{"id":9154,"date":"2012-03-21T15:22:53","date_gmt":"2012-03-21T13:22:53","guid":{"rendered":"http:\/\/www.myza.co.za\/03\/17-steps-to-a-front-page-organic-listing-on-google\/"},"modified":"2012-03-21T15:22:53","modified_gmt":"2012-03-21T13:22:53","slug":"17-steps-to-a-front-page-organic-listing-on-google","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/17-steps-to-a-front-page-organic-listing-on-google\/","title":{"rendered":"17 Steps to a Front Page Organic Listing on Google"},"content":{"rendered":"

\t\t\t<\/p>\n

SEO needn\u2019t be viewed as an arcane form of Black Magic that requires a \u2018spell\u2019 to get your web site page\/s to a first page organic listing on Google and other Search Engines. All you need to know are the rules of the game which starts with making sure that your page\/s are well optimised FIRST. Backlinks and social media promotion demand a different set of skills and rules.<\/p>\n

I have attempted to distil my years of learning into 17 essential SEO and Content Writing steps to a front page organic listing on Google and other search engines that you can print and stick to your monitor as a constant reminder.<\/p>\n

You need to choose keywords that are relevant to your site and product and then:<\/strong><\/p>\n

    \n
  1. Use those keywords in the title \u2013 they must appear in the first 70 characters (including spaces).<\/li>\n
  2. Change the URL to reflect those keywords only (in a natural readable manner in the first 70 characters).<\/li>\n
  3. Use those keywords in the first 175 characters (including spaces) of your article or page.<\/li>\n
  4. Repeat those keywords to achieve a 5% density.<\/li>\n
  5. Use those keywords in the last 175 characters (including spaces) of your article or page.<\/li>\n
  6. In the article or page link to relevant \u2018more info\u2019 on your site using those keywords.<\/li>\n
  7. Ensure that any images have relevant Titles, Alt Text and Captions using those keywords.<\/li>\n
  8. Use Headings where appropriate \u2013 H1 for the most title containing important keywords and so on.<\/li>\n
  9. Use spacing and make the article \/ page easy to read.<\/li>\n
  10. Look at the article \/ page through the eyes of a first time reader and ensure that you answer the 5W\u2019s and 1H: Who, What, When, Where, Why and How.<\/li>\n
  11. Get your facts right.<\/li>\n
  12. Don\u2019t plagiarise.<\/li>\n
  13. Give credit where it is due.<\/li>\n
  14. Cite references.<\/li>\n
  15. Provide supporting URL\u2019s so that your readers can discover more.<\/li>\n
  16. Rather be accurate than first.<\/li>\n
  17. Start with the most important facts first and follow with supporting information.<\/li>\n<\/ol>\n

    Contact me for a private SEO consultation<\/a> or have a look at Axandra<\/a> \u2013 the desktop SEO software that I cut my teeth on and swear by.<\/p>\n

    You can also get a comprehensive Search Engine Optimisation report guiding you to to a Front Page Organic Listing on Google here: Search Engine Optimisation Report<\/a>.<\/p>\n

    In support of the above have a look at this image of the results for a Google.co.za search for the term \u201cHuman Rights Report Card<\/a>\u201c. You will see that the search term appears in the Title, URL and first paragraph for a FIRST page top listing \u2013 the same article appears on the FIRST page in 3rd place for Google.com. Interesting to note is that the FW De Klerk site (which released the report) appears much lower down in position number 5. What cannot be seen in the image is that 3 other sites under my hand ALSO appear in the front page results on Google.co.za.<\/p>\n

    \"Human<\/p>\n

    Human Rights Report Card results on the front page of Google<\/p>\n

    Now try this search on Google:<\/strong> Steps to a Front Page Organic Listing on Google<\/a>.<\/p>\n

    \t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

    SEO needn\u2019t be viewed as an arcane form of Black Magic that requires a \u2018spell\u2019 to get your web site page\/s to a first page organic listing on Google and other Search Engines. All you need to know are the rules of the game which starts with making sure that your page\/s are well optimised […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[1289,5],"class_list":{"0":"post-9154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mype","8":"tag-port-elizabeth-2","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/9154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=9154"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/9154\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=9154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=9154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=9154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}