{"id":95695,"date":"2017-06-29T03:43:49","date_gmt":"2017-06-29T01:43:49","guid":{"rendered":"http:\/\/www.myza.co.za\/lux-resorts-and-hotels-launch-effective-feel-good-advertising-campaign\/"},"modified":"2017-06-29T03:43:49","modified_gmt":"2017-06-29T01:43:49","slug":"lux-resorts-and-hotels-launch-effective-feel-good-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/lux-resorts-and-hotels-launch-effective-feel-good-advertising-campaign\/","title":{"rendered":"LUX* Resorts and Hotels Launch Effective Feel-Good Advertising Campaign"},"content":{"rendered":"

Pretoria on MyPR<\/a>:<\/strong> LUX* Resorts and Hotels Launch Effective Feel-Good Advertising Campaign:<\/strong> <\/p>\n

\"\"<\/a>Mauritius, June 2017 \u2013 LUX* Resorts Hotels rethinks and redefines luxury around the themes of joy, happiness and time devoted to long cherished holidays, with creative agency BETC Paris, and launches its new 2017 advertising campaign.<\/p>\n

The theme of the advertising campaign is Smile All The Stay, as LUX*\u2019s goal is for guests to enjoy some genuine joie de vivre by keeping in mind that the simplest acts of generosity, connection and guestcare can offer the biggest rewards. It all starts with reconnecting to the moments that mean the most to its guests, and help them making the time to fully experience its magic.<\/p>\n

Six advertisements represent the fun, dynamic and unexpected atmosphere and lifestyle of LUX* Resorts Hotels. A bold, stylish, global campaign running in publications such as Cond\u00e9 Nast Traveller, Tatler, Harper\u2019s Bazaar, Monocle, FT How to Spend It, GQ and Vanity Fair, the images convey the simple, fun, light-hearted holiday moments that characterise a LUX* holiday.<\/p>\n

Complemented by social media initiatives on Facebook, Twitter, WeChat, Weibo and Instagram, the campaign reinforces the brand\u2019s worldwide positioning and mission of helping people celebrate life and vision of making each matter. Through this, it is communicated that guests will \u2018Smile all the Stay\u2019. The LUX* brand was founded in 2011 and now that it\u2019s established itself as a sophisticated, innovative five-star brand, the intention was to engage with consumers in a more playful tongue-in-cheek way.<\/p>\n

\u201cThis campaign simulates the joy, happiness and smile of a stress-free LUX* holiday. This creative approach enables us to flaunt the values that create our brand\u2019s DNA, while helping guest celebrate life and enjoy the reasons to go LUX*,\u201d says Julian Hagger, Chief Sales Marketing Officer at LUX* Resorts Hotels.<\/p>\n

The essence of the LUX* brand, communicated through this new advertising campaign is showcased by being fun, light hearted and surprising; eschewing luxury hospitality\u2019s d\u00e9j\u00e0-vu style and traditional feel, and using messages and images suited to a young-spirited audience.<\/p>\n

\u201cWith a creative territory which conveys a modern, innovative, fresh and premium brand image, LUX* gives a new sense of luxury and hospitality. This is something very proprietary to the LUX* brand. It\u2019s about lifestyle, mood, spirit, and not only about the product. We imagined a campaign to feature the client\u2019s aspiration of helping people celebrate life\u201d says Caroline Penillard, Director at BETC Paris.<\/p>\n

Link to the new \u201cwhy LUX*\u201d advert video: https:\/\/youtu.be\/xke6nN39_g4<\/p>\n

And, ultimately, what if a smile had the power to send you to LUX* Bodrum, Turkey, for 5 nights on business class flights? LUX* launches this new online competition, linked to its advertising campaign, to celebrate the opening of its latest property LUX* Bodrum, Turkey, this June. Click on the following link to access the competition platform: http:\/\/smileallthestay.com<\/p>\n

The science behind a smile<\/strong><\/p>\n

Showcasing the LUX* lifestyle, the campaign not only seeks to be light-hearted and fun but conveys that ultimately what every consumer wants when holidaying \u2014to be happy. Discerning travellers chooses LUX* because their experiences clearly make them feel something.<\/p>\n

Smiling is universally recognised as being something our faces do which inspire positive vibes not only in the person who is doing the grinning but also those who are faced with our ear-to-ear displays of emotion. So go on, smile to the world and it will most certainly smile back at you!<\/p>\n

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CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

. Pretoria \u2013 MyPR<\/a><\/strong><\/small><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Pretoria on MyPR: LUX* Resorts and Hotels Launch Effective Feel-Good Advertising Campaign: Mauritius, June 2017 \u2013 LUX* Resorts Hotels rethinks and redefines luxury around the themes of joy, happiness and time devoted to long cherished holidays, with creative agency BETC Paris, and launches its new 2017 advertising campaign. The theme of the advertising campaign is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3336],"tags":[3337,830,43],"class_list":{"0":"post-95695","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-pretoria-south-africa","7":"tag-mypta-co-za","8":"tag-news","9":"tag-pretoria-2","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/95695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=95695"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/95695\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=95695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=95695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=95695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}