{"id":69259,"date":"2016-05-05T04:53:29","date_gmt":"2016-05-05T02:53:29","guid":{"rendered":"http:\/\/www.myza.co.za\/business-and-arts-south-africa-debuts-exciting-cultural-tourism-initiative\/"},"modified":"2016-05-05T04:53:29","modified_gmt":"2016-05-05T02:53:29","slug":"business-and-arts-south-africa-debuts-exciting-cultural-tourism-initiative","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/business-and-arts-south-africa-debuts-exciting-cultural-tourism-initiative\/","title":{"rendered":"Business and Arts South Africa debuts exciting cultural tourism initiative"},"content":{"rendered":"
\"BASA-Stand-FA-1\"<\/p>\n

artstourism.guru Photo: Breinstorm Brand Architects Strategic Design Firm<\/p>\n<\/div>\n

The pilot phase of artstourism.guru<\/strong> is a new online platform, which has been designed to integrate heritage and cultural experiences with South Africa\u2019s well-established natural attractions.<\/p>\n

\u201cBASA’s mandate is to act as a bridge between the business and arts sectors as a way of helping each one achieve optimal benefits from their partnerships.\u201d comments BASA CEO, Michelle Constant.<\/p>\n

\u201cThe tourism platform that is being developed for us is premised on the belief that arts and cultural tourism can create greater job opportunities, self-employment and entrepreneurship in both the cultural and tourism sectors. It also provides an excellent opportunity to promote South African culture both locally and internationally.\u201d<\/p>\n

The beta phase of artstourism.guru<\/strong> is built around arts festival mapping and links with nearby star-graded accommodation to deliver an immersive experience for culture-hungry travellers.<\/p>\n

In time, artstourism.guru<\/strong> will include art galleries, museums, architectural landmarks, theatres and many other arts, heritage and entertainment attractions \u2013 creating an integrated tourist ecosystem with greater economic potential and benefits. The aim of the platform is to be a one-stop-destination for those wanting to integrate the creative economy of the country into their tourism business or their tourism experience.<\/p>\n

\u201cOur presence at Indaba 2016 is intended to introduce the artstourism.guru<\/strong> platform to the tourism market and also to spotlight the importance of arts, heritage and entertainment to the overall experience being offered to tourists.\u201d says Constant.<\/p>\n

One of the categories in the 19th Annual BASA Awards partnered by Hollard and Business Day is the Cultural Tourism Award, supported by Nedbank, which recognising business support of public arts and culture projects which contribute towards the growth of communities and jobs, and support the opportunities provided by local tourism.<\/p>\n

BASA is also using Indaba 2016 to get feedback on artstourism.guru<\/strong>, and cultural tourism in general, from participants on all sides of the tourism equation as it moves forward into the next phase of the platform\u2019s design.<\/p>\n

\u201cWe are very keen to explore partnerships and hope that we can support the conversation in geolocation-based regional tourism moving forward,\u201d concludes Constant.<\/p>\n

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