{"id":255279,"date":"2023-03-28T15:43:40","date_gmt":"2023-03-28T13:43:40","guid":{"rendered":"https:\/\/mypr.co.za\/?p=130283"},"modified":"2023-03-28T15:43:40","modified_gmt":"2023-03-28T13:43:40","slug":"spar-ec-set-to-splash-out-in-support-of-local-businesses-this-easter","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/spar-ec-set-to-splash-out-in-support-of-local-businesses-this-easter\/","title":{"rendered":"SPAR EC set to Splash out in support of local businesses this Easter"},"content":{"rendered":"
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SPAR Eastern Cape\u2019s decision to back Nelson Mandela Bay\u2019s Splash Festival is rooted in its commitment to boost local entrepreneurs and performers still battling the fallout of the Covid-19 pandemic.<\/p>\n

Never before has the popular Easter holiday event carried a retailer as its title sponsor and the two-year commitment by the Nelson Mandela Metro-based company promises huge value to festivalgoers.<\/p>\n

The family retailer, which has enjoyed a long association with the Bay\u2019s Summer Season programme, was looking to become involved in a high-traffic festival experience and the Splash met every requirement.<\/p>\n

\u201cWith the worst of Covid-19 behind us and the Splash Festival making a successful return last year, it was a no-brainer for us,\u201d said SPAR EC advertising manager Roseann Shadrach.<\/p>\n

\u201cThe festival not only offers families so many great activities to enjoy but also supports entrepreneurs and local vendors,\u201d which, she said, was the key driver in putting the SPAR name to the event.<\/p>\n

The economic havoc small businesses and performing artists, in particular, had suffered as a result of the pandemic was not lost on the group and, as such, it was committed to assisting them get back on their feet.<\/p>\n

To this end, SPAR EC more than doubled the budget for local artists to over R500 000.<\/p>\n

\u201cWe thrive in supporting local and are cognisant of the fact our local artists and business community have not really had a chance to recover. There were no live shows and nothing else was happening,\u201d explained Shadrach.<\/p>\n

\u201cThis year we\u2019ve seen a record number of artists put their names forward, which is incredibly heart-warming.\u201d<\/p>\n

They will perform alongside the likes of the Queen of Zulu comedy Celeste Ntuli, Mi Casa lead singer and chef J Something, Dames hitmaker Biggy, performer Buhle and funnyman Gino Fabbri.<\/p>\n

Food vendors who depend on events for their livelihoods have also not been forgotten with the public able to sample their products in the Coca-Cola Food Truck Court.<\/p>\n

Last year, more than 30 food stalls turned over an average of R50 000 for the weekend. The busiest food truck grossed over R250 000.<\/p>\n

The beauty of having a large title sponsor was that there was greater scope for innovation and therefore more opportunities to generate much-needed revenue, added Shadrach.<\/p>\n

The retailer has not been short of innovation itself. For example, it is adding its own flavour to the food demonstration tent by branding the attraction We\u2019re for Flavours \u2013 an extension of the group\u2019s ongoing We\u2019re for Smiles campaign.<\/p>\n

Another new item on the programme is the SPAR Easter Egg Hunt which, in keeping with the spirit of the holiday, will bring smiles to thousands of little ones.<\/p>\n

\u201cThe Splash Festival is such a multifaceted event. You\u2019ve got volleyball, five-a-side soccer, pony rides, kids\u2019 activities and a beach run \u2013 and that\u2019s just a small sample,\u201d said Shadrach.<\/p>\n

\u201cThis partnership is so much more than just a branding exercise. We are helping to bring smiles to families, create jobs and give artists the chance to perform again.<\/p>\n

\u201cIt ticks all our boxes.\u201d<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za for free<\/a>.<\/p>\n

<\/span> Press Release Views since 1 July 2022:<\/span> 47<\/span> <\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SPAR Eastern Cape\u2019s decision to back Nelson Mandela Bay\u2019s Splash Festival is rooted in its commitment to boost local entrepreneurs and performers still battling the fallout of the Covid-19 pandemic. Never before has the popular Easter holiday event carried a retailer as its title sponsor and the two-year commitment by the Nelson Mandela Metro-based company […]<\/p>\n","protected":false},"author":1,"featured_media":255280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[3257],"class_list":{"0":"post-255279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"tag-mypr","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/03\/spar-ec-set-to-splash-out-in-support-of-local-businesses-this-easter.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/255279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=255279"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/255279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/255280"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=255279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=255279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=255279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}