{"id":256834,"date":"2023-04-06T17:23:43","date_gmt":"2023-04-06T15:23:43","guid":{"rendered":"https:\/\/mypr.co.za\/?p=130592"},"modified":"2023-04-06T17:23:43","modified_gmt":"2023-04-06T15:23:43","slug":"amstel-lager-salutes-entrepreneurs-through-i-amstel-entrepreneur-campaign","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/amstel-lager-salutes-entrepreneurs-through-i-amstel-entrepreneur-campaign\/","title":{"rendered":"Amstel\u00ae Lager salutes Entrepreneurs through \u201cI Amstel\u201d Entrepreneur campaign"},"content":{"rendered":"
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What does progress mean to you? If TV and social media are to be believed, it\u2019s about watches and cars \u2013 but, for most of us, progress is lived in the smaller moments. These are the moments that Amstel Lager seeks to celebrate in its campaign, \u201cI Amstel\u201d. This campaign is a tribute to the everyday hustle and the individual progress journeys of different South Africans.<\/p>\n

\u201cThe reality is that each of us wants to be the best version of ourselves, but each of us is going to face different obstacles as we try to realise that aspiration. \u2018I Amstel\u2019 is about the feeling that comes with taking a step forward whether big or small,\u201d says Boipelo Malao, Senior Brand Manager at Amstel.<\/p>\n

In line with this, the brand recently launched \u201cThe Entrepreneur \u2013 I Amstel building I\u2019ksasa Lami\u201d (I Amstel building my future) Competition, to recognise the township business owners who are on their way to reaching their goals. The competition saw Amstel partnering with four community radio stations (Kasie FM, Alex FM, Thetha FM and Jozi FM), inviting business owners to enter. An impressive 5 023 entries were received, and listeners were invited to vote for their favourite businesses.<\/p>\n

\u201cWe were blown away by the number of entries. It proves to us that entrepreneurship is alive and well in ekasi. Wherever we look, we are surrounded by people harnessing their talents and creativity to serve their communities. These entrepreneurs are not only improving their own lives; but by providing jobs and supporting their communities, they are inspiring many of us along our collective path,\u201d Malao elaborates.<\/p>\n

The 12 finalists have been selected, with each receiving over R50 000 in marketing and PR exposure to help take the business to the next level. Added to this, each business owner will receive mentoring from one of four carefully selected, fierce business luminaries who will provide advice and guidance.<\/p>\n

The incredible mentors include DJ Zinhle, the brains behind Era by DJ Zinhle jewellery and accessories, as well as Caron Williams, who established The Throne magazine. Lebogang Mothibe, better known as ShugarSmaxk will also share the experience he gained as the head of various media and marketing groups, while marketing and advertising expert Khaya Dlanga is another famous face eager to help the business owners.<\/p>\n

After the Top 12 receive 10 weeks of support, Amstel will select the four final winners who can look forward to even more rewards and business growth. \u201cWe are very proud to be able to contribute to building entrepreneurship in South Africa through this initiative, but we do know it\u2019s never about perfection; it\u2019s about progress,\u201d comments Malao.<\/p>\n

AMSTEL THE ENTREPRENEUR TOP 12
\u2022 Brian Moneti \u2013 Black Excellence Mobile Bar
\u2022 Eugene Mabasa \u2013 Carrot Gang Food
\u2022 Gontse Nxumalo \u2013 Orlando Sneaker Care
\u2022 Katleho Chacha \u2013 Mr Bartender
\u2022 Lebohang Nyandeni \u2013 LebzCafe
\u2022 Lehlohonolo Kgola \u2013 The African Stitch
\u2022 Nomcebo Mahasha and Nkosingiphile Mthimunye \u2013 Yethu Indaba Emergency Services
\u2022 Nwabisa Jayiya \u2013 LA Virgin Boutique
\u2022 Samuel Radebe \u2013 Zulu Astronaut
\u2022 Zain Clarke \u2013 The White Sneaker Wash
\u2022 Zuziwe Maphalala \u2013 Zoezie Weigh and Pay Grocery Store<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za for free<\/a>.<\/p>\n

<\/span> Press Release Views since 1 July 2022:<\/span> 70<\/span> <\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What does progress mean to you? If TV and social media are to be believed, it\u2019s about watches and cars \u2013 but, for most of us, progress is lived in the smaller moments. These are the moments that Amstel Lager seeks to celebrate in its campaign, \u201cI Amstel\u201d. This campaign is a tribute to the […]<\/p>\n","protected":false},"author":1,"featured_media":256835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[3257],"class_list":{"0":"post-256834","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"tag-mypr","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2023\/04\/amstel-lager-salutes-entrepreneurs-through-i-amstel-entrepreneur-campaign.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/256834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=256834"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/256834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/256835"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=256834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=256834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=256834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}