{"id":79417,"date":"2016-10-07T08:53:18","date_gmt":"2016-10-07T06:53:18","guid":{"rendered":"http:\/\/www.myza.co.za\/esse-establishes-itself-as-the-leading-probiotic-skincare-line\/"},"modified":"2016-10-07T08:53:18","modified_gmt":"2016-10-07T06:53:18","slug":"esse-establishes-itself-as-the-leading-probiotic-skincare-line","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/esse-establishes-itself-as-the-leading-probiotic-skincare-line\/","title":{"rendered":"Esse Establishes Itself As The Leading Probiotic Skincare Line"},"content":{"rendered":"

Esse Establishes Itself As The Leading Probiotic Skincare Line<\/a>: <\/p>\n

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In the year since launching its Probiotic Serum, which contains 1 billion live probiotic microbes per milliliter, South African brand, Esse, has established itself as the leading probiotic skincare line in the world.<\/p>\n

The World Health Organization defines a probiotic as a live microbe that is beneficial to humans. Extracts of probiotics have been used extensively in skincare but the \u201choly grail\u201d of incorporating live probiotics has proved elusive. This is because conventional products contain preservatives \u2026 and preservatives kill microbes. Esse has used innovative production techniques, airless glass packaging and a preservative-free formula to launch the world\u2019s first live probiotic serum and it\u2019s taking the world by storm. The probiotic microbes are encapsulated and suspended in an oil base, reanimating and starting to divide when they come into contact with water on the skin\u2019s surface.<\/p>\n

The efficacy of topical probiotics has been a hot topic in science with more than 5000 literature references on the \u201cskin microbiome\u201d in 2015. Testing in Germany has shown that the new serum from Esse has the ability to improve skin firmness by an average of 16% in 28 days, with 100% of the 20 test subjects showing an improvement. This opens a new avenue for anti-aging research.<\/p>\n

The founder of the brand, Trevor Steyn, is emphatic about the impact of probiotics \u2026 \u201cGenetic sequencing techniques have allowed us to view skin through a new lens.\u201d he says, \u201cIt\u2019s now clear that skin is an ecology \u2026 an intricate interplay between human cells and microbes. Trying to optimise skin health without considering microbes is archaic. We consider the skin microbiome in every product that we formulate.\u201d<\/p>\n

With the cost of genetic sequencing falling rapidly, the company envisages a time where the skin microbiome could be fully characterized. Personalized probiotics could then be formulated to maximize anti-aging results.<\/p>\n

Esse focuses on the salon and spa sector and over its 15-year lifespan has earned a reputation as one of the most ethical brands on the market. Just for starters, it\u2019s certified organic with Ecocert and accredited Vegan. \u201cIf skin is an ecosystem, then we\u2019d better not pollute it\u201d, says the founder.<\/p>\n

This brand will be one to watch as the probiotic trend expands from health care into skincare.<\/p>\n

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