{"id":25724,"date":"2013-11-26T16:20:51","date_gmt":"2013-11-26T14:20:51","guid":{"rendered":"http:\/\/www.myza.co.za\/2013\/11\/pe-estate-agent-features-in-new-online-app\/"},"modified":"2013-11-26T16:20:51","modified_gmt":"2013-11-26T14:20:51","slug":"pe-estate-agent-features-in-new-online-app","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/pe-estate-agent-features-in-new-online-app\/","title":{"rendered":"PE Estate Agent features in new online app"},"content":{"rendered":"

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The inclusion of the Eastern Cape\u2019s Jaco Rademeyer Estates<\/a> (JRE) as currently the only property brand in South Africa on the ground-breaking new online application MyEdit is set to shine a spotlight on property in the region, according to JRE owner Jaco Rademeyer.<\/p>\n

\u201cI strongly believe in this app,\u201d says Rademeyer, who flew to Cape Town<\/a> earlier this month for a photoshoot ahead of the prestigious app\u2019s launch. \u201cThe media consumption landscape is changing and nowadays people find it easy to browse for things like property online, as well as checking the local papers.\u201d<\/p>\n

MyEdit, a South African-developed content aggregation app available on Apple and Android which went live this month, has 20 categories, including news, sport, fashion and entertainment. It\u2019s an app publicly supported by the likes of entertainment personalities Khanyi Mbau<\/a> and Riaan Cruywagen<\/a>.<\/p>\n

Rademeyer says home buyers and sellers have less time on their hands, forcing property agents to enter the online space, because buyers and sellers are increasingly online too.<\/p>\n

It has forced Eastern Cape realtors to become innovative in their approach to business. Rademeyer says he is constantly racking his brain in an attempt to be one step ahead with marketing his business.<\/p>\n

His efforts have paid off, such as his tongue-in-cheek \u201cMovember\u201d campaign this month which sees his photo on bin advertisements with a mock moustache in an effort to raise cancer awareness.<\/p>\n

\u201cPeople have been constantly phoning me this month to say \u2018Someone has defaced your bins with a moustache\u2019, and I just tell them it is part of our Movember marketing campaign. It\u2019s hilarious, and it gets people\u2019s attention,\u201d says Rademeyer, who has committed 5% of his sales in November to cancer treatment and awareness organisations in Nelson Mandela Bay.<\/p>\n

The content on MyEdit is gleaned from more than 40 of SA\u2019s most popular magazines, newspapers and websites, such as YOU, DRUM, Fairlady, tvplus, Men\u2019s Health, Finweek, Go!, Move! and True Love.<\/p>\n

\u201cMyEdit allows each user to explore only the content that interests them,\u201d says Dani\u00ebl Malherbe, Head of Business Innovation for Media24 Magazines: Digital.<\/p>\n

Says veteran newsreader Riaan Cruywagen<\/a>: \u201cThese days people are pressed for time and tend to go increasingly digital, and this app will give them easy and instant access to their preferred reading matter.\u201d
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Editor:<\/strong> Currently the MyEdit app on my Android device ONLY allows me to close it by entering task manager and ending it there. Also \u2013 the promised menu link to edit my account is missing. I am told that these missing features are available on the Apple version, though. Until those issues are sorted out I will remain underwhelmed and with a weak belief in the app and it\u2019s proponents. Why didn\u2019t they release the Apple only version and work on the Android version until it was fixed? One thing that has been fixed from the first release is that it doesn\u2019t break anymore when I swing from portrait to landscape and vice versa.<\/p>\n

\"Jaco<\/a><\/p>\n

Jaco Rademeyer in make-up and final result<\/p>\n

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