{"id":93786,"date":"2017-05-28T23:53:17","date_gmt":"2017-05-28T21:53:17","guid":{"rendered":"https:\/\/www.myza.co.za\/qled-is-here-now-what\/"},"modified":"2017-05-28T23:53:17","modified_gmt":"2017-05-28T21:53:17","slug":"qled-is-here-now-what","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/qled-is-here-now-what\/","title":{"rendered":"QLED is Here; Now What?"},"content":{"rendered":"

QLED is Here; Now What?<\/a>: <\/p>\n

Colour Volume: What It Is and Why It Matters for TV<\/p>\n

JOHANNESBURG, South Africa \u2013 26 May, 2017 \u2013 Samsung Electronics\u2019 2017 QLED TV recently received verification from testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce \u2018100 percent colour volume.\u2019 The designation, a first for any global TV manufacturer, illustrates how colour volume is quickly becoming an effective way to measure colour precision.<\/p>\n

Defined as a three-dimensional representation that illustrates the colour reproduction capacity of a display at all of its luminance levels, colour volume is important for ensuring that all content is displayed in the way the producers of that content intended. But what makes colour volume different than other colour standards?<\/p>\n

From SDR to HDR: Measuring Colours Accurately
\u201cMany television colour principles, which were defined in the days of Cathode Ray Tube (CRT) TVs, are stuck at an outdated 100 nits,\u201d says Mike van Lier, Director: Consumer Electronics at Samsung South Africa. \u201cAs a result, displays were not able to express colours accurately when reproducing videos and images according to these metrics.<\/p>\n

\u201cWith more recent introductions, beginning with the world\u2019s first commercialised HDR TV launched by Samsung in 2015, luminance level ranges have increased, allowing whites and blacks to be expressed more realistically. Colour ranges, too, have expanded, resulting in images that are more true to life. We call this new, broader range High Dynamic Range (HDR), while the preceding range is known as Standard Dynamic Range (SDR).\u201d<\/p>\n

In HDR, whites and blacks are more true-to-life
Up until now, most manufacturers and calibrators have specified and measured the range of colours that a display reproduces in terms of colour gamut. Specifically, the American film industry has utilised the DCI-P3 colour gamut for digital movie projection.<\/p>\n

In the world of SDR, illustrating a display\u2019s colour gamut on a 2D colour space proved satisfactory, as calibrated displays behaved in a similar manner. Peak luminance was 100 nits and colours were generally well saturated at one luminance level, typically 75 percent of the display\u2019s peak luminance.<\/p>\n

Van Lier says that in the HDR era, things are different. \u201cPeak luminance, for example, is generally five to ten times higher and in the case of Samsung\u2019s QLED TVs, 15 to 20 times higher,\u201d he says. \u201cThese varying luminance levels have a big effect on how colours are displayed. As the image exceeds the display\u2019s peak luminance, for instance, colours may be displayed differently from what they were intended to be, sometimes resulting in a wash-out effect.\u201d<\/p>\n

Even with the same content, colours could be expressed differently on various displays, depending on their luminance range.<\/p>\n

So, while 2D colour spaces were sufficient to indicate colour gamut in the SDR era, things are different in the world of HDR, where luminance levels contrast greatly. Therefore, a new colour metric needed to be established to ensure that the HDR content that\u2019s being produced, broadcast and displayed is correct and retains the content creator\u2019s original intentions.<\/p>\n

The Importance of Colour Volume
To accommodate the variations of available displays, luminance was integrated as a third dimension into the traditional 2D colour gamut diagram to create colour volume. This 3D measurement illustrates how a display reproduces colours at all of the luminance levels of its luminance range.<\/p>\n

Put simply, the higher the colour volume, the better display is expressed at a vast range of vivid, accurate colours. Samsung\u2019s QLED TVs\u2019 \u2018100 percent colour volume\u2019 verification means that all colours of the DCI-P3 colour space can be expressed regardless of differing levels of brightness, ensuring that HDR images are viewed in the way the content producers intended.<\/p>\n

\u201cBringing together the features that define HDR for consumers such as higher contrast, greater peak luminance levels and the ability to render a wide colour gamut over a large range of luminance levels, colour volume will no doubt continue to become a growing area of interest in the display industry. The future of TV is here and it is colourful,\u201d Van Lier concludes.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n

Source:<\/strong> MyPR<\/a><\/small>
\n<\/p>\n

Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n

Video – How to post your Press Release on MyPR:<\/strong>
\n