{"id":24995,"date":"2013-11-05T03:56:29","date_gmt":"2013-11-05T01:56:29","guid":{"rendered":"http:\/\/www.myza.co.za\/2013\/11\/myedit-app\/"},"modified":"2013-11-05T03:56:29","modified_gmt":"2013-11-05T01:56:29","slug":"myedit-app","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/myedit-app\/","title":{"rendered":"MyEdit App"},"content":{"rendered":"

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MyEdit, the new content aggregation app from Media24, is now available from the Apple and Android app stores.<\/p>\n

It is free to download on iPhone and iPad as well as Android phones and tablets (including Samsung\u2019s range). MyEdit tailors content from South Africa\u2019s top publications to match readers\u2019 interests.<\/p>\n

\u201cThe media landscape has undergone a complete overhaul over the past few years,\u201d says Willem Breytenbach, General Manager of Media24 Magazines: Digital.<\/p>\n

\u201cThe consumer\u2019s needs and wants have to be met instantaneously. Due to the mass adoption of mobile devices people are now demanding instant access to their favourite things.<\/p>\n

\u201cThis is how the idea for MyEdit was born. The vision is to simplify the reading experience in an innovative and accessible manner.<\/p>\n

\u201cBasically, MyEdit allows you to read what you want, when you want it.\u201d<\/p>\n

The content on MyEdit is aggregated into 20 categories, including news, sport, fashion and entertainment.<\/p>\n

It is gleaned from more than 40 of SA\u2019s most popular magazines, newspapers and websites, such as YOU, DRUM, Fairlady, tvplus, Men\u2019s Health, Finweek, Go!, Move! and True Love.<\/p>\n

\u201cMyEdit allows each user to explore only the content that interests them,\u201d says Dani\u00ebl Malherbe, Head of Business Innovation for Media24 Magazines: Digital.<\/p>\n

\u201cThe experience becomes even more personalised when the user reads, likes, dislikes, shares or comments on the articles. Simply put, the more you use MyEdit the smarter it becomes at showing you stories that would interest you.\u201d<\/p>\n

In addition to stories from top magazines, newspapers and carefully selected SA bloggers, users can also contribute to the app by uploading pictures and even their favourite recipes.<\/p>\n

\u201cThe inclusion of the \u2018User Contributed\u2019 section was very important because we know how people love interacting with their apps. The aim is to create a MyEdit community that emphasises sharing and discussion around two of our favourite things: food and photographs,\u201d says Malherbe.<\/p>\n

\u201cThe future for digital innovation in the South African media is bright, as mobility and ease-of-access become increasingly important to the average reader,\u201d adds Breytenbach.<\/p>\n

\u201cFixed and mobile broadband connections are growing exponentially and smart-device users now spend more time using apps than they do browsing the web. This trend towards mobile engagement proves that people want their favourite content to come to them instead of having to search for it \u2013 and MyEdit makes this possible.\u201d<\/p>\n

\"Willem<\/p>\n

Willem Breytenbach, General Manager of Media 24 Magazines: Digital, says the new MyEdit content aggregation app is the result of the changing face of the media. Photographer: Supplied<\/p>\n

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