{"id":70108,"date":"2016-05-18T21:53:14","date_gmt":"2016-05-18T19:53:14","guid":{"rendered":"http:\/\/www.myza.co.za\/media-monitoring-much-more-than-hashtags-words-and-clips\/"},"modified":"2016-05-18T21:53:14","modified_gmt":"2016-05-18T19:53:14","slug":"media-monitoring-much-more-than-hashtags-words-and-clips","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/media-monitoring-much-more-than-hashtags-words-and-clips\/","title":{"rendered":"Media Monitoring: Much more than hashtags, words and clips"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-25120 alignleft\" src=\"http:\/\/mypr.co.za\/wp-content\/uploads\/2016\/05\/ROi-Monitor-Final-Signature.png\" alt=\"ROi-Monitor-Final-Signature\" width=\"263\" height=\"74\" \/>\u201cThe days where media monitoring was considered as a simple manual exercise consisting of newspaper cuttings (measured per centimetre), words and a hashtag or two is long gone. Today\u2019s media monitoring is a science and ROi Africa is at the forefront of this technology, with an all-in-one system encompassing all forms of media,\u201d says Tonya Khoury, the MD of ROi Africa.<\/p>\n<p>With the ever increasing big data phenomenon, businesspeople are bombarded from every angle with all kinds of information and that is where ROI Africa makes a significant difference in a time-pressed environment. The media is evolving and the demand for immediate insight and intelligent analysis of past and present media to benchmark and predict the future is at the heart of ROi Africa\u2019s offering. The company offers all forms of media on one platform, customised according to the client\u2019s needs. But it also offers so much more.<\/p>\n<p><strong>It boasts functions which delivers real-time media intelligence like:<\/strong><\/p>\n<ul>\n<ul>\n<li>Evaluate and analyse your monitored data across all media platforms, including sentiment.<\/li>\n<li>Identify key trends in your brand\u2019s media coverage or of the particular industry of choice or of your competitors.<\/li>\n<li>Gain quick access to key issues needing an urgent response, thus helping you to minimise damage to your brand by optimising your response.<\/li>\n<li>Identify key voices (sources and authors) per media type and sentiment, providing valuable insights into the coverage yielded by your brand.<\/li>\n<li>Indicating what time of the month your brand\u2019s yield peaks (and what the key themes were).<\/li>\n<li>Which country was responsible for your brand\u2019s publicity, which is valuable to especially multinational companies.<\/li>\n<li>Comparison of which of your brands yield the most coverage.<\/li>\n<\/ul>\n<\/ul>\n<p>\u201cSuch media intelligence can be utilised to inform strategy, connect with your audience and measure success, as well as to predict the future by enabling you to keep abreast of top trends. Media monitoring can drive your business, as the system can be tailored according to the client\u2019s needs and thus form a valuable tool for making informed business decisions.<\/p>\n<p>ROi Africa does not only offer a one-stop solution, but also an option for communication executives and public relations people \u2018on the go\u2019 with an app available for Android and iPhone. \u201cWe never have enough time in our industry, so in a world where mobile is turning into our preferred method of communication for all platforms, an app is the natural progression for our offering,\u201d says Khoury. \u201cThis app offers you flexibility in the form of access to your preferred ground-breaking online setup from which you can monitor your media remotely,\u201d she adds. \u201cSouth African people will have media monitoring work for them \u2013 all on their smartphones,\u201d Khoury adds, \u201coffering them immediate insight and big content management, fast this is so far removed from manual clippings and a few odd hashtags.\u201d<\/p>\n<p>ROi Africa\u2019s platform aggregates content from across global online newspapers, 200 million social media outlets, hundreds of radio and television stations and a global set of hard copy print media. This data set is consolidated and overlaid into an ingenious platform that quickly draws intelligence from the big content.<\/p>\n<p><strong>YouTube<\/strong>:<\/p>\n<p>https:\/\/www.youtube.com\/channel\/UCmn5WhZ5WJ6MDIKdLqZSqOw<\/p>\n<p>CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n<p>\n<strong> Read more on:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/mypr.co.za\/media-monitoring-much-more-than-hashtags-words-and-clips\/\">MyPR<\/a><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><strong>Video &#8211; How to post your Press Release on MyPR:<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/9ovzdChGkuU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. Public Relations Companies and practitioners, event organisers, sports and political writers use MyPR as a distribution mechanism for their press releases, content, images and news. A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/>MyPR.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe days where media monitoring was considered as a simple manual exercise consisting of newspaper cuttings (measured per centimetre), words and a hashtag or two is long gone. Today\u2019s media monitoring is a science and ROi Africa is at the forefront of this technology, with an all-in-one system encompassing all forms of media,\u201d says Tonya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[13907,9364,636,13905,3432,8689,4261,13906],"class_list":{"0":"post-70108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mypr","7":"tag-clips","8":"tag-hashtags","9":"tag-media","10":"tag-monitoring","11":"tag-more","12":"tag-much","13":"tag-than","14":"tag-words","15":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/70108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=70108"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/70108\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=70108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=70108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=70108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}