{"id":254750,"date":"2023-03-24T11:33:34","date_gmt":"2023-03-24T09:33:34","guid":{"rendered":"https:\/\/mypr.co.za\/?p=130162"},"modified":"2023-03-24T11:33:34","modified_gmt":"2023-03-24T09:33:34","slug":"adidas-unveils-nature-inspired-federation-away-kits-for-fifa-womens-world-cup-australia-new-zealand-2023","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/adidas-unveils-nature-inspired-federation-away-kits-for-fifa-womens-world-cup-australia-new-zealand-2023\/","title":{"rendered":"Adidas Unveils Nature-Inspired Federation Away Kits For FIFA Women\u2019s World Cup Australia &amp; New Zealand 2023"},"content":{"rendered":"<div><img decoding=\"async\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/03\/adidas-unveils-nature-inspired-federation-away-kits-for-fifa-womens-world-cup-australia-new-zealand-2023.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<ul>\n<li>adidas showcases bold new jerseys for Argentina, Colombia, Germany, Japan, Spain, and Sweden, which together with the previously unveiled kits for Italy and Jamaica and the yet to be released Philippines jerseys, form the brand\u00b4s roster of participating teams in this year\u00b4s FIFA Women\u00b4s World CupTM<\/li>\n<li>Designs across all adidas federations draw inspiration from nature, celebrating unique natural scenery found in each nation, connecting players and fans alike, by encouraging a shared appreciation of the wonders of the natural environment in their country<\/li>\n<li>The kits also feature the latest in adidas technologies, ensuring athletes at this year\u00b4s tournament can play to their full potential on the field of play.<\/li>\n<li>The new away kits are available for purchase from 23rd March via adidas.com Women\u2019s World Cup jerseys and in adidas retail stores.<\/li>\n<\/ul>\n<p>South Africa, 23rd March 2023 \u2013 Today \u2013 as proud partners to nine of the teams competing at the FIFA Women\u2019s World Cup Australia and New Zealand 2023\u2122 \u2013 adidas unveils the away kits for Argentina, Colombia, Germany, Japan, Spain, and Sweden, having already unveiled the eye-catching designs for Italy and Jamaica earlier this year and with the kits for the Philippines, still to be released in the coming months.<\/p>\n<p>As all eyes turn towards this year\u2019s showpiece event, each federation kit is inspired by nature, celebrating the iconic scenery and diverse natural landscapes of each country \u2013 including the vast green woodlands of Germany, the sprawling glacial rivers of Sweden and the ever-changing colors of the Ca\u00f1o Cristales River in Colombia.<\/p>\n<p>Sam Handy, Vice President Product and Design, adidas Football: \u201cThe FIFA Women\u2019s World Cup is the absolute pinnacle of the sport \u2013 capturing the imaginations of both current and new fans across the globe. As with every major competition, we know the designs will become etched into football\u2019s history books. With the tournament being held in Australia and New Zealand \u2013 two countries with iconic landscapes \u2013 we wanted to create a common theme throughout our kits, in celebration and appreciation of the wonders of the natural environments that can be found around the world.<\/p>\n<p>The jerseys are also of course performance-led and come equipped with technologies that allow players to meet the demands of the modern game. For this year\u2019s federation kits, we believe we\u2019ve delivered just that \u2013 best-in-class performance sportswear with a design that is bold, exciting, and celebrates the diverse natural landscape unique to each country \u2013 a combination worthy of this year\u2019s Women\u2019s World Cup.\u201d<\/p>\n<p>Each shirt features the latest in adidas fabric innovations, including lightweight, heat-applied details. The kits for Argentina, Colombia, Germany, Japan and Spain are constructed using materials and textures to help keep players feeling cool with HEAT.RDY technology, optimized to keep players feeling comfortable while performing on the biggest stage. While AEROREADY technology in the Sweden kit uses sweat wicking or absorbent materials to keep players feeling dry.<br \/>Both authentic and replica versions of each kit are made from a yarn containing 50% Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. The other 50% of the yarn is recycled?polyester.?Just one of the innovations that represent our commitment to help end plastic waste.<\/p>\n<p><strong>FEDERATION KIT DESIGN DETAILS:<\/strong><\/p>\n<ul>\n<li>Argentina: Striking landscapes from Serran\u00eda de Hornocal in the north to Ushuaia in the south, the Argentina away kit signifies the diverse natural landscapes found across the country. The bold graphic also features a bold race car style stripe to capture attention at high speeds \u2013 a design feature that grows in stature when standing shoulder to shoulder as one team.<\/li>\n<li>Colombia: The Colombian away kit pays homage the many hues of the Ca\u00f1o Cristales River \u2013 often referred to as the \u2018River of Five Colors\u2019 \u2013 celebrating the unique changing phenomenon that occurs due to the reflection of light against the water. Utilizing traditional federation colors, re-imagined through the lens of flowing water and the reflection of light, the design brings in a fresh look that celebrates the country\u2019s rich biodiversity.