{"id":98458,"date":"2017-07-21T15:53:17","date_gmt":"2017-07-21T13:53:17","guid":{"rendered":"http:\/\/www.myza.co.za\/caltex-eastern-cape-marketer-continues-expansion-drive\/"},"modified":"2017-07-21T15:53:17","modified_gmt":"2017-07-21T13:53:17","slug":"caltex-eastern-cape-marketer-continues-expansion-drive","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/caltex-eastern-cape-marketer-continues-expansion-drive\/","title":{"rendered":"Caltex Eastern Cape Marketer Continues Expansion Drive"},"content":{"rendered":"

Caltex Eastern Cape Marketer Continues Expansion Drive<\/a>: <\/p>\n

\"George<\/p>\n

BIGGER AND BETTER \u2013 Stephen Dondolo, CECM chair (far left) officially opened the new R15-mill George Motors in New Brighton. Sharing in the celebrations is Andre and Carol Rademan of George Motors with Pat Kelly (CECM COO) and Clive Berlyn (CECM CEO). Photo: Michael Sheehan<\/p>\n<\/div>\n

July 2017 – CALTEX EASTERN CAPE Marketer (CECM) \u2013 the largest Caltex-Chevron franchisor in Africa \u2013 unveiled its biggest investment in the Port Elizabeth region to date in New Brighton early July (subs: 5 July 2017) as the company continues its drive for growth, with a focus on creating hubs that attract new business and employment opportunities.<\/p>\n

CECM\u2019s R15-million investment in relocation and a complete rebuild of the George Motors service station, which services the busy industrial hub of Struandale and the residential area of New Brighton and now includes a 24-hour FreshStop convenience store, reflected the company\u2019s strategy of investing in neglected and under-serviced areas, CECM chief executive Clive Berlyn said.<\/p>\n

\u201cThis is not about making us feel good. It\u2019s a sound business decision that brings services closer to people and the service stations in turn become hubs that attract other businesses and entrepreneurs to the surrounding area and create further employment,\u201d he said.<\/p>\n

CECM chair Stephen Dondolo echoed Berlyn\u2019s words, saying that his African Pioneer Group had invested in CECM particularly because of the company\u2019s strategic focus.
\u201cWe need to show people that investing in under-developed areas makes good business sense. This investment is a show of faith in the community of this area,\u201d Dondolo said, also noting that further retail development on the remaining portion of the site was expected in the near future.<\/p>\n

CECM\u2019s investment in construction of the new service station brought further benefit to the area, as roadworks to create access to the site also improved traffic flow and access into the residential area.<\/p>\n

Local businessman and EP Rugby president Andr\u00e9 Rademan has owned George Motors for the past 17 years and said that the new service station \u2013 boasting state-of-the-art fuel pump technology and stringent environmental standards \u2013 provided a centre of convenience and access to the surrounding community. Rademan invested a further R1,5-million by adding the FreshStop outlet to the offerings.<\/p>\n

\u201cWe have been here for 17 years and we are involved in this community \u2013 we support schools and the old age home, and people know us, we have built up relationships. So it was important to us to be able to develop this facility to serve the people who live and work here,\u201d Rademan said.<\/p>\n

Adding to the rugby flavour of the launch event, well-known rugby commentator and former Springbok Makhaya Jack urged the people of Nelson Mandela Bay to support and protect the business \u2013 \u201cthe more they can expand and grow here, the more people they can employ,\u201d he said.<\/p>\n

Rademan said all the staff from the old site across the road had retained their jobs in the new service station, with the expansion of the business and the addition of the FreshStop creating nine new jobs.<\/p>\n

FreshStop operations director Dave Hogg said CECM now had 30 of the popular convenience stores in the company\u2019s nationwide network of 255 outlets.
\u201cWe are pleased to be growing our brand in partnership with CECM. This development was particularly exciting because it was built from scratch, enabling us to tailor the store and the product offerings to the needs of the surrounding community,\u201d Hogg said.<\/p>\n

Congratulating CECM and George Motors on the new development, Nelson Mandela Bay Business Chamber acting CEO Prince Matonsi said investments in township areas were a welcome boost to economic activity and employment in the area.<\/p>\n

The all-new George Motors represents CECM\u2019s biggest single investment to date in the western region of the Eastern Cape, and is the latest step on a business journey that has seen over R500-million invested over the past decade in acquisitions, new sites and upgrades of existing sites. There are more than 100 retailers in the Eastern Cape part of the CECM network.<\/p>\n

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