{"id":65487,"date":"2016-03-07T01:30:49","date_gmt":"2016-03-06T23:30:49","guid":{"rendered":"http:\/\/www.myza.co.za\/new-marketing-metrics-needed-for-the-age-of-the-customer\/"},"modified":"2016-03-07T01:30:49","modified_gmt":"2016-03-06T23:30:49","slug":"new-marketing-metrics-needed-for-the-age-of-the-customer","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/new-marketing-metrics-needed-for-the-age-of-the-customer\/","title":{"rendered":"New marketing metrics needed for the age of the customer"},"content":{"rendered":"<p>The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is falling out of step with the demands of a new era of digital media and empowered customers. So says Cindy Diamond,&nbsp;Group Sales Director at Mediamark.&nbsp;<br \/>\n<br \/>\n<strong> Read more on:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.mediaupdate.co.za\/marketing\/95201\/new-marketing-metrics-needed-for-the-age-of-the-customer\">Media Update<\/a><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. Public Relations Companies and practitioners, event organisers, sports and political writers use MyPR as a distribution mechanism for their press releases, content, images and news. A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mediaupdate.co.za\/>MediaUpdate.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media thinking, and it is falling out of step with the demands of a new era of digital media and empowered customers. So says Cindy Diamond,&nbsp;Group Sales Director at Mediamark.&nbsp; Read more on: Media Update Submit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3247],"tags":[5602,687,12341,4479],"class_list":{"0":"post-65487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-customer","8":"tag-marketing","9":"tag-metrics","10":"tag-needed","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/65487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=65487"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/65487\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=65487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=65487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=65487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}