<\/li>\n<li>Germany: Germany\u2019s away jersey is inspired by the various deep green woodland areas found within the country \u2013 from the Black Forest to the Zauberwald. The various shades of green and bespoke handmade graphic celebrate Germany\u2019s vast woodlands \u2013 which cover an area equivalent to one third of the country\u2019s land mass.<\/li>\n<li>Japan: Japan\u2019s away kit takes its pink color cues from the beautiful pink sunrise that can be witnessed at Mount Fuji. The sunrise represents the collective mission of the Japanese team \u2013 as the Women\u2019s World Cup emerges on the horizon \u2013 to add another winner\u2019s star to the team badge.<\/li>\n<li>Spain: The Spanish away jersey takes inspiration from the beautiful coral reefs that can be found around Spain\u2019s vast coastlines \u2013 a feature the country shares with the famous coral reefs found in the tournament\u2019s host nations of Australia and New Zealand. With much of the coral reef found off the \u2018Costa Blanca\u2019 already damaged by rising sea temperatures, the design aims to raise awareness and discussion of the effects of further global warming on our sea\u2019s reefs.<\/li>\n<li>Sweden: Sweden\u2019s away jersey is inspired by the vast glacial rivers and ice caps that can be found across the country. Combining a changing glacial blue graphic, with trims and details in the iconic yellow color synonymous with the nation \u2013 the design seeks to highlight the beauty and importance of the nation\u2019s glaciers and the impact that global warming could have on them.<\/li>\n<\/ul>\n<p>The release of adidas\u2019 Women\u2019s World Cup jerseys follows the recent launch of the Official Match Ball \u2013 OCEAUNZ \u2013 released as part of adidas\u2019 official role as partners to the FIFA Women\u2019s World Cup Australia and New Zealand 2023\u2122. As well as offering a bold design featuring a decoration of blues and greens and visuals nodding to the vast mountains of New Zealand and Australia\u2019s connection with the Indian Ocean, 1% of net sales of OCEAUNZ are contributed towards adidas Football Collective partner, Common Goal\u2019s \u2018Global Goal 5 Accelerator\u2019; a collective project to increase female participation, representation and leadership in the grassroots game.<\/p>\n<p>Alongside its work with the adidas Football Collective, the brand is committed to working with established community partners, activists and change-makers to deliver real action for the game. This is achieved through the deployment of resources to teams that give access where it isn\u2019t readily available, including disability champions, women game-makers and teams from the LGBTQIA+ community. These initiatives form part of adidas\u2019s ongoing commitment to helping to make sport equal, because when it comes to sport, fair play doesn\u2019t yet exist for all. Using the power of sport to create a better future for the planet and people, the brand is focused on creating possibilities through products, programs and partnerships.<\/p>\n<p>For more information on the adidas Football Collective x Common Goal Partnership, please visit https:\/\/www.adidas.com\/footballcollective_cg<\/p>\n<p>All federation kits are available to purchase from March 23rd via adidas.com Women\u2019s World Cup jerseys and in adidas retail stores, retailing at R1299.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za for free<\/a>.<\/p>\n<p> <span class=\"post-views-icon dashicons dashicons-chart-bar\"><\/span> <span class=\"post-views-label\">Press Release Views since 1 July 2022:<\/span> <span class=\"post-views-count\">38<\/span> <\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/adidas-unveils-nature-inspired-federation-away-kits-for-fifa-womens-world-cup-australia-new-zealand-2023\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>adidas showcases bold new jerseys for Argentina, Colombia, Germany, Japan, Spain, and Sweden, which together with the previously unveiled kits for Italy and Jamaica and the yet to be released Philippines jerseys, form the brand\u00b4s roster of participating teams in this year\u00b4s FIFA Women\u00b4s World CupTM Designs across all adidas federations draw inspiration from nature, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":254751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-254750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/03\/adidas-unveils-nature-inspired-federation-away-kits-for-fifa-womens-world-cup-australia-new-zealand-2023.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/254750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=254750"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/254750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/254751"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=254750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=254750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=254750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}