{"id":4963,"date":"2011-10-31T14:04:02","date_gmt":"2011-10-31T12:04:02","guid":{"rendered":"http:\/\/www.myza.co.za\/?p=4963"},"modified":"2011-10-31T14:04:02","modified_gmt":"2011-10-31T12:04:02","slug":"multi-channel-television-campaign-by-eastern-cape-cosmetics-company","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/multi-channel-television-campaign-by-eastern-cape-cosmetics-company\/","title":{"rendered":"Multi-channel television campaign by Eastern Cape cosmetics company"},"content":{"rendered":"<p>East London-based Just On is flighting one of the biggest television campaigns ever by an Eastern Cape company.<\/p>\n<p>Viewers on all the free-to-air national channels (TV1, TV2, TV3 and E-TV) were given the chance to win an all-expenses-paid trip to Gauteng, and makeover by Georgie and Lorna Maseko on the Just On Makeover show, which is being flighted on e-tv between six and six thirty every Thursday night.<\/p>\n<p>Just On is an East London-based supplier and retailer of beauty products. It has over 40 stores throughout the Eastern Cape, Free State and KwaZulu-Natal.<\/p>\n<p>In order to enter, contestants had to SMS their details to a number which appeared on the screen.<\/p>\n<p>The ad campaign ran in August and over 18 000 entries were received, according to Just On chief executive officer Ravi Naidoo.<\/p>\n<p>&#8220;It was a way of saying &#8216;thank you&#8217; to our customers support our stores loyally throughout the year,&#8221; he says.<\/p>\n<p>Winners were also given a hamper of Just On beauty products to the value of R180, air tickets and a two night hotel stay valued at R5 000, and the on-air make over from stylist to the stars, Georgie.<\/p>\n<p>The awareness is being created ahead of expansion into more stores and the other provinces, says Naidoo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>East London-based Just On is flighting one of the biggest television campaigns ever by an Eastern Cape company. Viewers on all the free-to-air national channels (TV1, TV2, TV3 and E-TV) were given the chance to win an all-expenses-paid trip to Gauteng, and makeover by Georgie and Lorna Maseko on the Just On Makeover show, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[1965,200,1964,1966],"class_list":{"0":"post-4963","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-cosmetics","8":"tag-east-london-2","9":"tag-just-on","10":"tag-television-campaign","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/4963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=4963"}],"version-history":[{"count":2,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/4963\/revisions"}],"predecessor-version":[{"id":4965,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/4963\/revisions\/4965"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=4963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=4963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=4963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}