{"id":82829,"date":"2016-11-25T22:53:15","date_gmt":"2016-11-25T20:53:15","guid":{"rendered":"http:\/\/www.myza.co.za\/batman-vs-superman-advertising-campaign-wins-big\/"},"modified":"2016-11-25T22:53:15","modified_gmt":"2016-11-25T20:53:15","slug":"batman-vs-superman-advertising-campaign-wins-big","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/batman-vs-superman-advertising-campaign-wins-big\/","title":{"rendered":"Batman vs Superman Advertising Campaign Wins Big"},"content":{"rendered":"

Batman vs Superman Advertising Campaign Wins Big<\/a>: <\/p>\n

\"bvss\"Cape Town, November 2016 <\/strong>– Turkish Airlines, \u2018Europe\u2019s Best Airline\u2019 for six consecutive years, has won the respected Gold prize in Epica Awards for \u2018Batman v. Superman\u2019 advertising campaign.<\/p>\n

In the blockbuster \u201cBatman v Superman: Dawn of Justice\u201d, the airline made a cameo with its Boeing 777 type aircraft. The idea was to claim that Turkish Airlines was flying to the movie\u2019s imaginary cities of Gotham City and Metropolis. Outside the on-screen reality, Turkish Airlines was committed to the unveiling of innovative movie-themed experiences that gave fans around the world the possibility to look into the world of the iconic superheroes, including the possibility for travelers to \u201cbook\u201d flights to the airline\u2019s two \u201cnew\u201d additions to its route network.<\/p>\n

Turkish Airlines was awarded under the Product & Brand Integration category which awards \u201coperations promoting branded products or services via appearances in pre-existing films, television shows or other media, enabling brands to gain or reinforce status from the context in which they are placed\u201d. Making Turkish Airlines the first real world airline in a superhero universe, the campaign resulted in 125 million earned media impressions while ads on YouTube reached a view count of over 30 million.<\/p>\n

\u201cWe are proud of this prize that shows Turkish Airlines\u2019 commitment in offering always new delightful and unexpected experiences to its passengers and followers worldwide.<\/em>\u201d said Mr. Ahmet Olmutur, Turkish Airlines’ Chief Marketing Officer.<\/strong><\/p>\n

Epica Awards- Established in 1987, is unique in the crowded awards sector as it is the only prize judged by journalists working for marketing and communications titles.<\/p>\n

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