{"id":69461,"date":"2016-05-09T01:30:43","date_gmt":"2016-05-08T23:30:43","guid":{"rendered":"http:\/\/www.myza.co.za\/how-to-write-a-powerful-creative-brief-part-2\/"},"modified":"2016-05-09T01:30:43","modified_gmt":"2016-05-08T23:30:43","slug":"how-to-write-a-powerful-creative-brief-part-2","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/how-to-write-a-powerful-creative-brief-part-2\/","title":{"rendered":"How to write a powerful creative brief (Part 2)"},"content":{"rendered":"<p>A thorough creative brief can put the client and the creative on the same page right from the start. A few key components of a brief help designers and copywriters understand what the client wants, what the project needs to achieve and what audience is being targeted \u2013 ultimately improving the project\u2019s chances of success. Expanding on part 1, we asked creatives what else a brief should contain.<br \/>\n<br \/>\n<strong> Read more on:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.mediaupdate.co.za\/marketing\/105938\/how-to-write-a-powerful-creative-brief--part-2\">Media Update<\/a><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. Public Relations Companies and practitioners, event organisers, sports and political writers use MyPR as a distribution mechanism for their press releases, content, images and news. A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mediaupdate.co.za\/>MediaUpdate.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A thorough creative brief can put the client and the creative on the same page right from the start. A few key components of a brief help designers and copywriters understand what the client wants, what the project needs to achieve and what audience is being targeted \u2013 ultimately improving the project\u2019s chances of success. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3247],"tags":[10271,3314,3927,4532,6368],"class_list":{"0":"post-69461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-brief","8":"tag-creative","9":"tag-part","10":"tag-powerful","11":"tag-write","12":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/69461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=69461"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/69461\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=69461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=69461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=69461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}