{"id":95311,"date":"2017-06-26T06:53:16","date_gmt":"2017-06-26T04:53:16","guid":{"rendered":"http:\/\/www.myza.co.za\/grey-south-africa-wins-gold-at-cannes-lion\/"},"modified":"2017-06-26T06:53:16","modified_gmt":"2017-06-26T04:53:16","slug":"grey-south-africa-wins-gold-at-cannes-lion","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/grey-south-africa-wins-gold-at-cannes-lion\/","title":{"rendered":"GREY South Africa Wins Gold at Cannes Lion"},"content":{"rendered":"<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/mypr.co.za\/grey-south-africa-wins-gold-at-cannes-lion\/\">GREY South Africa Wins Gold at Cannes Lion<\/a>: <\/p>\n<p>When you start thinking about how much culture and technology have changed over the last 10 years, it\u2019s really quite something. This was the insight that won GREY South Africa a Gold Cannes Lion for its radio campaign for Duracell Duralock technology &#8211; guaranteeing a 10 year shelf life.<\/p>\n<p>The ad starts off with an ironic voice-over with the overtone of a sad tune being played on a piano in the background taking listeners on a nostalgic journey back to 2007, highlighting the ten-year duration of Duracell Quantum batteries in storage. It takes a charming and amusing look at past and current trends, events, politicians, celebrities and technology and emphasises how much things can change in ten years. But the one constant is a Duracell Quantum battery.<\/p>\n<p>Duracell is the world\u2019s leading manufacturer of high-performance alkaline batteries, specialty cells and rechargeable batteries. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries.<\/p>\n<p>\u201cWe needed to show longevity of the brand as well as the product. What better way than to tie our concept into the ever-changing times we live in,\u201d says Chief Creative Officer at GREY South Africa, Fran Luckin.<\/p>\n<p>CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n<p><small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/mypr.co.za\/grey-south-africa-wins-gold-at-cannes-lion\/\">MyPR<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><strong>Video &#8211; How to post your Press Release on MyPR:<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/9ovzdChGkuU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. Public Relations Companies and practitioners, event organisers, sports and political writers use MyPR as a distribution mechanism for their press releases, content, images and news. A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/>MyPR.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GREY South Africa Wins Gold at Cannes Lion: When you start thinking about how much culture and technology have changed over the last 10 years, it\u2019s really quite something. This was the insight that won GREY South Africa a Gold Cannes Lion for its radio campaign for Duracell Duralock technology &#8211; guaranteeing a 10 year [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[428,13177,1133,6227,6526,3576,5788],"class_list":{"0":"post-95311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mypr","7":"tag-africa","8":"tag-cannes","9":"tag-gold","10":"tag-grey","11":"tag-lion","12":"tag-south","13":"tag-wins","14":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/95311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=95311"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/95311\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=95311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=95311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=95311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}