{"id":25881,"date":"2013-11-30T04:28:51","date_gmt":"2013-11-30T02:28:51","guid":{"rendered":"http:\/\/www.myza.co.za\/2013\/11\/booming-week-at-boomtown-international-gold-epica-and-four-assegais-plus-mace-recognition-for-nmmu\/"},"modified":"2013-11-30T04:28:51","modified_gmt":"2013-11-30T02:28:51","slug":"booming-week-at-boomtown-international-gold-epica-and-four-assegais-plus-mace-recognition-for-nmmu","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/booming-week-at-boomtown-international-gold-epica-and-four-assegais-plus-mace-recognition-for-nmmu\/","title":{"rendered":"Booming week at Boomtown: international Gold EPICA and four Assegais, plus MACE recognition for NMMU"},"content":{"rendered":"

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It doesn\u2019t rain, it pours when it comes to awards for Boomtown, and last week the team walked away with a gold international EPICA award, and four Assegais for its World\u2019s First Stethoscope Radio Ad for Africa Health Placements.<\/p>\n

The gold EPICA was awarded in the B2B direct mail category and Boomtown was one of only three South African agencies to be recpgnised. At the Assegais it was recognised in the alternative media category (leader award) and won a bronze in the 3D direct mail category, silver for creative solutions (craft) and the cream of the crop, gold for public sector service.<\/p>\n

Andrew MacKenzie, Boomtown\u2019s creative director said of their work: \u201cThe gold for public sector service is particularly gratifying as this is why the campaign was developed in the first place, to make a difference in the public sector.<\/p>\n

\u201cWe have 20% of the world\u2019s population in sub-Saharan Africa but only 2% of the world\u2019s physicians. Africa Health Placements has been on a mission to draw enthusiastic graduate doctors from the US and Europe to get involved, improve medical care and gain invaluable experience across Africa. And they have place many medical grads since its launch.\u201d<\/p>\n

The World\u2019s First Stethoscope Radio Ad direct mail works by the recipient placing their stethoscope on the box, where a pressure sensor activates the audio clip.<\/p>\n

\u201cWe knew all graduating doctors have a stethoscope, so devised an idea which also encouraged sharing amongst their peers.\u201d Added MacKenzie.<\/p>\n

In addition to the Assegais and EPICA, Boomtown\u2019s innovative branding and communication solutions for Nelson Mandela Metropolitan University (NMMU) won its client recognition at the Marketing, Advancement and Communication in Education (MACE) Excellence Awards.<\/p>\n

They were for:<\/strong><\/p>\n