{"id":246813,"date":"2023-01-08T12:42:08","date_gmt":"2023-01-08T10:42:08","guid":{"rendered":"https:\/\/mypr.co.za\/?p=126822"},"modified":"2023-01-08T12:42:08","modified_gmt":"2023-01-08T10:42:08","slug":"sony-exhibits-at-ces-2023","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sony-exhibits-at-ces-2023\/","title":{"rendered":"Sony Exhibits at CES\u00ae 2023"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/01\/sony-exhibits-at-ces-2023.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/01\/sony-exhibits-at-ces-2023.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>Sony will exhibit at CES\u00ae 2023, taking place in Las Vegas, Nevada, and online from Thursday, January. 5 (PST).<\/p>\n<p>Kenichiro Yoshida, Chairman, President, and CEO of Sony Group Corporation took the stage at Sony\u2019s press conference held on Wednesday, Jan. 4 (PST) ahead of the exhibition\u2019s public opening. He explained that collaboration with creators who create Kando (emotion) is essential to advancing Sony\u2019s Purpose to \u201cfill the world with emotion, through the power of creativity and technology.\u201d<\/p>\n<p>He also emphasised that the \u201clive\u201d sharing of time and space is the essence of entertainment and that Sony\u2019s creation and interaction technology will support the virtual world to provide live experiences, and connect them with the physical world in exciting ways.<\/p>\n<p>He was also joined by a diverse array of speakers from the worlds of pictures, games, music, sports and mobility to discuss the potential for expanding the scope of entertainment through technology.<\/p>\n<p>Sony\u2019s press conference at CES\u00ae 2023 can be viewed here:<br \/>Sony Group Official YouTube channel?https:\/\/www.youtube.com\/watch?v=UVMcjxW68Bc<\/p>\n<p><strong>List of Presenters<\/strong><\/p>\n<ul>\n<li>Kenichiro Yoshida (Chairman, President and CEO, Sony Group Corporation)<\/li>\n<li>Sanford Panitch (President, Sony Pictures Entertainment Motion Picture Group)<\/li>\n<li>Asad Qizilbash (Head of PlayStation Productions)<\/li>\n<li>Neill Blomkamp (Film Director?<\/li>\n<li>Jim Ryan (President and CEO, Sony Interactive Entertainment)<\/li>\n<li>Yasuhide Mizuno (Chairman and CEO, Sony Honda Mobility Inc.)<\/li>\n<li>Kim Libreri (CTO, Epic Games)<\/li>\n<li>Cristiano Amon (President and CEO, Qualcomm Incorporated)<\/li>\n<\/ul>\n<p>Sony Booth Exhibit Overview<br \/>Duration: Jan. 5 (Thursday) to Jan. 8 (Sunday), 2023<br \/>Venue: Las Vegas Convention Center, Booth # 18600<\/p>\n<p>*Coverage of Sony\u2019s press conference and videos introducing its booth exhibits will be accessible via the online platform \u201cSony Square.\u201d<br \/>URL: https:\/\/square.sony.com\/ces2023\/<\/p>\n<p>Main Products and Technologies Being Showcased<br \/>Under the theme \u201cMoving People Forward,\u201d the exhibition will focus on Sony\u2019s efforts to move people\u2019s hearts and expand the possibilities of entertainment through various technologies and initiatives relating to the metaverse, mobility and other areas, and through its collaboration with creators.<\/p>\n<p>As an environmental initiative, some of the booth panels are made of \u201cOriginal Blended Material,\u201d a paper material developed by Sony. Original Blended Material is an environmentally conscious paper material made from bamboo, sugar cane, and post-consumer recycled paper, whose origins are specified. In addition, in order to reduce waste materials, Sony is working to reduce environmental impact by reusing curtains used at other events and utilising rental materials.<\/p>\n<p>Highlights of the Sony Booth at CES 2023:<\/p>\n<p>Moving Creators Forward<br \/>STAR SPHERE<br \/>STAR SPHERE is a project to bring space closer to all and to discover the \u201cspace perspectives\u201d to provide an opportunity to think about the global environment and social issues. On Jan. 3, 2023 (PST), a remote controllable nano-satellite \u201cEYE\u201d equipped with a camera capable of shooting from space, was launched. Sony will exhibit the \u201cSpace Shooting Lab,\u201d an experimental simulator that proposes a \u201cspace\u201d for experiential photography from space that STAR SPHERE plans to offer in the future, and a mock-up of a nano-satellite equipped with Sony camera equipment.<\/p>\n<p>Technology for Creators<br \/>Sony supports a wide range of production activities to get closer to various communities,?from top creators to future creators. This booth showcases vast image production solutions, including digital cinema cameras such as VENICE 2, the full-frame mirrorless camera Alpha\u2122 series, the VLOGCAM series, the professional drone Airpeak, Xperia\u2122 smartphones and the Creators\u2019 Cloud, a cloud-based media production platform.?In addition, Sony will propose high-quality sound content production through microphones and headphones for professionals and general creators.<\/p>\n<p>Expanding Potential of Virtual and Physical<br \/>Virtual Fan Engagement<br \/>Sony is conducting a PoC (proof of concept) with English Premier League football club Manchester City, aiming for the realisation of the next generation of online fan communities and engagement through the combination of physical and virtual to excite and engage with both new and existing sports fans. In the booth, visitors can experience metaverse content as if they were in the Etihad Stadium, Manchester City\u2019s home, reproduced in virtual space. Fans can express their feelings and passion for the team by creating their own customisable avatars on their smartphones and, in the future, connect with millions of fans across the globe, in addition to accessing various services to increase engagement.