{"id":63503,"date":"2016-02-03T13:31:18","date_gmt":"2016-02-03T11:31:18","guid":{"rendered":"http:\/\/www.myza.co.za\/3-steps-to-brand-iconicity\/"},"modified":"2016-02-03T13:31:18","modified_gmt":"2016-02-03T11:31:18","slug":"3-steps-to-brand-iconicity","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/3-steps-to-brand-iconicity\/","title":{"rendered":"3 Steps to brand iconicity"},"content":{"rendered":"<p>Many brands aspire to becoming iconic. However, simply creating and designing amazing products is not enough to achieve this. So says brand and marketing consultancy Added Value\u2019s associate director, M\u00e9lanie Bonnet, and project executive, Caroline Sarkis, who say that three distinctive levels may characterise the path to reach iconicity, starting from its genesis to its final status.<br \/>\n<br \/>\n<strong> Read more on:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.mediaupdate.co.za\/marketing\/94016\/3-steps-to-brand-iconicity\">Media Update<\/a><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. Public Relations Companies and practitioners, event organisers, sports and political writers use MyPR as a distribution mechanism for their press releases, content, images and news. A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mediaupdate.co.za\/>MediaUpdate.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many brands aspire to becoming iconic. However, simply creating and designing amazing products is not enough to achieve this. So says brand and marketing consultancy Added Value\u2019s associate director, M\u00e9lanie Bonnet, and project executive, Caroline Sarkis, who say that three distinctive levels may characterise the path to reach iconicity, starting from its genesis to its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3247],"tags":[3782,11507,10678],"class_list":{"0":"post-63503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-brand","8":"tag-iconicity","9":"tag-steps","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/63503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=63503"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/63503\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=63503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=63503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=63503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}