{"id":255144,"date":"2023-03-27T10:53:49","date_gmt":"2023-03-27T08:53:49","guid":{"rendered":"https:\/\/www.africa-newsroom.com\/press\/president-ruto-urges-german-enterprises-to-invest-in-kenya?lang=en"},"modified":"2023-03-27T10:53:49","modified_gmt":"2023-03-27T08:53:49","slug":"president-ruto-urges-german-enterprises-to-invest-in-kenya","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/president-ruto-urges-german-enterprises-to-invest-in-kenya\/","title":{"rendered":"President Ruto Urges German Enterprises to Invest in Kenya"},"content":{"rendered":"<p><a href=\"https:\/\/www.africa-newsroom.com\/files\/large\/026d0e8ad4c3dbd\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.africa-newsroom.com\/files\/large\/026d0e8ad4c3dbd\" alt=\"President of the Republic of Kenya\" style=\"max-width:500px\" \/><\/a><br \/><a href=\"https:\/\/www.africa-newsroom.com\/files\/download\/026d0e8ad4c3dbd\">Download logo<\/a><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.africa-newsroom.com\/africarc\/loganalytics?press_id=247313&amp;press_source=President of the Republic of Kenya\" width=\"1\" height=\"1\" \/><\/p>\n<p>President William Ruto has invited German businessmen to invest in Kenya&rsquo;s micro, small and medium-sized enterprises.<\/p>\n<\/p>\n<p>He said Kenya stands to benefit from the world&rsquo;s most experienced, organised and resourced German establishments.<\/p>\n<p>Dr Ruto noted that the sector is the backbone of the German economy, generating more than 60 per cent of employment opportunities.<\/p>\n<p>He was speaking on Monday in Potsdamer Platz in Berlin when he met Dr Markus Jerger, the Chairman of Der Mittelstand-German Association of Small and Medium-Sized Businesses (BVMW).<\/p>\n<p>According to Dr Jerger, BVMW represents the interests of more than 3.3 million individual enterprises in the country.<\/p>\n<p>The President noted that the Government is committed &mdash; under its Bottom-Up Economic Transformation Agenda &mdash; to supporting small enterprises to blossom.<\/p>\n<p>&ldquo;That is why we have put more than Sh50 Billion in the Hustler Fund to provide affordable credit to millions of Kenyans who depend on the MSME sector for a living.&rdquo;<\/p>\n<p>He noted that so far, the uptake of the facility has been encouraging.<\/p>\n<p>Dr Jerger noted that there are huge opportunities &ldquo;for us in Kenya&rsquo;s value addition programme&rdquo;.<\/p>\n<p>&ldquo;We can invest in cold storage technology to reduce post-harvest losses. We are already doing it in Senegal,&rdquo; he said.<\/p>\n<p>Later, the President held talks with the&nbsp;Federal Association for Economic Development and Foreign Trade (BWA) led by its Chairman Michael Schumann and agreed on the approaches to bringing more German and international businesses to Kenya.<\/p>\n<p>The Association cited food processing, digital economy, intellectual property rights, among others, as some of the potential areas to invest in.<\/p>\n<p><i>Distributed by APO Group on behalf of President of the Republic of Kenya.<\/i><\/p>\n<\/div>\n<p> <a href=\"https:\/\/www.africa-newsroom.com\/\">Source: Africa Newsroom &#8211; APO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download logo President William Ruto has invited German businessmen to invest in Kenya&rsquo;s micro, small and medium-sized enterprises. He said Kenya stands to benefit from the world&rsquo;s most experienced, organised and resourced German establishments. Dr Ruto noted that the sector is the backbone of the German economy, generating more than 60 per cent of employment [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":255145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4584],"tags":[4585],"class_list":{"0":"post-255144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-africa-news-2","8":"tag-apo","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/03\/president-ruto-urges-german-enterprises-to-invest-in-kenya.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/255144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=255144"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/255144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/255145"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=255144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=255144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=255144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}