{"id":7071,"date":"2012-01-16T08:45:27","date_gmt":"2012-01-16T06:45:27","guid":{"rendered":"http:\/\/www.myza.co.za\/01\/more-shoppers-open-to-giving-personal-info-survey\/"},"modified":"2012-01-16T08:45:27","modified_gmt":"2012-01-16T06:45:27","slug":"more-shoppers-open-to-giving-personal-info-survey","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/more-shoppers-open-to-giving-personal-info-survey\/","title":{"rendered":"More shoppers open to giving personal info: survey"},"content":{"rendered":"

\t\t<\/span><\/p>\n

By Dhanya Skariachan<\/span><\/p>\n

<\/span><\/p>\n

NEW YORK<\/span> Jan 16 (Reuters) – Welcome to the era of the
\ncandid consumer.<\/p>\n

<\/span><\/p>\n

From their food allergies to home addresses, shoppers around
\nthe world are becoming increasingly willing to share more
\npersonal information with their favorite merchants, as they look
\nfor a more personalized and efficient shopping experience, an
\nIBM survey of more than 28,000 people in 15 countries showed.<\/p>\n

<\/span><\/p>\n

That is good news for retailers on both sides of the
\nAtlantic as they look for ways to target the right demographic
\nof shoppers with new products.<\/p>\n

<\/span><\/p>\n

“They are willing to share information if there is perceived
\nbenefit,” said Jill Puleri, global retail leader of IBM’s
\n global business services. “It doesn’t have to be
\nmonetary benefit.”<\/p>\n

<\/span><\/p>\n

While consumers around the world still have reservations
\nabout sharing financial details such as how much they earn, they
\nare less worried about divulging other private information.<\/p>\n

<\/span><\/p>\n

For instance, about three-quarters of the people surveyed
\nwere willing to dish out details about their media usage such as
\nthe TV shows they watch, while 73 percent of the group were fine
\nwith disclosing demographic information such as their ethnicity.<\/p>\n

<\/span><\/p>\n

About 61 percent of people were comfortable sharing their
\nnames and addresses with retailers, while about 59 percent of
\nthose surveyed said they were OK with disclosing
\nlifestyle-related information such as whether they owned more
\nthan one car, or had moved into a new home, or had a child
\nrecently.<\/p>\n

<\/span><\/p>\n

“These are things that I think are pretty important to a
\nretailer,” Puleri said, adding that the change in shopper
\nbehavior was phenomenal.
\n\u00a0 Continued…<\/strong><\/span><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Dhanya Skariachan NEW YORK Jan 16 (Reuters) – Welcome to the era of the candid consumer. From their food allergies to home addresses, shoppers around the world are becoming increasingly willing to share more personal information with their favorite merchants, as they look for a more personalized and efficient shopping experience, an IBM survey […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[830,2370,183],"class_list":{"0":"post-7071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-news","8":"tag-reuters","9":"tag-south-africa-2","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/7071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=7071"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/7071\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=7071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=7071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=7071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}