{"id":78153,"date":"2016-09-15T18:53:19","date_gmt":"2016-09-15T16:53:19","guid":{"rendered":"http:\/\/www.myza.co.za\/sustainable-innovative-technology-set-to-impact-the-african-property-market\/"},"modified":"2016-09-15T18:53:19","modified_gmt":"2016-09-15T16:53:19","slug":"sustainable-innovative-technology-set-to-impact-the-african-property-market","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sustainable-innovative-technology-set-to-impact-the-african-property-market\/","title":{"rendered":"Sustainable Innovative Technology Set To Impact the African Property Market"},"content":{"rendered":"

Sustainable Innovative Technology Set To Impact the African Property Market<\/a>: <\/p>\n

CAPE TOWN, SEPTEMBER: Multinational water innovation Crystal Lagoons recently entered the South African and broader African market, bringing their award winning technology which is patented in 160 countries, to partner with real estate developers to create the world\u2019s top amenity: an environmentally friendly crystal-clear lagoon of unlimited dimensions, which uses half the water of a park of the same size and 30 times less water than a golf course.<\/p>\n

Pricewaterhouse Coopers\u2019 (PwC) \u201cReal Estate 2020: Building the Future\u201d identifies that global megatrends such as rapid urbanization, technology and sustainability will drive growth in the real estate industry across Africa over the next four years. PwC estimates that the urban population in Africa will increase to 56% in 2050, making it the most rapidly urbanizing region in the world. The report also found that the global trend of innovative, sustainable and low-cost technologies is expected to continue in Africa.<\/p>\n

\u201cCrystal Lagoons offers an amenity that answers all of these needs. The lagoons, which are developed at very low construction and maintenance costs, can use any type of water \u2013 fresh, salt, or brackish (which has no alternative use), providing a sustainable solution for the efficient use of water resources,\u201d says Alastair Sinclair, Crystal Lagoons\u2019 Regional Director for Africa.<\/p>\n

\u201cA Crystal Lagoon makes good business sense in any development, increasing sales rates and prices and opening up previously unfeasible locations to development. Crystal Lagoons\u2019 technology is environmentally friendly as it involves very low water consumption, because the lagoons work on closed circuits, and only the water lost via evaporation needs replacing. In addition, by using Crystal Lagoons evaporation control film technology, water lost to evaporation is 50% less than with natural evaporation,\u201d adds Sinclair.<\/p>\n

\u201cSustainability is a key factor driving all new developments in Africa, and Crystal Lagoons\u2019 technology is of huge benefit to a country like South Africa, where both water and energy are scarce resources. The technology creates opportunities for the utilisation of large tracts of undeveloped inland areas, as well as the possibility of converting less accessible parts of our vast coastline into safe recreational areas for families to enjoy,\u201d adds Sinclair.<\/p>\n

A Crystal Lagoon is ideal for a wide range of recreational activities, including swimming, kayaking, paddle boarding and sailing, all within a safe environment, providing exceptional value to real estate projects and people who want to live at the water\u2019s edge. Crystal Lagoons\u2019 water facilities can be enjoyed by everybody from children and adults to professional swimmers, unlike golf courses, which can only be enjoyed by a very select group of people. In addition, they can carry out activities which add high value to the community, such as sport competitions, events, shows and many others.<\/p>\n

Crystal Lagoons\u2019 founder Fernando Fischmann is a real estate developer and biochemist who sets his scientific efforts towards developing a wide variety of industrial applications that solve worldwide problems such as energy and water scarcity, and environmental degradation.<\/p>\n

Fischmann\u2019s work was recently honoured by the International Business Awards. He was named \u2018Innovator of the Year\u2019 while the patented Crystal Lagoons desalination technology was awarded the \u2018Energy Industry Innovator of the Year\u2019. Fischmann is also one of the 5 finalists for this year\u2019s Real Innovation Award, organised by the London Business School.<\/p>\n

The company boasts a portfolio of 400 projects in different stages of development in over 60 countries. The 12.5-hectare lagoon at the Citystars Sharm El Sheikh tourist development in Egypt bested the company\u2019s previous Guinness world record-breaking project – the iconic, 8-hectare San Alfonso del Mar lagoon, in Algarrobo, Chile.<\/p>\n

Located in the middle of the desert in one of Egypt\u2019s most luxurious coastal areas, this project productively accesses salt water derived from underground aquifers, transforming unusable land with no commercial value into a successful project with a beautiful amenity, 5km inland from the famous tourist destination of Sharm El Sheikh.<\/p>\n

\u201cThere is a lot of interest from local developers who are looking for a sustainable amenity to set themselves apart, especially in residential developments with no access to water for leisure activities. We look forward to enabling developers to unlock greater benefits in their projects, whilst improving the lives of end-users,\u201d says Sinclair.<\/p>\n

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