{"id":76193,"date":"2016-08-11T02:34:52","date_gmt":"2016-08-11T00:34:52","guid":{"rendered":"http:\/\/www.myza.co.za\/paula-raubenheimer-to-speak-at-africas-first-casino-marketing-forum\/"},"modified":"2016-08-11T02:34:52","modified_gmt":"2016-08-11T00:34:52","slug":"paula-raubenheimer-to-speak-at-africas-first-casino-marketing-forum","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/paula-raubenheimer-to-speak-at-africas-first-casino-marketing-forum\/","title":{"rendered":"Paula Raubenheimer to speak at Africa\u2019s first Casino Marketing Forum"},"content":{"rendered":"<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/myjhb.co.za\/paula-raubenheimer-to-speak-at-africas-first-casino-marketing-forum\/\">Paula Raubenheimer to speak at Africa\u2019s first Casino Marketing Forum<\/a>: <\/p>\n<div id=\"attachment_27800\" style=\"width: 351px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27800 size-medium\" src=\"http:\/\/myjhb.co.za\/wp-content\/uploads\/2016\/08\/Paula-Raubenheimer-LR-341x400.jpg\" alt=\"Paula-Raubenheimer-LR\" width=\"341\" height=\"400\" \/> <\/p>\n<p class=\"wp-caption-text\">Paula Raubenheimer<\/p>\n<\/p><\/div>\n<p>Africa\u2019s first Casino Marketing Forum taking place at Emperors Palace Johannesburg from 23 to 25 August 2016, will focus on the latest marketing and digital trends within the casino marketing sphere. With programmatic buying increasingly becoming a part of the marketing mix, Paula Raubenheimer, MD of SouthernX, will introduce the delegates to programmatic buying and its benefits. \u00a0The three day conference aims to bridge the gap between traditional and digitally driven marketing approaches in the casino and gaming industry.<\/p>\n<p>&nbsp;<\/p>\n<p>The three day conference will be a series of sessions that include panel discussions, speaker sessions, a World Caf\u00e9, a Big Data Masterclass lead by GS Jackson, partner and Director of Data Science for Biscovery (Hong Kong) and a Digital Marketing Workshop led by Nic van den Bergh, Joint Managing Director of NMP Agency.\u00a0 \u00a0As the casino and gaming industry is extremely data driven, the delegates will benefit from understanding the fundamentals of programmatic buying and how it can be included within their marketing strategies. Raubenheimer\u2019s presentation will discuss how programmatic buying provides a customised, brand safe platform that allows both the publishers and buyers to intelligently and safely sell and buy inventory.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe theme for this years\u2019 forum <em>when technology meets marketing<\/em> is a perfect platform for delegates to be introduced to programmatic buying\u201d says Raubenheimer. \u201cEvery marketer should have programmatic buying on their radar and within their marketing mix, so I look forward to showcasing the power of programmatic buying at the forum\u201d.<\/p>\n<p>For more information about the conference contact info@eventus-international.com.<\/p>\n<p>CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n<p><strong>Read the full article by Guest PR here:<\/strong> Gauteng \u2013 MyPR<\/p>\n<p><strong>Submit and get free press releases here:<\/strong> MyPR Free Press Release.<\/p>\n<p>Click HERE to submit your Johannesburg or Gauteng Press Release.<\/p>\n<p><small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/myjhb.co.za\/paula-raubenheimer-to-speak-at-africas-first-casino-marketing-forum\/\">MyJHB<\/a><\/small><br \/>\n<\/p>\n<p>Read more on <a target=\"_blank\" href=\"http:\/\/myjhb.co.za\">MyJHB<\/a>.<\/p>\n<p><strong>Join the fun:<\/strong> <a target=\"_blank\" href=\"http:\/\/www.myza.co.za\/add-your-event\/\">Add Your event<\/a> | <a target=\"_blank\" href=\"http:\/\/www.mypr.co.za\/submit\">Submit a Press Release<\/a> | <a target=\"_blank\" href=\"http:\/\/www.myza.co.za\/directory\/\">Add your listing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paula Raubenheimer to speak at Africa\u2019s first Casino Marketing Forum: Paula Raubenheimer Africa\u2019s first Casino Marketing Forum taking place at Emperors Palace Johannesburg from 23 to 25 August 2016, will focus on the latest marketing and digital trends within the casino marketing sphere. With programmatic buying increasingly becoming a part of the marketing mix, Paula [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3332],"tags":[4635,1227,3944,866,687,18843,18844,6615],"class_list":{"0":"post-76193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-johannesburg-south-africa","7":"tag-africas","8":"tag-casino","9":"tag-first","10":"tag-forum","11":"tag-marketing","12":"tag-paula","13":"tag-raubenheimer","14":"tag-speak","15":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/76193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=76193"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/76193\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=76193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=76193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=76193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}