2022-12-13T09:19:03","slug":"rapt-creative-runs-fruitiful-campaign-for-sir-fruit","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/rapt-creative-runs-fruitiful-campaign-for-sir-fruit\/","title":{"rendered":"RAPT Creative runs \u2018fruitiful\u2019 campaign for Sir Fruit"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/12\/rapt-creative-runs-fruitiful-campaign-for-sir-fruit.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/12\/rapt-creative-runs-fruitiful-campaign-for-sir-fruit.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>RAPT Creative, recipient of this year\u2019s Financial Mail AdFocus \u2018Small Agency of the Year\u2019 Award, has conceived and is delivering Sir Fruit\u2019s \u2018Life is Fruitiful\u2019 campaign this December.<\/p>\n<p>In addition to managing public relations and influencer partnerships on behalf of Sir Fruit, RAPT Creative developed all creative assets for the campaign, which includes a competition and activations communicating several product innovations.<\/p>\n<p>The brand\u2019s new \u2018Life is Fruitiful\u2019 demonstrates that like the festive Mzansi folk, Sir Fruit has always found ways to zoom in on and complement the moments of joy, no matter the headlines, proving that life\u2019s brighter and juicier side must be indulged. The brightest moments in life are the simplest ones experienced every day.<\/p>\n<p>\u201cThe idea of living \u2018fruitifully\u2019 really is about encouraging our Afropolitan consumer to thrive, be generous and look at the glass half full,\u201d explained Sir Fruit Innovation and Marketing Manager, Leanne Gale.<\/p>\n<p>\u201cAfter observing the craziness that was 2022, the brand is on a mission to flow fruitiful goodness across the country which it \u2018sir-tainly\u2019 needs as we countdown till the holidays,\u201d she quipped.<\/p>\n<p>As part of the new campaign, Sir Fruit is offering its customers a chance to feel the flavour of a fruitiful life by standing the chance of winning one of several weekly cash prizes or one of three getaways of their choice to the value of R80 000 each. https:\/\/sirfruit.com.<\/p>\n<p>To introduce consumers to its new products, it is running activations during December at the Galileo Open Air Cinema, Old Biscuit Mill, Summer Sizzle and V&amp;A Waterfront.<\/p>\n<p>\u201cSir Fruit understands that Afropolitans live full lives with little time for breaks and through its consistent product innovation, the brand offers the products customers can cherry-pick to suit their taste and needs,\u201d added Gale.<\/p>\n<p>\u201cOur wide range of products are made with the very best ingredients we can get our hands on: from juices and smoothies to shots and cordials that burst with flavour and contain all the richness that benefits our consumer. We look forward to seeing how our fans respond to these,\u201d she said.<\/p>\n<p>Sir Fruit\u2019s innovations include Sir Fruit Health Shots rich in vitamins O, M and G; Sir Fruit Defence Shot with African ginger, Sir Fruit Digest Shot high in antioxidants, and Sir Fruit Glow Shot infused with Verisol B Collagen for smooth, healthy skin.<\/p>\n<p>There are also two new vegan smoothies \u2013 the Green Smoothie packed with kiwi, melon, cucumber and spinach and the Peanut Butter Smoothie with added banana and cacao \u2013 plus two dessert flavoured Temptation Lite Luxe Smoothies, and a locally-produced-no-artificial-sweeteners-so-incredibly-refreshing range of cordials.<\/p>\n<p>See more at Instagram@SirFruit_, Facebook @welovefruit, and www.sirfruit.com.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">45<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/rapt-creative-runs-fruitiful-campaign-for-sir-fruit\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. RAPT Creative, recipient of this year\u2019s Financial Mail AdFocus \u2018Small Agency of the Year\u2019 Award, has conceived and is delivering Sir Fruit\u2019s \u2018Life is Fruitiful\u2019 campaign this December. In addition to managing public relations and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":245438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-245437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2022\/12\/rapt-creative-runs-fruitiful-campaign-for-sir-fruit.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/245437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=245437"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/245437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/245438"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=245437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=245437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=245437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}