{"id":70752,"date":"2016-05-30T19:30:41","date_gmt":"2016-05-30T17:30:41","guid":{"rendered":"http:\/\/www.myza.co.za\/the-potential-of-influence-is-how-pr-will-matter-most\/"},"modified":"2016-05-30T19:30:41","modified_gmt":"2016-05-30T17:30:41","slug":"the-potential-of-influence-is-how-pr-will-matter-most","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/the-potential-of-influence-is-how-pr-will-matter-most\/","title":{"rendered":"The potential of influence is how PR will matter most"},"content":{"rendered":"<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.mediaupdate.co.za\/marketing\/109176\/the-potential-of-influence-is-how-pr-will-matter-most\">The potential of influence is how PR will matter most<\/a>: Agencies need to be structured to lead clients in their journey to understand the insights behind conversations, especially as we push for a greater level of investment in the research backing up effective strategic PR and social media lead communication efforts, says Dustin Chick, head of strategy at Ogilvy Public Relations Johannesburg.<br \/>\n<small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.mediaupdate.co.za\/marketing\/109176\/the-potential-of-influence-is-how-pr-will-matter-most\">Media Update<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. 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A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mediaupdate.co.za\/>MediaUpdate.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The potential of influence is how PR will matter most: Agencies need to be structured to lead clients in their journey to understand the insights behind conversations, especially as we push for a greater level of investment in the research backing up effective strategic PR and social media lead communication efforts, says Dustin Chick, head [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3247],"tags":[10891,7559,3936,11148],"class_list":{"0":"post-70752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-influence","8":"tag-matter","9":"tag-most","10":"tag-potential","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/70752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=70752"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/70752\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=70752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=70752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=70752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}