{"id":256712,"date":"2023-04-05T18:33:37","date_gmt":"2023-04-05T16:33:37","guid":{"rendered":"https:\/\/mypr.co.za\/?p=130583"},"modified":"2023-04-05T18:33:37","modified_gmt":"2023-04-05T16:33:37","slug":"boomtown-awarded-wimpy-atl-business","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/boomtown-awarded-wimpy-atl-business\/","title":{"rendered":"Boomtown awarded Wimpy ATL business"},"content":{"rendered":"
<\/div>\n

After an extensive pitch process, culminating in a final five agencies being shortlisted to present their strategic and creative visions for the brand, Boomtown has been awarded Wimpy\u2019s above-the-line account.<\/p>\n

According to Wimpy\u2019s Marketing Executive Jacques Cronje, Boomtown impressed with its no-nonsense hard-work ethos while retaining its authenticity and humility. \u201cAn excellent match with Wimpy,\u201d he said.<\/p>\n

The win is a significant one for Boomtown, whose growing success is based on its contribution to the success of some of South Africa\u2019s most iconic brands like Nescaf\u00e9 Ricoffy and Bokomo and its creation of culturally relevant work that connects deeply with the hearts of many of its citizens.<\/p>\n

It also demonstrates the positive impact of the agency\u2019s continued investment into talent, diversity, and deep business, brand and consumer insights and expertise.<\/p>\n

Given Boomtown\u2019s ability to help brands resonate with a broader South African market, the agency has notched up several new business wins over the past 18 months, including Ocean Basket and brands in both the Pepsico and Nestl\u00e9 stables.<\/p>\n

To prepare itself for the Wimpy pitch, the agency focussed its hallmark cultural immersion process on the current Wimpy customer\u2019s needs and how these could be aligned with Wimpy\u2019s objectives, said CEO Glen Meier.<\/p>\n

This resulted in a strong and highly relevant strategy, based on deep consumer truths, and a compelling culturally relevant creative solution and a clear call-to-action, he said.<\/p>\n

\u201cIt is a true privilege to partner with such an iconic South African brand \u2013 one that many of us have grown up with, and now have the opportunity to grow its relevance with new markets and the next generation.<\/p>\n

\u201cBoomtown treasures its\u2019 client brands\u2019 successes, their growing relationships with consumers and communities, and the fact that they are able to play a relevant role in South Africans\u2019 lives,\u201d he said.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za for free<\/a>.<\/p>\n

<\/span> Press Release Views since 1 July 2022:<\/span> 50<\/span> <\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After an extensive pitch process, culminating in a final five agencies being shortlisted to present their strategic and creative visions for the brand, Boomtown has been awarded Wimpy\u2019s above-the-line account. According to Wimpy\u2019s Marketing Executive Jacques Cronje, Boomtown impressed with its no-nonsense hard-work ethos while retaining its authenticity and humility. \u201cAn excellent match with Wimpy,\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":256713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-256712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/04\/boomtown-awarded-wimpy-atl-business.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/256712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=256712"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/256712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/256713"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=256712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=256712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=256712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}