{"id":248710,"date":"2023-01-31T13:52:14","date_gmt":"2023-01-31T11:52:14","guid":{"rendered":"https:\/\/mypr.co.za\/?p=127788"},"modified":"2023-01-31T13:52:14","modified_gmt":"2023-01-31T11:52:14","slug":"the-rise-of-the-crowdgifting-phenomenon","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/the-rise-of-the-crowdgifting-phenomenon\/","title":{"rendered":"The Rise of the \u2018Crowdgifting\u2019 Phenomenon"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/01\/the-rise-of-the-crowdgifting-phenomenon.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/01\/the-rise-of-the-crowdgifting-phenomenon.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>Clubbing together to get a perfect gift for an anniversary, birthday or special occasion is hardly a new challenge; what is new is that tech-savvy South Africans can now use an innovative digital platform to set up or participate in \u2018crowdgifting\u2019 solutions for family and friends\u2019 memorable life-stage milestones.<\/p>\n<p>ChipIn \u2013 which is one of Brand Hub Group\u2019s (BHG) growing list of e-commerce properties \u2013 is among the easiest-to-use and most cost-effective gifting services available to local consumers today; and is making waves by changing how South Africans buy and give gifts. Initially launched under the BHG umbrella, the concept has matured to trade on its own merits. \u201cWe spent the last two years incubating and refining the business to deliver on its full promise and can today unveil a standalone online platform that offers a credible solution and unique user experience,\u201d says Rob Anderson, CEO of BHG.<\/p>\n<p>In the past, finding the perfect gift would involve spending countless hours trawling through stores, in the real world or online until the exhausted gift-giver capitulated by purchasing anything that relieved them of their gifting obligation. Nowadays, choosing an impactful gift is as simple as logging into the ChipIn platform and buying or contributing to a gift that has been pre-selected by the giftee, or recipient of a gift. The experience ensures that users \u2018get that feeling\u2019 associated with choosing and gifting a desired, meaningful item.<\/p>\n<p>Back in the day, the giftee had a hard time too. Time and again they were forced to feign enjoyment or surprise at receiving an impractical or unwanted gift. This changes thanks to ChipIn, which empowers the giftee, or the person organising an event on his or her behalf, to register online and set up a wish list of suitable items. \u201cYou can think of ChipIn as a virtual store, pre-stocked with the goods that the giftee really wants,\u201d says Anderson. \u201cEach gift-giver is able to select and pay for an item on a pre-populated wish list or make a cash contribution towards it\u201d. And thus, gift-givers ensure that giftees also \u2018get that feeling\u2019 of receiving the perfect gift.<\/p>\n<p>ChipIn was conceptualised to smooth over the pain points that consumers experience when searching for the perfect gift for family or friends\u2019 memorable life-stage milestones. It also allows the giftee to ask for items that he or she would really like without coming across as demanding or ungrateful. The solution converts the traditional gift registry concept into a full, seamless online solution that lends itself to all types of occasions, with exceptional potential to disrupt the traditional gift registry market for baby showers and weddings, as well as facilitating \u2018crowdgifting\u2019 for donations and sponsorships.<\/p>\n<p>For example, proud \u2018parents to be\u2019 can create a list of items they would like to receive at their baby shower, and then share this list with family and friends via the ChipIn platform. Anyone who receives the list can contribute by purchasing an item or contributing part of the ticket price on that item. The platform functions seamlessly in the background to make sure that the gift list is actioned on time, with gifts delivered to the giftee\u2019s door.<\/p>\n<p>\u201cThe ChipIn platform is particularly useful for gift registry applications such as baby showers, weddings and birthdays, where it used to be almost impossible for guests to independently choose appropriate and\/or unique gifts,\u201d says Anderson. It is also a great enabler for family and friends to club together towards big ticket gifts for special occasions such as a couple\u2019s 50th wedding anniversary. ChipIn bridges the gap of family and friends living abroad having to try to find local gift suppliers, as well as offering a sponsorship or donation application, which is particularly valuable in times of disaster relief, stokvels or even assisting someone in need to receive an item which could make a huge impact on their lives (e.g., a bicycle, a computer or appliances to set up a home.)<\/p>\n<p>ChipIn is an online solution that unites the gift-giver and gift-receiver around the common goal of a perfect gifting experience. It makes the gift-giver\u2019s life simpler by removing the need to shop in the physical world and strips out the uncertainty of scanning thousands of pages of goods online by providing a list of gifts, pre-approved by the receiver.<\/p>\n<p>\u201cWe believe this solution will restore the art of gifting by addressing the pain points involved in buying and exchanging gifts in the traditional way,\u201d concludes Anderson. \u201cOur online platform allows gift-giver and giftee to exist on the same plane and \u2018get that feeling\u2019 that goes hand-in-hand with gifting or receiving the perfect gift\u201d. Now you can do gifting right with ChipIn.<\/p>\n<p>www.chipin.co.za<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za for free<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">41<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/the-rise-of-the-crowdgifting-phenomenon\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Clubbing together to get a perfect gift for an anniversary, birthday or special occasion is hardly a new challenge; what is new is that tech-savvy South Africans can now use an innovative digital platform to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":248711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-248710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/01\/the-rise-of-the-crowdgifting-phenomenon.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/248710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=248710"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/248710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/248711"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=248710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=248710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=248710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}