{"id":64867,"date":"2016-02-25T19:30:46","date_gmt":"2016-02-25T17:30:46","guid":{"rendered":"http:\/\/www.myza.co.za\/brand-activations-must-be-about-the-consumer-and-not-just-the-brand\/"},"modified":"2016-02-25T19:30:46","modified_gmt":"2016-02-25T17:30:46","slug":"brand-activations-must-be-about-the-consumer-and-not-just-the-brand","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/brand-activations-must-be-about-the-consumer-and-not-just-the-brand\/","title":{"rendered":"Brand activations must be about the consumer and not just the brand"},"content":{"rendered":"<p>Activations have a fundamental place within the marketing mix. In essence, they allow a brand to engage directly with a consumer so that they start to believe in the brand.&nbsp;So says&nbsp;Vaughan Berry, director of the Provantage Media Group<br \/>\n<br \/>\n<strong> Read more on:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.mediaupdate.co.za\/marketing\/95250\/brand-activations-must-be-about-the-consumer-and-not-just-the-brand\">Media Update<\/a><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. Public Relations Companies and practitioners, event organisers, sports and political writers use MyPR as a distribution mechanism for their press releases, content, images and news. A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mediaupdate.co.za\/>MediaUpdate.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activations have a fundamental place within the marketing mix. In essence, they allow a brand to engage directly with a consumer so that they start to believe in the brand.&nbsp;So says&nbsp;Vaughan Berry, director of the Provantage Media Group Read more on: Media Update Submit your own Press Release or get free content for your publication. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3247],"tags":[3678,12078,3782,4967,6651,2211],"class_list":{"0":"post-64867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-about","8":"tag-activations","9":"tag-brand","10":"tag-consumer","11":"tag-just","12":"tag-must","13":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/64867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=64867"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/64867\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=64867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=64867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=64867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}