{"id":81330,"date":"2016-11-02T07:53:15","date_gmt":"2016-11-02T05:53:15","guid":{"rendered":"http:\/\/www.myza.co.za\/fcb-africa-celebrates-its-pendoring-metal\/"},"modified":"2016-11-02T07:53:15","modified_gmt":"2016-11-02T05:53:15","slug":"fcb-africa-celebrates-its-pendoring-metal","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/fcb-africa-celebrates-its-pendoring-metal\/","title":{"rendered":"FCB Africa Celebrates Its Pendoring Metal"},"content":{"rendered":"

FCB Africa Celebrates Its Pendoring Metal<\/a>: <\/p>\n

FCB Africa is celebrating its 2016 Pendoring Awards wins with three of its agencies adding metal to their trophy cabinets this weekend (Friday 28 October 2016).<\/p>\n

Only nine gold Pendorings were awarded on the night, along with 37 silvers: eight golds to the professional agencies and one to students, and 29 silvers to agencies and eight to students.<\/p>\n

FCB Joburg took one of the gold awards for a newspaper campaign in Afrikaans for Toyota \u2018Hilux\u2019tjie\u2019 and added six silver trophies to its haul, making it the most awarded agency in terms of silver.<\/p>\n

Here its wins included several in the newspaper advertising category \u2013 NetFlorist \u2018A War of Words\u2019 (Afrikaans and Sotho), Toyota \u2018Bad Parts\u2019 (Afrikaans and Zulu) and Lexus Multi Terrain \u2018Directions\u2019 (Zulu); a silver in the online & mobile advertising\/social media & email marketing category for Toyota \u2018Rampartytjie\u2019; and two craft silvers \u2013 one for writing and one for music & sound design for NetFlorist \u2018A War of Words\u2019 (Afrikaans and Sotho).<\/p>\n

FCB 1886 and FCB Cape Town also took silver in the newspaper advertising category \u2013 FCB 1886 for Cell C\u2019s campaign \u2018Lugtyd-oordrag\u2019 (Afrikaans) and FCB Cape Town for BMW Motorrad (Afrikaans) while FCB 1866 two craft silvers \u2013 both for writing \u2013 for Cell C \u2018Lugtyd-oordrag\u2019 (Afrikaans) and Lexus \u2018Stiller Kajuit\u2019.<\/p>\n

This latest haul comes after a sterling performance at the 2016 Loerie Awards, especially for FCB Cape Town and Hellocomputer whose \u2018Testi-monials\u2019 campaign for Cancer South Africa notched up a total of 6 awards including 3 golds, 2 silvers and 1 bronze.<\/p>\n

FCB Africa also claimed the Robyn Putter Award for the third consecutive year at the 18th<\/sup> annual Sunday Times Top Brands awards function \u2013 making its fifth Robyn Putter Award in total \u2013 with 32 points. The agencies placing second and third achieved 18 and 17 points respectively.<\/p>\n

\u201cIt\u2019s been a very satisfying year for FCB, both creatively and on the new business front,\u201d said Group CEO and Chief Creative Officer, Brett Morris.<\/p>\n

\u201cFinishing the year with a solid outing at Pendoring is the cherry of the top of an exciting year, and highlights our ability to engage with consumers in their mother tongue, which makes for more likeable and memorable work for our clients. Well done, all.\u201d<\/p>\n

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