{"id":251467,"date":"2023-03-01T10:33:36","date_gmt":"2023-03-01T08:33:36","guid":{"rendered":"https:\/\/mypr.co.za\/?p=129171"},"modified":"2023-03-01T10:33:36","modified_gmt":"2023-03-01T08:33:36","slug":"a-world-class-ice-cream-and-sorbet-popsicle-brand-is-taking-sa-by-storm","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/a-world-class-ice-cream-and-sorbet-popsicle-brand-is-taking-sa-by-storm\/","title":{"rendered":"A world-class ice cream and sorbet popsicle brand is taking SA by storm"},"content":{"rendered":"<aside class=\"scaip scaip-1 \">\n<aside id=\"republication_tracker_tool-2\" class=\"republication_tracker_tool clearfix\">\n<h5 class=\"adtitle\">Republish for Free<\/h5>\n<div class=\"license\">\n<p><button name=\"Republish This Story\" id=\"cc-btn\" class=\"republication-tracker-tool-button\">Republish This Story<\/button><\/p>\n<p><a class=\"license\" rel=\"noreferrer license noopener\" target=\"_blank\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" class=\"lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/03\/a-world-class-ice-cream-and-sorbet-popsicle-brand-is-taking-sa-by-storm.png\"><\/a><\/p>\n<p><img decoding=\"async\" alt=\"Creative Commons License\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/03\/a-world-class-ice-cream-and-sorbet-popsicle-brand-is-taking-sa-by-storm.png\"><\/div>\n<div class=\"message\">\n<p>Republish our articles for free, online or in print, under a Creative Commons license.<\/p>\n<\/div>\n<\/aside>\n<\/aside>\n<p>Didi and Tim Deane are the dynamic duo behind a rapidly scaling business that brings joy to customers (young and old) and showcases all the delicious fruit and ingredients we are so lucky to have here in South Africa.<\/p>\n<p>Their sorbet and ice cream brand POPCO has grown rapidly since its inception in 2018 and is now stocked in more than 150 outlets countrywide. And the volumes being snapped up equate to someone enjoying a POPCO popsicle somewhere in the country every minute!<\/p>\n<p>So how did a chemical engineer and a retail exec with a Yale MBA end up founding SA\u2019s coolest new brand?<\/p>\n<p>\u201cWhen we were on holiday in South America, we discovered the real-fruit sorbets and ice-cream popsicles sold on almost every corner. We couldn\u2019t understand why there wasn\u2019t an equivalent with the same amazing taste and light, smooth mouthfeel on the SA market. Tim and I had been looking to take our 20+ years of experience in the corporate world and start a business together\u2026 we realised that this was it!\u201d says Didi.<\/p>\n<p>What followed, Tim explains, was a great deal of research, business plan refinement and projections. The couple also flew back to Brazil to learn recipe development and to procure the required equipment and machinery.<\/p>\n<p>Back in Cape Town, they got to work using Didi\u2019s kitchen blender and fresh fruit bought at the local market. \u201cThe study became our prep kitchen, the dining room table \u2013 our workspace, and there was fruit everywhere you looked. Once, when watermelon stocks were about to run out, Tim returned from the market with half a tonne of them!\u201d<\/p>\n<p>Within just 8 months, volumes and demand had increased to such an extent that the business moved into a professional production kitchen in Salt River.<\/p>\n<p><strong>Cool growth<\/strong><br \/>Any start-up has its challenges, and the couple had been building a strong following at the Biscuit Mill and other local markets when the pandemic struck. Agility is often cited as a success predictor and enables companies to adjust to market shifts. Fortunately POPCO\u2019s founders were able to very quickly pivot to retail and direct-to-customer sales.<\/p>\n<p>The growth has been impressive. With over 150 stockists, from SPARs to cafes, POPCO is actively building out their presence nationwide. \u201cTo achieve a national footprint, we focused on building key distribution partners to ensure our popsicles could reach stockists across the country,\u201d says Tim.<\/p>\n<p>\u201cWe love our stockists \u2013 they have been such a great support. And we\u2019re thrilled that we can tell our fans that POPCO is coming to more stockists near them. Of course, thanks to our incredible team and the distribution network Tim set up, you can always order via our website and get pops delivered right to your door \u2013 fast and frozen \u2013 anywhere in Cape Town, Jozi, Pretoria or Durban,\u201d Didi adds.<\/p>\n<p>Despite the exponential growth, POPCO has stayed true to its founding principles and hands-on values. The pips of those watermelons and the eyes of every pineapple are still removed by hand. The old blender has now been retired, but the ice creams are still handmade and packaged one by one, by hand, in clear wrappers \u2013 \u201cwe want our customers to know that what they see is what they get,\u201d Didi explains.<\/p>\n<p>\u201cWe use only high quality, natural ingredients. We do not use any preservatives, artificial colourants or flavourants, and we try to keep the sugar content to an absolute minimum.\u201d<\/p>\n<p>As delicious, guilt-free treats go, POPCO really does have the edge. Everyone is catered for in their three ranges: Creamy Decadence range, Fruit Sorbets and Creamy Vegan (made with oat-milk or coconut milk). All are lower in calories and sugar than other options on the market and there are sugar-free options too. Nuts are not used in any of the popsicles.<\/p>\n<p><strong>No time to chill<\/strong><br \/>While POPCO is proud of being a small-batch producer, orders coming direct via the website and from the ever-growing list of stockists mean that theirs is now a 24-hour operation.<\/p>\n<p>The company has filled corporate orders for 1000s of pops for functions and events. \u201cOur clients absolutely love seeing the reactions to these little gifts of joy!\u201d<\/p>\n<p>Looking ahead, Didi says she and Tim \u201cjust want to continue growing a proudly South African brand. We want to be South Africa\u2019s best-loved ice cream.\u201d<\/p>\n<p>To their legions of fans, POPCO already is the coolest ice cream around.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za for free<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">53<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/a-world-class-ice-cream-and-sorbet-popsicle-brand-is-taking-sa-by-storm\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Republish for Free Republish This Story Republish our articles for free, online or in print, under a Creative Commons license. Didi and Tim Deane are the dynamic duo behind a rapidly scaling business that brings joy to customers (young and old) and showcases all the delicious fruit and ingredients we are so lucky to have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":251468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3331,9021],"tags":[3257],"class_list":{"0":"post-251467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cape-town","8":"category-mypr","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/03\/a-world-class-ice-cream-and-sorbet-popsicle-brand-is-taking-sa-by-storm.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/251467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=251467"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/251467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/251468"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=251467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=251467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=251467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}