<\/p>\n<p>New Sports Fan Experiences Created from Live Sports Data<br \/>This exhibit introduces initiatives related to new data-driven sports fan experiences, taking visitors through the journey of sports data from data capture on the field, creating virtual content in real-time, and offering it on various platforms to fans. Multiple technologies from Hawk-Eye Innovations (\u201cHawk-Eye\u201d), Beyond Sports and Pulselive, all Sony Group companies, will showcase Sony\u2019s sports businesses\u2019 ability to truly revolutionise how we capture, visualise, deliver and make interactive live-action data for the fans.<\/p>\n<p>Portable Volumetric Capture<br \/>This exhibit showcases a prototype of a new system that can capture and distribute animated 3D reconstructions of people, objects, and spaces with low latency in any location. The system only requires seven sensors, which allows it to be set up anywhere quickly, meeting the demand for live 3D video distribution. The booth lets visitors enjoy experiencing a 360-degree view of Manchester City players and the audience shown in a 3D metaverse space, through tablets and Sony\u2019s Spatial Reality Displays.<\/p>\n<p>Spatial Reality Display: New Prototype with a Large 27-inch Screen<br \/>Sony is unveiling a 27\u2033 prototype of the Spatial Reality Display (SR Display) which reproduces the real world with 3D spatial images. The larger screen format enables the display of life-sized objects so that medical images and product designs can be reproduced more realistically. At the booth, the SR Display will be used to show 3D computer graphics content with applications in various fields, such as point cloud data used in VR (virtual reality) and AR (augmented reality), as well as architecture and computer-aided design (CAD), in a virtual space. In addition, multi-view video created by Hawk-Eye\u2019s live sports data and virtual characters can now be reproduced on the SR Display as a new style of entertainment.<\/p>\n<p>Previsualisation Powered by \u201cmocopi\u201d<br \/>Previsualisation technology will be demonstrated using Sony\u2019s mobile motion capture system \u201cmocopi,\u201d which allows creators to check their camerawork and character positions with VFX* editing at the pre-production stage. A CG model is shown on the viewing monitor, which is synchronised in real-time with the movement of a performing model who is wearing the \u201cmocopi\u201d device. This technology contributes to streamlined production workflow, allowing creators to simulate production at an early stage, improving the quality of their work.<br \/>*Visual effects: the process in filmmaking and video production where imagery is created or manipulated outside of live-action shooting.<\/p>\n<p>PlayStation\u00aeVR2 and PlayStation\u00ae5<br \/>Sony will exhibit PlayStation\u00aeVR2 (PS VR2), the next generation virtual reality headset for PlayStation\u00ae5 (PS5\u2122) that brings an immersive gaming experience like never before. PS VR2 has some key features that are realised through PS VR2 Sense Technology, such as headset feedback, eye tracking, 3D Audio and adaptive triggers, as well as haptic feedback from PS VR2 Sense\u2122 Controller. Select PS VR2 and PS5 games are available to try, along with PS5 accessories that will be showcased at the booth.<\/p>\n<p>Evolving Mobility Experience<br \/>Sony Honda Mobility<br \/>A new prototype vehicle will be exhibited from Sony Honda Mobility, whose purpose is to \u201cMove people, through the pursuit of innovation with diverse inspirations\u201d<br \/>For more details, please refer to the dedicated Sony Honda Mobility website. https:\/\/shm-afeela.com\/<\/p>\n<p>###<br \/>About Sony Electronics Asia Pacific Pte. Ltd.<br \/>Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional headquarters for Sony\u2019s electronics business, overseeing Asia, Middle East and Africa regions. For more information on Sony\u2019s products and services, please visit www.sony-asia.com.<\/p>\n<p>About Sony Corporation<br \/>Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology &amp; Services (ET&amp;S) business. With the vision of \u201ccontinuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,\u201d Sony will create products and services in areas such as home entertainment &amp; sound, imaging, and mobile communications. For more information, visit: www.sony.net.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za for free<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">78<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/sony-exhibits-at-ces-2023\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Sony will exhibit at CES\u00ae 2023, taking place in Las Vegas, Nevada, and online from Thursday, January. 5 (PST). Kenichiro Yoshida, Chairman, President, and CEO of Sony Group Corporation took the stage at Sony\u2019s press [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":246814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4584,9021],"tags":[3257],"class_list":{"0":"post-246813","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-africa-news-2","8":"category-mypr","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/01\/sony-exhibits-at-ces-2023.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/246813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=246813"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/246813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/246814"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=246813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=246813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=246813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}