{"id":70783,"date":"2016-05-31T10:53:19","date_gmt":"2016-05-31T08:53:19","guid":{"rendered":"http:\/\/www.myza.co.za\/nalibali-launches-funda-leader-campaign\/"},"modified":"2016-05-31T10:53:19","modified_gmt":"2016-05-31T08:53:19","slug":"nalibali-launches-funda-leader-campaign","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/nalibali-launches-funda-leader-campaign\/","title":{"rendered":"Nal\u2019ibali launches FUNDA Leader Campaign"},"content":{"rendered":"

Nal\u2019ibali launches FUNDA Leader Campaign<\/a>: <\/p>\n

\"Nalibali-image\"<\/p>\n

A reading revolution with Nal’ibali Photo: Nal’ibali<\/p>\n<\/div>\n

On 1 June, the Nal\u2019ibali reading-for-enjoyment campaign will launch a national drive to acknowledge and inspire adults across the country to change the lives of children by sharing books and stories with them. Called FUNDA Leader, this campaign will celebrate the spirit of activism shared by thousands South Africans across the country, and<\/strong> will be launched at the Homecoming Centre in District 6.<\/strong> Three community literacy role models will be celebrated at the event, which will also be attended by local celebrities, Rico Schacherl and Denise Newman, who will be sharing their personal stories on their own road to literacy.<\/p>\n

The aim of the campaign is to encourage everyday South Africans to volunteer their time to make storytelling and books part of children\u2019s lives. FUNDA Leaders are adults who care about and respect children. They want to find ways to help children learn and become literate through engaging and sharing stories in fun and meaningful ways. These FUNDA Leaders will then form part of a specialised Nal\u2019ibali activist network, and receive tailored training and support needed to create nurturing environments necessary to foster a valued culture of reading across South Africa.<\/p>\n

FUNDA Leader calendar of activities will be shared on Nal\u2019ibali\u2019s social media platforms to let people know what is happening in communities across the country, as well as to inspire others to become reading role models in their communities.<\/p>\n

\u201cFar too few children in South Africa have the opportunity to engage with books and stories in a way that is enjoyable and exciting,\u201d said Jade Jacobsohn, Nal\u2019ibali Managing Director.\u00a0 \u201cIn fact, only 5% of caregivers in the country read to their children. As a consequence, there is often a lack of motivation for children to engage in reading, which we know has very direct and very negative implications for future learning success. We would like to encourage all South Africans to get stuck into this very simple and deeply impactful way to help children reach their full potential. Every child deserves this opportunity, and it\u2019s something simple that we all can help achieve.\u201d<\/p>\n

The three everyday FUNDA Leaders featured in this campaign are Nosakhe Mabula, Mzwandile Lugogo and Bulelani Futshane.<\/p>\n