{"id":80908,"date":"2016-10-26T07:53:15","date_gmt":"2016-10-26T05:53:15","guid":{"rendered":"http:\/\/www.myza.co.za\/amarula-protects-africas-elephants\/"},"modified":"2016-10-26T07:53:15","modified_gmt":"2016-10-26T05:53:15","slug":"amarula-protects-africas-elephants","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/amarula-protects-africas-elephants\/","title":{"rendered":"Amarula protects Africa\u2019s elephants"},"content":{"rendered":"

Amarula protects Africa\u2019s elephants<\/a>: <\/p>\n

\"Eco-warrior-Dr-Paula-Kahumbu-LR\"<\/p>\n

WildlifeDirect CEO Dr Paula Kahumba stars in the Amarula Name Them, Save Them campaign Photo: Supplied<\/p>\n<\/div>\n

With less than 400 000 African elephants left and one lost every 15 minutes of every day to ivory poaching, experts indicate that this majestic species will be extinct by 2030! To protect Africa\u2019s heritage and further entrench their commitment to conservation, Amarula has joined forces with Kenyan-based conservation organisation WildlifeDirect, working closely with their CEO Dr Paula Kahumbu.<\/p>\n

Kahumbu, who is internationally acknowledged for her conservation work, appears in an extraordinary video, shot on location in the Amboseli Park – Kenya, in front of Mt Kilimanjaro. She introduces viewers to elephants by name, showcasing their behaviour in their natural habitat, likening their traits to those of humans.\u00a0 The short film, shot by Felix Seuffert from Butterfly Films, has been specifically crafted to raise awareness of the plight of the African elephant, whilst building the bond between man and elephant.\u00a0 The Amarula campaign entitled Name Them, Save Them<\/strong> makes the prospect of losing an African elephant personal to viewers by sharing how like people elephants truly are, then more powerfully through the simple action of inviting people to name the surviving elephants.<\/p>\n

Through this campaign, viewers can actively participate in preserving the African elephant by casting a spotlight on the problem with their friends and family.\u00a0 They will be guided through an immersive online experience into a virtual digital savannah, where they can choose an elephant, design it with a range of colourful patterns, then name and share it with friends online. \u201cThe world needs to know that the only way to get ivory is to kill an elephant!\u201d Dr Kahumbu reiterates, \u201cOnce you know them by name, you would never dream of hurting them.\u201d<\/p>\n

\u201cThe African elephant is an integral part of our African heritage and culture.\u00a0 Just like humans, each elephant is an individual with a unique personality.\u00a0 We share many similarities with elephants.\u00a0 They are intelligent, emotional and have a strong sense of family \u2013 just like us. This campaign is about creating a connection between us and elephants and becoming actively involved in raising awareness and saving our elephants. By getting to know elephants by name, we want people to realise that they are more important than an ivory trinket.\u00a0 They say an elephant never forgets, but now they need us to remember them,\u201d says Dr Paula Kahumbu.<\/p>\n

In addition to funding this global campaign, Amarula will donate 1 USD to WildlifeDirect for every elephant named and shared per unique user.\u00a0 As an authentically African brand, Amarula has been committed to the protection of the African elephant since 2002 and has donated 642 000 USD to the cause over this period.\u00a0 The partnership with WildlifeDirect is expected to add impetus to Amarula\u2019s conservation efforts.<\/p>\n

\u201cAwareness created by this campaign, combined with the expertise of Dr Paula Kahumbu and the WildlifeDirect team, will help us continue to protect the continent\u2019s elephants that are such an important part of Africa\u2019s heritage and Amarula\u2019s story,\u201d says Dino D\u2019Araujo,\u00a0 Amarula Global General Manager.<\/p>\n

\u201cOur objective is simple \u2013 to make sure that for generations to come, we continue to meet the elephants beneath the Marula trees.\u201d<\/p>\n

For more information, visit www.amarula.com or https:\/\/www.youtube.com\/watch?v=QsPe8tvrCZk.<\/p>\n

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\"Amarula-Name-Them-Save-Them-LR\"<\/p>\n

Amarula has launched a global campaign Name to save the threatened African elephant Photo: Supplied<\/p>\n<\/div><\/div>\n

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\"Amarula-Name-Them-Save-Them-graphic\"<\/p>\n

Consumers can design and name their elephant in the Name Them, Save Them campaign to highlight the plight of the African elephant Photo: supplied<\/p>\n<\/div><\/div>\n

YouTube<\/strong>:<\/p>\n