{"id":88642,"date":"2017-03-05T16:53:16","date_gmt":"2017-03-05T14:53:16","guid":{"rendered":"http:\/\/www.myza.co.za\/hennessy-collaborates-with-carnovsky-2017-v-s-o-p-privilege-limited-edition\/"},"modified":"2017-03-05T16:53:16","modified_gmt":"2017-03-05T14:53:16","slug":"hennessy-collaborates-with-carnovsky-2017-v-s-o-p-privilege-limited-edition","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/hennessy-collaborates-with-carnovsky-2017-v-s-o-p-privilege-limited-edition\/","title":{"rendered":"Hennessy Collaborates With \u201cCarnovsky\u201d: 2017 V.S.O.P Privil\u00e8ge Limited Edition"},"content":{"rendered":"

Hennessy Collaborates With \u201cCarnovsky\u201d: 2017 V.S.O.P Privil\u00e8ge Limited Edition<\/a>: <\/p>\n

Milan-based artistic duo \u201cCarnovsky\u201d uses its \u201cRGB\u201d signature to bring multiple visions of Hennessy V.S.O.P Privil\u00e8ge –<\/p>\n

Johannesburg, Friday, 03 March 2017 \u2013 In the brand\u2019s first foray into the world of virtual animation with its limited editions, Hennessy celebrates its latest V.S.O.P Privil\u00e8ge Limited Edition series experimenting a crossover between art and design with a new design crafted by \u201cCarnovsky\u201d. Comprising couple in art and life of Italian-born Francesco Rugi and Colombian-born Silvia Quintanilla, a team since they founded their Milan studio ten years ago in 2006, \u201cCarnovsky\u201d have created a storm in the world of art by creating a process that blends both 17th century illustrations with what they\u2019ve named the \u2018RGB Project\u2019.<\/p>\n

\u201cWithin Hennessy\u2019s traditions is an unwavering quest for continuous support for the arts. As cognac creators, we believe in a designer\u2019s creative process. As a result Hennessy\u2019s interest in art is longstanding and genuine. With this V.S.O.P Privil\u00e8ge Limited Edition, we wanted to make sure we retain its unique identity with an exceptional portrait. \u201cCarnovsky\u201d couldn\u2019t have better represented our ambition,\u201d said Michael Ellingworth, Hennessy Cognac Marketing Manager for South Africa.<\/p>\n

To illustrate the fundamental elements of cognac making \u2013 sun, earth, grapes, and water \u2013 as well as symbols representing Hennessy\u2019s mastery such as its coat of arms or the compass, \u201cCarnovsky\u201d selected these patterns and images that strike deep into the heart of this historic house.<\/p>\n

In continuing a legacy of artistic collaboration that spans centuries, Hennessy\u2019s latest collaboration with Milan-based artistic duo \u201cCarnovsky\u201d celebrates Hennessy V.S.O.P Privil\u00e8ge legacy through the unique use of a digital technique so named for the virtual world\u2019s primary colours \u2013 red, green, and blue. The colour red symbolises the energies and forces involved in creating VSOP Privilege; green is about the origin of the cognac \u2013 nature and the fruit; and blue is the dreamscape of a sensory journey and the experience of tasting VSOP Privilege. The duo went on to create a virtual animation image that told the story of Hennessy V.S.O.P Privilege cognac in layers and rendered it in \u2018RGB\u2019 to illustrate the origin and spirit of Hennessy V.S.O.P Privil\u00e9ge. The result is multiple images that coexist harmoniously to the naked eye.<\/p>\n

The world\u2019s first and favourite V.S.O.P Cognac blend, Hennessy V.S.O.P Privil\u00e8ge has special notes of French oak, vanilla, cinnamon, clove, and candied fruits. A versatile cognac characterised by its well-loved aromas, fine balance of richness and smoothness, and long-lasting finish the Hennessy V.S.O.P Privil\u00e8ge flavours are extremely calm on the palate and all the way through.<\/p>\n

The 750ml bottle retails at R649.95 and will be available at Makro stores in March and all the other major liquor outlets in April. For more information about the Hennessy V.S.O.P Privil\u00e8ge Limited Edition bottle by \u201cCarnovsky\u201d, visit www.hennessy.com. Follow Hennessy on Facebook (HennessySouthAfrica) and Instagram (@HennessySA).<\/p>\n

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